Should cultural tourism tap tradition or develop innovation?

Cultural tourism should develop and innovate.

With the rise of mass tourism and national leisure, cultural tourism is sought after and loved by people, so higher requirements are put forward for cultural tourism products. The traditional development model of cultural tourism products has obviously failed to meet people's needs and adapt to market competition. The development of cultural tourism products in China should be innovated.

For creative cultural products, there are often no physical resources to rely on. The cultural connotation of the theme product is a thinking idea or a certain concept. How to externalize the connotation into products often needs to supplement the creator's creative period and background to help tourists understand.

Problems existing in the development of cultural tourism real estate;

At present, the main contradiction in the development of cultural tourism is the contradiction between high-quality demand and low-quality supply. From short-distance leisure cultural experience, rural tourism, theme entertainment to long-distance holiday life, the supply of high-quality cultural tourism products is seriously insufficient.

1, high and low contradiction

The development of cultural tourism faces the contradiction between high-quality demand and low-quality supply. The diversified, high-frequency and repetitive holiday demand brought by consumption upgrading does not match the single, sightseeing and homogeneous supply of tourism products.

2. The contradiction between point and surface

The development of cultural tourism is facing the contradiction between product development and the overall tourism environment. At present, there are many cultural tourism products and projects, and there are no large tourist resorts like Phuket and Orlando, so tourism has become a catch-up.

3. The contradiction between fast and slow.

The development of cultural tourism is facing the contradiction between pursuing high-speed development and refined operation. Because the business model is relatively simple, there is a contradiction between the pursuit of high-speed development by the government and developers and the careful development and sustainable operation of tourism operations.