202 1 Practical Reference Outline for Senior Economists: Tourism Economy

Candidates who take the 20021senior economist exam should not only review the basics of economics, but also prepare for professional practice. There are 10 subjects in professional practice, which are business administration, finance and taxation, agricultural economy, finance, insurance, human resources, tourism economy, transportation economy, construction and real estate economy and intellectual property. The basis of examination review is naturally the examination outline. Before the new basic outline of senior economist economics comes out, our reference outline can only be the outline of 2020 senior economist examination. After the new syllabus comes out, we will make a comparative analysis, review the changed test sites more deeply, and master the test points. What I bring to you today is the 202 1 Practical Reference Outline for Senior Economists: Tourism Economy, and then I will learn more about it.

Examination purpose and requirements

Test whether candidates have the comprehensive ability and quality to engage in advanced tourism economic practice. Candidates are required to master the basic theory and strategic thinking of tourism economy, be familiar with the latest development trend of the industry and relevant policies and regulations, and creatively carry out tourism economic activities with the goal of promoting the high-quality development of tourism economy.

Professional knowledge and practice involved in the examination

This course has a variety of questions and a high degree of complexity of assessment points. Candidates need to comprehensively and flexibly apply relevant professional theories, policies and regulations to make reasonable and in-depth judgment, analysis or evaluation. The professional knowledge and scope of practice involved in the examination are as follows:

1. Basic theory of tourism economy

Including the classification of tourism activities and the characteristics of tourism economy; The relationship between tourism supply and demand and its evolution; Changes in the global tourism market structure, changes in the economic structure and the rise of tourism in China.

2. Tourism destination development

Including the formation of tourist destination, the connotation, path and ability system of sustainable development of tourist destination; Tourism destination management trends, destination crisis management, etc.

3. Tourism industry structure and its changes

Including the evolution of tourism industry structure, the optimization of tourism industry structure, the goal and path of dynamic transformation of tourism industry structure, and the collectivization development of tourism industry.

4. Tourism economy and national strategy

Including rural revitalization and tourism development, poverty alleviation and tourism development, consumer society and tourism development, activating new tourism consumption policies, globalization of tourism market, globalization of tourism operation and so on.

5. Tourism development in the new era

Including the development mode and trend of global tourism; The connotation and requirements of the development of the integration of literature and tourism, and the innovative ideas of the integration of literature and tourism; Scientific and technological innovation and tourism development (smart tourism development, tourism development big data, tourism development and artificial intelligence); Ecological civilization and tourism development practice.

6. Hotel strategic management

Including hotel strategic analysis tools (SWOT matrix,

"Five Forces" Competition Model, Boston Matrix), overall hotel strategy selection, implementation and evaluation, new format and operation of accommodation industry (hotel development and innovation, boutique hotel development, accommodation industry and capital operation), etc.

7. Hotel competitiveness management

Including hotel competition mode, hotel core competitiveness and hotel basic competition strategy; Hotel brand positioning management, carrier management, communication management and operation management; Hotel innovation resistance, hotel innovation thinking, hotel innovation mechanism and practice; The basic links of hotel crisis management, such as exogenous crisis, endogenous crisis, public opinion crisis, hotel disposal, etc.

8. Hotel business management

Including hotel marketing characteristics and marketing management system, hotel marketing combination strategy, hotel marketing activity planning, hotel marketing development trend; Hotel lobby atmosphere design and service control, room product design and service control, room revenue management principle and application; Keywords early decision-making of hotel catering management, quality control of catering products,

Benefit management of catering industry; Hotel security business management.

9. Humanized hotel management

Including employee recruitment management system, talent training management system, employee evaluation management system and performance return management system; Create a relaxed and moderate workspace, orderly management order and friendly and warm interpersonal relationships; Implement effective system management and analyze the feasibility, seriousness and artistry of system management; The construction and dissemination of hotel corporate culture, the practice of creating excellent hotel corporate culture, etc.

10. Nature and industry status of travel agencies

Including the definition of foreign travel agencies and the definition of domestic travel agencies; The background of travel agencies and the emergence of foreign travel agencies and China travel agencies; The development status and trend of foreign travel agencies, and the development status and trend of China travel agencies; The position and function of travel agency in tourism.

1 1. Operation and operation strategy of travel agency enterprises

Including the business operation and strategy of offline travel agencies, the operation mode and strategy of online travel service enterprises, etc.

12. Travel Agency Industry Supervision System

Including the new challenges faced by the travel agency industry supervision system, the supervision subject, supervision basis and effectiveness of the travel agency industry supervision system in China, and the construction of the innovative governance system of the travel agency industry in China.

13. Strategic management of tourist attractions development

Including the vision and strategic objectives of the scenic spot, the analysis of the external environment of the scenic spot and the analysis of the internal conditions of the scenic spot; Formulate the overall strategy of the scenic spot, the management strategy of the scenic spot and the functional strategy of the scenic spot; Resource allocation, corporate governance, organizational structure and diversification strategy of scenic spots; Strategic control and evaluation of tourist attractions, etc.

14. Innovative development of tourist attractions

Including the basic classification of scenic spot innovation, the analysis of scenic spot innovation process, the construction of scenic spot innovation ability, the standardization and group development of scenic spots, ticket economy and reform and innovation (the bottleneck of scenic spot ticket economy, the development and transformation of scenic spot service economy, and the development and transformation of scenic spot cultural economy).

15. Social responsibility and cultural construction of tourist attractions

Including the social responsibility (economic responsibility, legal responsibility and ethical responsibility) and cultural construction (material cultural construction and institutional cultural construction) of tourist attractions.

The above is 202 1 Senior Economist's Practice Reference Outline: Tourism Economy, with a total score of *** 15. You can review carefully one by one, and you can build a knowledge frame. Candidates of 202 1 should also pay attention to the information related to the examination registration, such as the conditions and subjects of the 2020 senior economist examination, so be sure to know and pay attention in advance. I wish you all the best.