Analysis of Ancient Town Tourism Market Ancient Town Tourism Market

1. Analysis of the ancient town tourism market

Answer: As the southern gate of Shandong, Taierzhuang has certain inherent advantages, including ancient city ruins and the Beijing-Hangzhou Grand Canal! There are historical allusions to Qianlong’s journey to the south of the Yangtze River! With the success of the World War II site, the first shot of awareness was fired. In recent years, with the continuous development of the ancient city of Taierzhuang, the popularity of the entire Zaozhuang is gradually opening up to the outside world.

The significance of developing the ancient city: protecting the ancient city and the ancient canal, promoting the development of other local tourism projects, and promoting local economic development are of great significance!

2. Current status of ancient town tourism

The ancient city of Huizhou has profound cultural heritage and a collection of Anhui cuisine. I have never dreamed of Huizhou in my life. Huijing, Wei Hui, Hui culture

: Advantages

1. Cultural advantages

(1) The ancient city of Pingyao was successfully applied for World Heritage status in mid-December 1997. It later became a 5A-level tourist attraction and was listed on the World Cultural Heritage List by UNESCO.

(2) Shanxi has been the most famous Shanxi merchant since ancient times, and Pingyao is the representative of Shanxi merchants. Rishengchang and Escort Bureau in the ancient city of Pingyao are of profound significance to the development of China's financial industry. Pingyao's promotion in recent years has given people a deeper understanding of Shanxi merchants.

(3) The ancient city of Pingyao has gone through thousands of years and has a long history and culture. It is a model for the Ming and Qing dynasties. It shows people the prosperity of culture, economy, politics and religion during the Ming and Qing Dynasties. It is the most complete existing city. The ancient county seat.

2. Transportation advantages

Pingyao Ancient City is located in the center of Shanxi Province, with relatively developed transportation, running east-west and north-south, making it convenient for tourists.

3. Policy advantages

With the regulation and support of various policies, the tourism environment of Pingyao Ancient City is improving day by day, and the service attitude of tour guides and residents has also improved, giving the ancient city a completely new look. .

4. Economic advantages

The ancient city of Pingyao is a representative of Shanxi merchant culture during the Ming and Qing Dynasties. Although its economic development was not as extensive as that of the Ming and Qing Dynasties, it was still deeply affected by residual economic factors.

(2) Disadvantages

1. The business strategy is backward and the regional reception capacity is limited.

Compared with the well-known Lijiang Ancient City, Pingyao Ancient City is far less well-known, has weaker market competitiveness, and its overall business strategy is relatively backward. The travel guides about Pingyao Ancient City published by relevant social software lack detailed introductions, which prevents tourists from fully understanding Pingyao Ancient City and lowers their expectations for visiting Pingyao Ancient City. In addition, there are relatively few tourist information service centers and parking lots in the scenic area, which may not fully meet the needs of tourists.

2. Inconvenient transportation.

After more than ten years of construction, although most of the main and secondary roads in the ancient city have been hardened, the condition of some roads is still not optimistic. In addition, the number of tourists has increased in recent years, and traffic jams often occur during peak tourist periods.

3. The tourism market management is chaotic.

Not only do these people lack historical knowledge, but they are also unprofessional in explaining the scenic spots. They have reached agreements with some specialty stores to force tourists to spend money and take commissions from them. In addition, some unscrupulous vendors charge exorbitant prices to tourists and sell tickets for "Seeing Pingyao Again" at high prices to make profits. These have seriously affected the quality of tourism and damaged the overall tourism image of the ancient city.

4. From the analysis of customer sources, it is not attractive to short-term tourists.

The source of tourists is diversified. In the context of the rapid development of domestic short-distance tourism, functionality is missing.

5. From the perspective of product structure, there is a lack of leisure products.

People who travel to Pingyao are deeply impressed by its exquisite architecture, rich culture, and long history. However, products suitable for leisure vacations are still blank in the market, and they are still in the stage of scenic tourism.

Based on the age of tourists, there is a lack of tourism products suitable for young people. The Pingyao International Film Festival and Photography Festival have great influence and appeal to young customers, but the film festival is short, so it does not need to become a hot spot all year round. There

3. Analysis of the ancient town tourism market

Qikou Town is rich in culture and history. The Yellow River culture, Shanxi merchant culture, folk culture and red culture complement each other. It is a national scenic spot . In Lijiashan Village, Qikou Town, Li Zhengyin had an in-depth understanding of the protection and development of ancient villages, and cordially communicated and took photos with tourists from Shanghai, Zhejiang and other places.

He pointed out that it is necessary to pay equal attention to protection and development, to do planning and design on the basis of fully protecting cultural relics and historic sites, and to increase restoration and development efforts based on the principle of maintaining the old as before, so as to promote a healthy and orderly tourism industry. develop. In the Ming and Qing ancient streets of Qikou Town, Li Zhengyin inspected the ancient buildings, history and humanities of the ancient town, and pointed out that Qikou Town is rich in cultural relics tourism resources and has huge development potential. We must make good use of our unique resource advantages, properly protect and rationally develop them. It is necessary to deeply explore the cultural connotation, fully reflect the regional characteristics, and build the Qiaokou cultural tourism brand.

4. Tourism development trends in ancient towns

The number of tourists in 2021 will be 168,000.

Qingyan Ancient Town Scenic Area has made every effort to improve supporting facilities, actively carry out a series of activities, release new charm, and become a place where tourists among Internet celebrities check in.

In July, the tourist data of Qingyan Ancient Town Scenic Area was booming, with 895,500 tourists received, an increase of 47,800 year-on-year, and a growth rate of 5.63%.

Maidian Research Institute released the list of the top 100 5A scenic spot brands in July 2022. Qingyan Ancient Town Scenic Spot was on the list, ranking 27th on the list.