Traditional Culture Encyclopedia - Tourist attractions - Cis planning book 6 model essays
Cis planning book 6 model essays
Cis model plan 1 i. investigation
1, enterprise history
2. Business situation: investigation and analysis.
3. Enterprise development strategy: investigation and suggestions.
4. Business style and personality of enterprise representatives and senior managers: investigation and evaluation.
5, enterprise organizational culture atmosphere (investigation, analysis)
6. Market Competition (Investigation and Analysis)
7. Competition of similar products in the market (investigation and analysis)
8. Social visibility, market position and product strength of the enterprise (investigation and evaluation)
Second, planning.
1. Social orientation of corporate image (proposal)
2. Market positioning of corporate image (proposal)
3. Style orientation of the enterprise (suggestion)
4, corporate image performance strategy choice (suggestion)
5, corporate image plan implementation plan (draft)
6, enterprise management measures (draft)
Three. Design (including four basic elements, six application systems and 84 details)
(A) corporate spirit image design
1, corporate philosophy (business philosophy);
2. Credo of enterprise spirit;
3. Corporate slogan;
4. Corporate songs;
(B) corporate visual image design
5. Corporate logo: the drawing method, meaning and usage specification of corporate logo;
6. Enterprise standard font: the meanings of Chinese standard font, English standard font and enterprise standard font;
7. Symbolic graphics of enterprises (mascots): drawing method, meaning, use and usage specification;
8. Enterprise logo and enterprise standard font combination system: combination mode and usage specification;
9, enterprise logo, enterprise standard font, enterprise symbol graphics combination system; Combination mode and instructions for use;
10, enterprise standard color system: primary color system, secondary color system, combination of primary and secondary colors, meaning, purpose and specification of standard color.
(C) the principles of corporate investment sponsorship and media selection
1 1, option principle;
12, investment period (long-term, medium-term and short-term)
13, investment direction (industry, high technology, schools, real estate, tourism, public welfare);
14, sponsored projects (cultural and sports activities, public welfare undertakings, schools, roads
Road expansion)
15, media selection;
16, social activities.
(D) Code of conduct inside and outside the enterprise
17, employee training: etiquette training, quality training, technical training;
18, internal organization specification;
19, public relations activities;
20, external activity specification;
(E) One of the corporate image application system designs-office supplies series
2 1. Business card: paper, color, use and design style (in Chinese and English);
22. Company employee ID card;
23, stationery, envelopes (Chinese, Western)
24. Post-it notes;
25. Invitation letter;
26. greeting cards;
27. certificate;
28. Postcards;
29. Securities (cards);
30. Lottery (card);
3 1, admission ticket (card);
32. VIP card;
33. newspapers;
34. Archives of official documents;
35. Official document envelope;
36. Document paper;
37. declaration;
38. Information card;
39. Notebooks;
40. Flag.
(VI) Secondary design of corporate image application system-advertising product series
4 1. Newspaper advertisements: full layout, half layout, header (column) type;
42. Magazine advertisements: cross-page design style, full-page design style and half-page design style;
43. Direct mail advertising: horizontal, vertical, 20%, 30% and 40% off;
44. Main advertisements;
45. Wall advertisements;
46. Calendar advertisements;
47. Calendar advertisements;
48. Calendar advertisements;
49. Poster (poster) advertisement;
50. Balloon advertising;
5 1. Outdoor advertisements: crosswalk advertisement, straight billboard advertisement, venue advertisement, neon lamp advertisement, notice, explanation advertisement, advertising tower on the roof of building, advertising flag;
52. Stereo media advertisements: TV media advertisements, broadcast media advertisements, multimedia (computer synthesized) advertisements, slide advertisements, light box (static and dynamic) advertisements and models;
53. Gift advertisements;
54, social welfare building advertising;
(7) The third design of corporate image application system-vehicle series.
55. Company transport vehicles; Modeling (external modeling and color tone), body (advertising) logo, body (advertising) logo;
56. Body (advertising) signs of the company's engineering vehicles and tool vehicles;
57. Cars: modelling, car accessories and signs.
(VIII) The fourth design of corporate image application system-uniform series
58. Summer office clothes of employees of the company;
59, the company staff office clothes in winter;
60. Dress series for managers;
6 1, employees' casual sportswear (summer);
62. Employees' casual sportswear (winter);
63. Staff clothing series (badges, decorative flowers);
64. Staff clothing accessories series (ties, shoes, ornaments, socks, key chains, etc. );
65. briefcase
(9) The fifth design of corporate image application system-office layout
66. Office space design;
67, office equipment (style, color);
68. Lighting;
69. wall hanging;
70. Green plants and bonsai;
7 1, window;
72. Department card;
73. symbols;
74. bulletin board;
75. Notepad;
76. bulletin board;
