Which is the leading enterprise in the field of smart tourism now?

The Influence of Smart Tourism on Tourism

Smart tourism is of great significance to the whole tourism industry.

First, for tourists, smart tourism allows tourists to interact with tourist destinations in all directions without leaving home.

Second, for tourism enterprises, smart tourism provides a low-cost, high-efficiency, comprehensive and fast publicity and sales platform for enterprises.

Thirdly, for the tourism management department, it provides a guarantee for comprehensively understanding the needs of tourists, the dynamics of tourist destinations, complaints and suggestions, and helping to realize scientific decision-making and management.

In a word, the completion of smart tourism system will change the behavior pattern of tourists and who is the leading enterprise in the field of smart tourism now. You can come here if you really want to do it. The starting number of this skill is one, the middle is three, and the last is one, four, two and five. You can combine the business model of the enterprise with the management model of the administrative department in order, so as to gradually change the business model of the whole industry and improve the level of modern service industry.

Improve the quality of tourism services

1. Smart tourism starts from tourists and improves tourism experience and quality through information technology. Visitors can feel the brand-new service experience brought by smart tourism in the whole process of tourism.

2. Smart tourism helps tourists make better travel plans and make travel decisions.

3. Smart tourism makes the tourist's travel process smoother, improves the comfort and satisfaction of tourism, and brings better travel safety and quality assurance to tourists.

4. Smart tourism will also promote the transformation of traditional tourism consumption mode to modern tourism consumption mode, guide tourists to create new tourism habits and create new tourism culture.

Improve the efficiency of tourism management

1. Smart tourism will realize the transformation from traditional tourism management mode to modern management mode.

2. Smart tourism will improve emergency management ability and ensure tourism safety. Realize the effective handling of tourism complaints and tourism quality problems, and maintain the order of the tourism market.

3. Smart tourism fully understands the changes of tourists' needs, opinions and suggestions and relevant information of tourism enterprises, and realizes scientific decision-making and scientific management.

4. Smart tourism also encourages and supports tourism enterprises to widely use information technology, improve business processes, improve management level, enhance the competitiveness of products and services, enhance the interaction among tourists, tourism resources, tourism enterprises and tourism authorities, efficiently integrate tourism resources, and promote the overall development of tourism.

Tourism marketing is more targeted.

1. Smart Tourism excavates tourism hot spots and tourist interest points through tourism public opinion monitoring and data analysis, guides tourism enterprises to plan corresponding tourism products and formulate corresponding marketing themes, thus promoting product innovation and marketing innovation in the tourism industry.

2. Smart tourism chooses the marketing channels with obvious effect and long-term cooperation through quantitative analysis and judgment of marketing channels.

3. Smart tourism also makes full use of the communication characteristics of new media to attract tourists to actively participate in the communication and marketing of tourism, and gradually forms a self-media marketing platform by accumulating tourist data and tourism product consumption data.

Meet the personalized needs of tourism experience

Visitors can complete online travel consulting services, such as sightseeing inquiry, online information reservation and online Taobao service, and can also customize private travel routes, arrange personal trips reasonably and make the best use of travel time. Smart scenic spots will also provide more diversified and personalized services. Tourists can selectively consume according to their own needs, such as choosing the language, style and depth of tour guides according to their own needs. With the help of virtual assistant system, tourists can have a comprehensive, intuitive and in-depth travel experience, and tourists interact with the smart scenic spot system constantly, so that the service form and consumption content of the scenic spot are constantly innovated. Tourists have different experiences and feelings every time they arrive, so they are willing to spend again.

The direct beneficiaries of the development of smart tourism are tourists.

Development conditions and opportunities of smart tourism

Mature technical conditions

The technology supporting smart tourism has gradually matured and improved, and the relevant policy environment has been increasingly optimized. It's time to build smart tourism.

1, cloud computing, internet of things/ubiquitous network, mobile communication/mobile internet are necessary conditions for smart tourism. These conditions have been met, and smart tourism has entered the construction stage.

2. The development of smart phones and tablets provides strong hardware support for smart tourism. The development of mobile Internet has also promoted the vigorous development of smart mobile terminals.

3. National and local policies strongly support the development of smart tourism and provide environmental protection for the development of smart tourism.

National policy support

In 2005, scenic spots all over the country started the digital construction pilot work. In 2006, the urban construction department compiled and issued the "Guidelines for the Construction of Digital Scenic Spots in National Scenic Spots (Trial)", which gradually standardized the digital construction of tourist attractions.

The seventh point (information industry and modern service industry) in the third part (key areas and their priority themes) of the National Medium-and Long-term Science and Technology Development Plan (2006-2020) first mentions "focusing on the research and development of highly reliable network software platforms and large-scale application supporting software, middleware, embedded software and grid computing platforms needed for the development of modern service industries such as finance, logistics, online education, media, medical care, tourism, e-government and e-commerce. Combining tourism with cloud computing from the policy level, it is proposed that the tourism information platform based on cloud computing technology should give priority to the development of information industry.

Local policy support

201May 10 Beijing Smart Tourism Action Plan Release and Work Deployment Meeting was held in Beijing Changfugong Hotel. At the meeting, the Outline of Beijing Smart Tourism Action Plan (20 12—20 15) and four construction specifications of Smart Scenic Area, Smart Hotel, Smart Travel Agency and Smart Tourism Village were officially released. Convened by the Beijing Tourism Development Committee, the Beijing "Smart Tourism Alliance" initiated by leading tourism enterprises, related technology enterprises and scientific research institutions in Beijing was also announced.

Local governments such as Beijing, Shanghai, Jiangsu, Zhejiang, Fujian, Sichuan, Jilin, Henan, Qinghai, and Guangxi Autonomous Region have actively worked out the overall planning and smart tourism planning of their regions. For example, the Twelfth Five-Year Plan for the Development of Smart Tourism in Jiangsu Province defines the core and development model of smart tourism construction in Jiangsu, that is, actively improving efficient information services for tourists, especially the real-time, interactive and active perception of information service subjects.

20 12 Wenzhou municipal government issued "implementation opinions on accelerating the development of e-commerce". In the construction of supporting systems, it is proposed that Wenzhou should have full coverage of WiFi, promote mobile e-commerce and mobile micro-payment, build Wenzhou's fast e-commerce consumption mode, fully realize urban networking, and help build a comprehensive tourism service platform covering tourism destination marketing and tourism business.