What are the trends in Japan? Except Shibuya system

There are many.

For example, Japan’s top dark trendy brands. Mastermind JAPAN is considered the focus among dark brands.

But this brand It is planned to end in 2013. Its price is also relatively expensive.

WTAPS, a Japanese fashion brand led by Tetsu Nishiyama.

Here are some brands that will be introduced clearly.

1.Number (N)

Japanese streetwear has successfully stepped out of the box, and very few have switched to the Hi-Fashion route! Among the rare examples, Under Cover first broke into the European market with its "dissolving suit", and then Number(N)ine successfully entered the United States, and they have also become a must-have fashion for fashionistas. Among them, Number(N)ine has recently officially landed in Hong Kong, appearing in a Military Style image. I believe it will become the number one target for fashionistas during the season change!

2. BAPE

Every Japanese trend must have started with BAPE. Without NIGO, everyone would not know Harajuku!

Since the brand was founded in 1993, NIGO’s popularity has never stopped for a moment, and it has become extremely popular recently! They will also film a cameo in "LOST IN TRANSLATION", which was selected as one of the top 30 romantic movies in Tokyo. It seems that NIGO is planning to attack the film industry; NIGO also specially invited the popular NEPTUNES from the United States to be responsible for SAMPLING, together with BAPE SHOW mobilizes to produce the latest album NIGO(B)APE SOUNDS.

3. BAPY

BAPY (Busy Working Lady) is actually BAPE’s women’s clothing series. It is another brand specially produced by Nigo specifically for women. I hope this brand will be more popular. Can cater to the tastes of "female ape fans" ^ ^

4. FRED PERRY

FRED PERRY, which has recently made its mark in Hong Kong, Taiwan and Japan, is famous for its POLO shirts It has also become one of Jordan Chan's favorite shirts, and the classic laurel logo is based on the symbol of Wimbledon. The reason is that FRED PERRY was the first male seed player to win the Wimbledon championship. , and he repeatedly won the championship in the future, so FRED PERRY became the synonym of professional tennis, which of course made the British even more applauded. As for Japan, which is the best at hyping up renovations, it can be said that they are very popular, with rush buying and supply shortages everywhere!

5. A few years later, in 1991, with the investment of his friend Mike Diamond (a member of BeastieBoy), they opened a clothing store named X-Large. The orangutan was used as the LOGO because of BEN DAVIS. At the beginning, X-LARGE sold BEN DAVIS products. Eli Bonerz, one of the founders, had a special liking for it, so he invited his friends to design a LOGO based on BEN DAVIS for his own brand, and the current X-LARGE orangutan was born from this.

6. Yohji Yamamoto and Y-3

Yoji Yamamoto, one of the most important and influential Japanese designers in the fashion industry today! Born in 1943, his father unfortunately passed away during the Second World War (could it be the Japanese invaders? Xixi). YOHJI was raised by his mother who worked as a tailor. Influenced by his mother, YOHIJ loved fashion design and worked in BUNKA FASHION COLLEGE (with NIGO). -----The founder of APE and Jun Takahashi (who are fellow students) completed a degree in fashion design and established their own brands; and established two major series, Y`S FOR WOMEN and Y`S FOR MEN, in 1972 and 1979 respectively.

The design and tailoring are full of smart creativity and difficulty, transcending the boundaries of time and culture, reshaping the concept of clothing with neutral aesthetics and exaggerated proportions. The works are timeless and classic!

The Y-3 series in collaboration with ADIDAS is one of the most watched CROSSOVER works in recent years! (Of course, it is also one of the brands with the most fakes that mir has seen>.<)

7. Superlovers

Speaking of this brand, I believe most people who are 8 will think that Strange place^ ^

Superlovers was founded in 1988, with love as its basic theme. The style trend is based on the UK CLUBFASHION of the 1980s, and uses HAPPY & HIPPIE as its impression. In that most sensitive era, the street fashion of SUPER LOVES style was proposed.

Its product categories mainly include clothing, backpacks, watches, glasses, socks, and shoes. It mainly focuses on KEN&MERRY and their partners, and develops a series of clothing and groceries products; and regularly publishes new products in Japan's CUITE magazine every issue. patterns or new character introductions...

8. Paul Frank

First of all, there should be no standard Chinese translation for this American brand. If you want to find it in China, it should be Taking its iconic pattern directly - usually called the big-mouthed monkey (this monkey has a name, Julius)

The brand slogan is: PAUL FRANK IS YOUR FRIEND

At the end of 1995, PAUL FRANK, a clerk at a local newsstand, started making wallets to reward his band. Made of sterile artificial leather and printed with a LOGO that evolved from an engraved book in the 1950s, this personally customized wallet is extremely popular in PAUL’s hometown (Huntington Shores, California).