77. Tea sets, smoking utensils and cleaning utensils;
78. Desk and dining table utensils.
(10) The sixth design of corporate image application system-packaging series
79. Envelope for packaging;
80. wrapping paper;
8 1, handbag;
82. Packing box;
83. Packing box;
84. Packaging modeling and pattern color.
Four. Training and publicity activities
1. Write the Handbook of Enterprise Identification System;
2. Hold a corporate image planning conference;
3. Guide the organization and construction of corporate image management system;
4. Systematic training: CIS knowledge initiation training, CIS communication seminars for senior managers, CIS seminars for department managers, and employee etiquette training;
5. Series of activities: enterprise external environment questionnaire survey (subsequent adjustment), enterprise internal environment questionnaire survey (subsequent adjustment), company environmental improvement activities, public welfare activities planning, public relations activities planning, advertising promotion activities planning; )
6. Publicize the corporate image widely through various news media.
Article 2 of the cis plan: CIS system consists of mind identity (MI), behavior recognition (BI) and visual recognition (VI).
1, MI It is to establish a unique business philosophy of an enterprise, and it is an identification system of business philosophy such as design, scientific research, production, marketing, service and management in the production and operation process of an enterprise. It is the overall planning and definition of current and future business objectives, business philosophy, marketing methods and marketing forms, mainly including: enterprise spirit, enterprise values, enterprise creed, business purpose, business policy, market positioning, industrial composition, organizational system, social responsibility and development planning. It belongs to the ideological category of corporate culture.
2. Behavior recognition
It is a dynamic identification form formed by the unified planning of the actual business philosophy, the criteria for creating corporate culture and the operation mode of enterprises. It is based on business philosophy, and internally it is to establish a perfect organizational system, management norms, employee education, behavior norms and welfare systems; Externally, it is to explore market research and product development, convey the enterprise concept through social welfare cultural activities, public relations and marketing activities, and thus obtain the form of public recognition of the enterprise.
3. Visual recognition (VI)
It is a complete visual communication system based on enterprise logo, standard font and standard color. It is a concept that transforms abstract semantics such as enterprise concept, cultural characteristics, service content and enterprise norms into concrete symbols and shapes a unique corporate image. Visual recognition system is divided into two aspects: basic element system and application element system. The basic elements system mainly includes: enterprise name, enterprise logo, standard words, standard colors, symbolic patterns, publicity and oral English, marketing reports, etc. The application system mainly includes: office supplies, production equipment, building environment, product packaging, advertising media, vehicles, uniforms and flags.
Signs, signs, windows, displays, etc. Visual recognition (VI) has the most spreading power and infectivity in CI system, and is easily accepted by the public, so it has a dominant position.
Visual identity design is the most external, direct and infectious part.
In these three aspects, MI is the core.
With this core, we can talk about the following behavior and vision. These two aspects are for the exhibition around rice.
At one time, my last enterprise was because MI didn't have the determination. In the end, all the development of BI and VI was greatly hindered, which may be difficult for you to understand. For example, in MI, our company's market is located in China, so the LOGO design in VI will definitely focus on the domestic market. But a few years later, with the continuous expansion of the company and the continuous development of our business, our business has developed abroad and even around the world. The LOGO we designed at that time was not atmospheric enough. It costs a lot to redesign the trademark and let the market know our image again. Because LOGO includes other standard fonts, standard colors and other changes, quite a few companies have spent a lot of money, so the landlord can learn about it.
Why is Pepsi always blue and Coca-Cola red? Because their company is doing quite well in MI. Therefore, it is always easy to remember in VI visual communication.
The most successful things CIS has done are the above two, and of course Nike. When you see a hook, you know it's nkie, Hehe, AD, KFC and other international giants. The landlord can refer to it.
So, before doing CIS, let's get MI done first. We can't proceed to the next step until the MI is determined.
