Questionnaire survey on China Unicom

Subject: Questionnaire about China Mobile and China Unicom

Objective: To understand the awareness of China Mobile and China Unicom in the campus market

City:

Gender:

Age: junior high school-high school-university-graduate students-

Major: computer-communication-other science and engineering-

a. I know B. I don't know C.

Thank you for your support. Let's start your answer:

1. Are you using the services provided by China Mobile or China Unicom?

a. China Mobile B. China Unicom C. Both cards are in use

If you choose option A, please answer the second question; If you choose option B, please answer question 3

2. What kind of card do you use for China Mobile?

A, GSM B, Shenzhouxing C, M-Zone

If you choose C, please answer question 14; Question 14 of other options can be left blank

3. What kind of card do you use in China Unicom?

A, GSM card (13****, 131 * * *) b, CDMA (two-way charging) c, CDMA (one-way charging)

4. What do you mainly look for when choosing a mobile communication service provider? (multiple choices are allowed, fill in the options in order of importance)

A, phone bill price b, short message price c, call quality

D, communication quality e, network coverage f, brand effect

G, and other benefits (such as buying a card to give you a phone bill, and a preferential activity is being carried out)

5. Have you ever encountered a billing error?

A, met b, never met

6, have you ever encountered a delay in receiving a text message?

A, met b, never met

7. Have you started GPRS or CDMA network service?

A, b enabled, not enabled

8. Which of the following two options do you think is more attractive to you?

A, one-way charge b, low in-network two-way phone bill+SMS fee

9. How do you choose a mobile card?

A, my classmates are using it, so I chose B. I prefer a mobile phone company, and I choose it no matter how uneconomical it is.

C. After repeated calculations, I can see which card is more suitable for me.

1. Do you know what GPRS and CDMA are all about?

A, fully know b, basically know c, that is, I have heard of it, but I don't know what it means. D, I haven't even heard of it.

11. Have you chosen the following services or participated in the following activities in the M-Zone? (multi-choice)

A, CRBT B, MMS C, looking for the 18,th M-ZONE person D, voice magazine E, none of the above have participated in the F, C and D options. I have never heard of them.

12. Which do you think is more fashionable, the M-Zone or campus 133?

A, M-ZONE B, Campus 133

13. Are you more determined to be an M-Zone person because Jay Chou has become the spokesman of M-Zone?

a. Yes, B.No.

14. Why did you choose the M-Zone?

A, SMS package is very cost-effective. b, fashion, my site, listen to my c, good signal d, influenced by classmates

15, classmates around you, how much do you use _ _ _ _?

A, China Mobile B, China Unicom C, PHS

16. Does your city, China Mobile, introduce a one-way charging card?

A, yes, b, no, c, I don't know

17. If China Mobile or China Unicom are carrying out publicity activities in your school, will it prompt you to choose the company's services?

A, yes b, no

18. What strategies and measures do you think China Mobile or China Unicom should formulate in the campus market?