So much so that PAUL immediately found that his inspiration was consumed by other people's works.

One day PAUL agreed to make a wallet for a fan HEUSER. He was not familiar with HEUSER, but HEUSER was moved by PAUL's wallet gift, and friendship quickly developed between the two. The prototype of PAUL FRANK Manufacturer (PFI) was born.

HEUSER, the company's president and veteran, said: "I trust PAUL. I know he has talent, and I made him more marketable." And HEUSER did the same. In January 1997, PFI publicly launched operations.

Originally started in ORANGE County, PFI has become a global success story. Not to mention its charismatic founder, bright colors, vinyl fabrics, and unique feel, the company has attracted an almost cult following—teenagers and 20-somethings who look to the products embodied in their products every day. I am in love with the witty style of PAUL FRANK.

It must be said that PAUL FRANK has the vision to participate in the big CASE. For example, its clothing, T-shirts, and other products already have great visibility. This trademark has appeared in many movies, including big-budget blockbusters such as "America 2 and 3", "American Pie" 1 and 2, and "Angels 2" (you can see these movies now with your own hands) Is it? Hehe^ ^ You might as well look at the end, you have this brand~~~~~~~~~~)

9. UNDERCOVER

Takahashi, the designer of UNDERCOVER Dun was born in Japan in 1969; he already had a strong interest in fashion design when he was in school. After studying fashion design at Bunka Fashion Institute in 1989, he worked in a fashion store in Shibuya. It was not until 1993 that he opened the NOWHERE store in Harajuku with NIGO, the designer of A BATHING APE, which immediately made him famous!

Later, in 1994, he collaborated with friends to create the clothing brand UNDERCOVER. In the same year, he founded the cooperative brand AFFA with the fashion godfather Hiroshi Fujiwara. Jun Takahashi and his brand UNDERCOVER became the top name in Harajuku!

UNDERCOVER’s design not only focuses on men’s clothing, the women’s clothing series is also excellent!

10. STUSSY

When SHAWN STUSSY started selling surfing clothing and supplies at LAGUNA Beach in California in 1980, he might not have expected that his name would be used in the future. He is sought after by countless people and even worshiped.

At that time, SHAWN STUSSY founded the "STUSSY" brand, and the origin of the brand also has an interesting story: STUSSY himself also liked surfing. He thought the graffiti signature he designed was cool, so he made it Wrote it on my skateboard. Others also thought it was very beautiful after seeing STUSSY's signature. Some people will ask SHAWN STUSSY to help them paint graffiti on their skateboards or clothes. In this way, STUSSY's graffiti name spread along with his works and became known to more and more people. Gradually, SHAWN STUSSY came up with the idea of ??printing graffiti signatures on T-SHIRT and selling them in bulk. The response was very good. After the business grew, SHAWN STUSSY opened a company selling surfing clothing and supplies, and launched the brand "STUSSY", and the graffiti name naturally became the brand trademark.

11. SUPREME

The success of SUPREME, or the success of American streetwear, has to be mentioned: JAMES JEBBIA. When he was in his 20s, he came to New York to start his streetwear business, which he had loved since he was a child. At first, he assisted in the development of street brands such as UNION and STUSSY, which were well received.

In 1994, JAMES JEBBIA was inspired by skateboarding, HIP HOP and other cultures, and opened SUPREME, the first skateboard-focused fashion store. He actively developed functionality and diversification, making SUPREME change from a single skateboard to The brand has become the leading street fashion brand in New York and even the United States.

In 1997, SUPREME was introduced to Japan. Through cooperation with the Harajuku brand, SUPREME quickly became popular in Japan. Since then, SUPREME has become one of the biggest street brands in the world.

12. EVISU

This, this, absolutely no one knows about it^ ^

LEVI'S is one of the most famous names from the western United States. It is also the name of Levi Strauss, the founder of the world's first jeans.

Levi Strauss immigrated to New York from Germany in 1847 when he was seventeen years old. Speaking almost no English, he spent his first few years in the United States working for his two older brothers. He sells fabrics and household items everywhere in remote towns and villages around New York and KFC. He sometimes even sleeps on the roadside or in an empty garage.

The news of the California gold rush fascinated the young Strauss, and he took a ship to San Francisco in 1853.

He brought several rolls of canvas for tents and caravans to sell to the rapidly increasing number of residents. But he found a better use for canvas when an old gold digger said he should sell trousers that could withstand the rough use of gold digging.

So he sent the unsold canvas to a tailor and ordered his first pair of Levi's jeans. On that day, the legend of Levi'sR was born.