BI:
First, the enterprise system design
1, work system design
(1) Design of various information acquisition and processing systems
(2) Design of coordination and communication system
(3) Design of distribution system
(4) Design of incentive and reward and punishment system
(5) Design of education and training system
(6) System design of workers' congress
2. Design of responsibility system
(1) Enterprise Economic Responsibility System
(2) the authority and leadership authority of each functional department
Model essay 3 of cis planning series: 1. Preface
The world economy in 2 1 century has entered the brand era, and brand competition has become the main form of market competition. Many corporate brands in China lack brand management and brand strategy awareness, which seriously restricts the construction and development of corporate brands, leading to brand competition in China has been at a disadvantage in the market competition. CIS is the best model to build enterprise brand, but the CI of many enterprises in China is still in the development stage, and enterprises generally pay insufficient attention to CIS. As builders and creators of future enterprises, college students also lack understanding of CIS. In order to promote the CIS strategic system among college students, the Business School of Zhuhai College of Beijing Institute of Technology decided to continue to hold the CIS Corporate Image Design Competition on the basis of the success of the previous two sessions.
The planning of this activity has been carefully planned and discussed by the school community, and has been highly valued and strongly supported by the school leaders, with great authority and appeal. We will do our best to create a more exciting CIS corporate image design competition for all teachers and students.
Two. Activity introduction
CISCIS is the abbreviation of English Corporate Identity System, which is generally translated as "enterprise visual identification system, enterprise mental identification (MI) and enterprise behavior identification (BI); Visual recognition (VI) consists of three parts.
CIS design includes
1) Enterprise spirit identification design
Generally, it includes management creed, enterprise spirit, motto, enterprise style, business strategy, factory songs, employee values and so on.
2) Enterprise behavior identification design
Comprises an inner part and an outer part. Internally, it includes the education of cadres and employees (such as service attitude, reception skills, service level, work spirit, etc. ), production benefits, working environment, production benefits, waste gas treatment, pollution countermeasures, research and development, etc. Externally, it includes market research, product development and public relations, promotion activities, circulation policies, bank relations, stock market countermeasures, public welfare and cultural activities.
3) Enterprise visual identity design
Generally, it includes three parts: basic design, relational application and auxiliary application. Basic design includes, for example, enterprise name, brand logo, standard text, standard color, enterprise modeling, enterprise logo pattern, enterprise propaganda slogan, slogan, mascot and so on. Related applications include, for example, office appliances, equipment, signboards, signs, flags, architectural appearances, windows, uniforms, vehicles, packaging supplies, advertising, display, display and so on.
CIS design is to convey the business philosophy and spiritual culture of the enterprise to the public through the overall identification system, so that they can have a sense of identity with the enterprise and thus establish a distinctive corporate image.
3. Marketing convergence point
3 Beijing Institute of Technology Zhuhai College Public Enterprise Association
Enterprise participation is the embodiment of enterprise strength, which can create the best opportunity for enterprise marketing. The participation of enterprises will inevitably improve the cultural connotation of enterprises. With a good communication and promotion platform, the marketing plan has become the focus. It is imperative to publicize the university market. College students have a keen advertising effect. Because of the accumulation of knowledge and life experience, college students can easily accept advertisements and spread them effectively. Nowadays, college students' consumption is in the middle and high-grade level, and their consumption concept is novel, which is the representative of trendy and fashionable. Advertising in schools is a trend and an effective means for further development of enterprises. There are more than 20 thousand teachers and students in our school, and the market potential is huge. Effective publicity in our school will definitely make enterprises have unexpected gains.
The campaign has the following marketing integration points:
(A multi-faceted understanding of the college student market
In the CIS corporate image design competition, enterprises can deeply understand the consumption concept of college students and deepen their understanding of the college students' market, so as to design products more suitable for college students.
(two) free gifts, pay attention to long-term interests.
During the activity, the enterprise can organize marketing personnel to send leaflets on the spot through interactive games with students, lottery and providing prizes for winners, so as to strengthen communication with consumers and build feelings. Let students get familiar with this activity in a short time and cultivate potential customers.
(C) for membership cards, to establish a stable consumer groups.
Your company can set up consultation points in crowded places such as the second canteen, the third canteen or the staff canteen to handle the membership card business.
(D) the use of a variety of advertising means, truly "widely advertised."
Colorful flags, balloons, slogans, banners, leaflets, product brochures and other advertising means are combined and comprehensively used to strengthen the density in a limited time, so that the public can obtain product information from different channels, thus achieving the purpose of "widely advertising".
Banner publicity: Pull banners at school playgrounds and major intersections with heavy traffic, such as "Cai Cheng Road".
"Student Road", a football field, tennis court, basketball court and boys' dormitory in front of girls' dormitory.
Social songs and so on. From the beginning of the activity to the end of the CIS corporate image design competition, it can be mentioned for businesses.
For this publicity.
Poster publicity: publicity will be carried out at the entrance of students' canteen 23, staff canteen, downstairs of each dormitory and teaching building.
