Who is the director of tourism in Handan, Hebei? incumbent

Fang Yansheng, director of Handan Tourism Bureau, is relatively young, but he has rich experience. At the age of 25, he has been a deputy department-level cadre, deputy secretary of Wu 'an City and deputy secretary-general of the government. He is familiar with industry, agriculture, foreign trade and justice, and is a leader who never forgets anything. His familiarity with Handan's tourism resources can be said to be a few treasures, which shows his love for his hometown tourism. His unique views on developing cultural tourism in Handan are even more refreshing.

Reporter: People say that culture is the soul of tourism. What do you think of this issue?

Fang Yansheng: Culture is the soul of a city, and tourism culture is the permanent charm of a city. The humanistic environment of a city and its urban characteristics are an important tourism resource and an important condition for participating in competition, so it is a historical necessity to develop cultural tourism. As a famous historical and cultural city and an excellent tourist city in China, the prospect of developing cultural tourism in Handan is undoubtedly very broad. Cultural tourism, especially tourism based on cultural relics, is the foundation for the survival and development of Handan tourism, and humanistic tourism with regional cultural characteristics of Handan is the core of forming Handan tourism brand and attraction. Only by promoting the coordinated development of culture and tourism can we achieve the grand goal of building a pillar industry of cultural tourism.

reporter: what do you think of the relationship between tourism industry and cultural undertakings?

Fang Yansheng: Cultural tourism is a very broad field. It can be said that all tourism activities based on human dynamics and material resources can be included in the category of cultural tourism. Cultural tourism not only embodies the industrial nature of the cultural industry itself, but also its extension in the direction of tourism economic development, and also embodies the dependence of tourism on culture and its own cultural attributes. "Communicating with local people and understanding local history, culture and lifestyle" is one of the three major motivations for human beings to travel abroad, which is also the most basic connotation of cultural tourism.

cultural undertakings have dual attributes of culture and economy. Fundamentally speaking, culture belongs to the category of superstructure and has the essential attribute of social welfare, but many industries in the cultural field, especially cultural relics, literature and art, publishing, radio, film and television, also have economic attributes and industrial characteristics. Therefore, in the macro cultural industry, several more specialized industries with different forms can be formed. Therefore, through the organic integration with tourism, with the help of tourism channels and markets, it is an inevitable way to fully tap and play the social education function of cultural resources and develop the market function and economic benefits of cultural resources.

Tourism is a comprehensive cultural and economic industry. Culture has always been regarded as the soul of tourism, and tourism products can attract tourists only if they reflect various cultural characteristics, thus generating tourism consumption. Thousands of years of historical relics left to Handan and the resulting literary heritage, folk customs, folk skills, etc., provide a variety of choices for the development and construction of Handan tourism culture with local characteristics.

Cultural tourism is a sunrise industry in which economic industry and cultural undertakings are in perfect harmony and organically complementary. Cultural industry contains a huge space for industrialization development, and tourism has a strong cultural and social education nature. Therefore, cultural industry and tourism are mutually infiltrated and interdependent in objective development, and the combination point that is conducive to the development of * * * is cultural tourism. As far as Handan is concerned, it is one of the most direct, effective and popular forms to promote the formation and development of cultural products by taking the road of industrialization, realizing development and innovation through grafting with tourism economy, and taking part in market competition by means of market operation, while reflecting social benefits and pursuing economic benefits. Handan cultural tourism can be explored, developed and utilized in a wide range of subjects, and there are many articles to be done in the development of cultural relics, folk customs, folk skills, literature and art, festival activities and so on. Therefore, the development of cultural tourism is the common responsibility of Handan culture, tourism and even all walks of life.