People spread the word about these tough jeans. The young Strauss soon opened his first store in San Francisco. He makes many waist-length leggings. Later, he abandoned canvas and switched to denim, a strong cotton fabric woven in France with color-fast indigo dye.

Strauss made many improvements to the original design from 1860 to 1940, including rivets, an arched double-horse leather label and a small back pocket flag, which are now world-famous. Authentic Levi's jeans logo.

The Levi Strauss Company has indeed become an American tradition. To people all over the world, it represents the pioneering power and spirit of the West! ! !

14.BBC (BILLIONAIRE BOYS CLUB)

REEBOK cooperated with pop maker PHAAELL WILLIAMS (one of the members of N.E.R.D. band) to create a new clothing and sneaker production line. Since then, a clothing brand called "BILLIONAIRE BOYS CLUB" and a sneaker series called "ICE CREAM" were born. PHAAELL said: "I am so excited that REBBOK accepted my idea. You know what? I have always wanted to do something other than music, and now I have finally opened up a small space in the fashion field and designed my own style. Clothing and sneakers. "Looking carefully at the Billionaire Boys Club logo, there are indeed many similarities with ICE CREAM.

15.BOUNTY HUNTER

Bounty Hunter, a brand managed by Eimitsu Harajuku, is full of Rock Band flavor; it has always been hailed as Rock'n Brand or Rock' by industry insiders n Design.

Bounty Hunter’s products are known for their limited editions, among which Figure is the most popular!

Hikaru Iwanaga was born in Nagasaki Prefecture in 1968. He dreamed of opening a clothing store since he was a child. Later, he entered Bunka Fashion College to study fashion design. He is the senior brother of Undercover designer Jun Takahashi. During this time, Iwanaga and Takahashi attended the London Nite concert, where they met Ohnuki Charter, and even worked as a DJ in his office. They also met Hiroshi Fujiwara there... Iwanaga had already started playing rock music as early as college days, and even Formed with Jun Takahashi; Mitsuru Iwanaga has been famous for collecting toys until May 1995, with the encouragement of Nigo, he founded Bounty Hunter based in Ura Harajuku; the name comes from the classic character from Star Wars Boba Fett hunter mainly sells toys and clothing; Mitsuru Iwanaga was once selected as one of the ten most important people in Harajuku by the magazine "Asayan"!

BOUNTY HUNTER is full of Rock flavor. In terms of style, it is a combination of white background with black characters or black background with white characters. Like NBHD, BXH has always played with black elements, but after 10 years of playing it, it still doesn't make people feel tired.

BOUNTY HUNTER has now become an unparalleled element on the streets of Japan and has become the favorite of countless fashionistas.

16. K-SWISS

This 8-count street sign mir is a bit sweaty, but it is the best way to meet the requirements of the big boys! 西西^ ^

K-Swiss was founded in 1966 by a pair of Swiss brothers (Art) and Earnest Brunner. With full enthusiasm, the two successfully created the world's first pair of all-leather tennis shoes - K-Swiss classic. Its beautiful and classic five-element design caused a sensation immediately after its release... It continues to this day. For more than 30 years, K-Swiss' products mainly include various types of casual shoes and sports shoes. Most series are available in men's and women's styles, as well as a series of fashionable clothing and accessories, such as casual bags and socks=

Its image is elegant and easy to cater to clothing and accessories. It not only deeply attracts the noble and elegant fashion people, but also meets the actual needs of outdoor activities. As for the material selection, design and function of K-Swiss shoes, it is meticulous; it fully expresses elegance and comfort. model.

The classic series of casual sports shoes still retains the original spirit since its launch - the elegant appearance and high-quality connotation are impressive. It is a combination of white bottom with black lettering or black bottom with white lettering. . Like NBHD, BXH has always played with black elements, but after 10 years of playing it, it still doesn’t make people feel bored at all!

17. Neighborhood

In the past ten years, Neighborhood has been a famous brand of Japanese street fashion culture.

Neighborhood's brand philosophy is to carefully handle the production details of each product, which has also become its brand purpose of "adhering to the best quality". Neighborhood is well recognized in the fashion industry and has many fans. Many world-class designers also love Neighborhood's products.

Neighborhood has suddenly become popular in the trendy world since its 10th anniversary celebration last year. Although 10 years is not a long time, how many people have known about this Harajuku trendy brand in the past 10 years? Even its mastermind Shinsuke Takizawa seemed to have no idea that his brand would become the target of most people today, 11 years later.

Should we thank adidas for choosing it during its 35th anniversary celebration Superstar? However, trendy things have always been like this. When the long queue at the entrance of Bathing Ape flagship store Busy Work Shop has begun to rival the long queue at the Neighborhood across the street, everyone will gradually understand that the influence of this new Japanese fashion brand is gradually expanding. ...