Post posters in the column, the content will be designed and produced by the association and your company to ensure that
Achieve the best and most comprehensive effect on the promotion of the company and this event.
Leaflet promotion: We will distribute leaflets or coupons distributed by your company in crowded places.
Send. Such as the second canteen, the third canteen, the entrance of the staff canteen, etc.
Network publicity: I will pass the CIS corporate image design competition in the early stage.
Promote activities through campus network, Weibo, blog and other network forms.
Follow-up reports on the participating teams, and.
On the campus forum, students can browse and improve the attention and participation of teachers and students.
Note: The publicity time of the above publicity scheme is from the end of 10 to the end of the activity, and the final interpretation right of the activity belongs to Beijing.
Zhuhai College of Polytechnic University is affiliated to the Public Enterprise Management Association.
Four. Activity flow
(1): pre-conference publicity and registration
Time: 65438+1October 24th-65438+1October 28th (6: 00pm).
Venue: at the entrance of the first, second and third canteens.
Publicity:
(1) Contact the professional counselor and issue the competition notice.
(2) the canteen stalls set up consultation registration points.
③ Banner poster publicity.
④ The official Weibo forwarded the game information.
⑤ QQ groups of various organizations publish competition information.
⑥ Competition leaflet
Registration method:
Set up a stall at the information desk and send and receive the registration form.
(2) download the contest exchange group registration form and contact the person in charge to hand in the registration form.
(2) Pre-competition training
Time:17 pm on October 28th, 65438+7 pm.
Venue: HH30
Professional lecturers will give pre-competition CIS planning explanation and training.
Inform the contest matters needing attention, scoring standards and contest process. (3) Time for submission of entries
Submit paper version and electronic version.
E-mail ggsyxh@sina.cn.
The paper version should be handed in to the stall for two meals and three meals.
Time: 165438+ 10/4—165438+10/6.
Venue: at the entrance of the first, second and third canteens.
Note: At that time, staff will be sent to set up a stall to collect the entries, and the teams will be reminded by phone or SMS.
(4) Preliminary audition
Organize and review the previous works.
Time:165438+1October17—165438+1October 20th.
Venue: office HA405
Judge: professional guidance teacher
(5) rematch
A. announce the list of semi-finals
Time:165438+1October 2 1.
Mode:
(1) The bulletin board downstairs in the dormitory building.
② Published by Weibo.
③ Telephone notification
B. Training time for the rematch:165438+10.21location: teaching building.
C. Time of the semi-final selection stage:165438+1October 23rd-165438+1October 27th.
The selection stage consists of three parts: the public score (25%), the preliminary plan (25%) and the judges' score (50%).
① Public evaluation
The A.K T version shows that six teams voted on the spot (accounting for 15% of the total score). Venue: volleyball court or the entrance of the third canteen.
B. Weibo voted (10% of the final score)
(2) Scoring of the preliminary scheme.
(3) On-site review and scoring by judges.
D. Comments by the judges of the rematch
Each semi-final team will show their team style by PPT, video and so on, and will be graded by professional evaluation teachers on the spot.
Time: 65438+February 3rd.
Venue: Teaching Building
(6) Announce the final list
Time: 65438+February 4th.
Mode:
(1) The hospital office is publicized on the bulletin board.
(2) the publicity column downstairs in the dormitory building.
③ Published by Weibo.
4 telephone notification.
(7) finals
The six teams selected in the semi-finals will play the final.
Time: 65438+February 9th.
Venue: Teaching Building 1 Lecture Hall
Final judges: sponsor representatives, college leaders, business school professors, tutors and other final processes:
Before the final, show the CIS corporate image of the sponsoring company, and plan or broadcast the company's promotional film. The host read the opening speech and introduced the guests and judges present.
Each team shows their excellent works (through PPT, video, advertising design, posters, brochures, videos, etc.). ).
The referee commented on the score.
Interactive session (sponsors provide prizes with their own cultural characteristics).
After the interaction, the winners will be announced.
Sponsors and leaders took the stage to present awards to the winners.
At the closing ceremony, all the staff took a curtain call and took a group photo as a souvenir.
Sponsors can discuss the cooperation intention with the leaders of Zhuhai College of Beijing Institute of Technology. (If the time changes, it will be arranged according to the actual situation)
Verb (abbreviation of verb) award setting
* * * The design of this competition
First prize: 800 yuan.
Second prize: 400 yuan.
Third prize: 200 yuan has a total prize of 2,200 yuan.
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