Where did dad go? Enlightenment from tourism industry.

First, the innovation of publicity methods of tourist attractions

The scenic spots that Dad goes to are often scenic spots with beautiful scenery, relatively original ecology and immature development. For this kind of scenic spot, because of its remote geographical location, the characteristics of the scenic spot are not particularly obvious, the whole tourist area is small, fewer tourists can be accommodated and less publicity resources can be used. Therefore, how to improve its popularity and enhance its attraction to tourists has always been a difficult thing. Through the scenery my father went to, the beautiful natural scenery and the unique local cultural heritage are unobstructed. Through the interactive participation of celebrity father and son, father and daughter, the original local customs will be presented to hundreds of millions of viewers. This model not only saves high publicity expenses, but also has enough program time to show local characteristic culture and promote a large number of sustainable audiences, which is worth learning and thinking for all tourist attractions.

Second, the rural tourism model has reached a climax again.

With the increase of car ownership, the number of people in go on road trip is increasing, and the domestic tourism revenue is constantly reaching new heights. According to the report on the tourism business model of Forward-looking Research Institute, during the period of 20/200714, the domestic tourism revenue in China increased year by year. China's domestic tourism revenue increased from 777.062 billion yuan in 2007 to 2,627.600 billion yuan in 2065.438+03, with a compound annual growth rate of 22.565.438+0%, which is higher than that of domestic tourists. It is estimated that domestic tourism revenue will reach 310 billion yuan in 20 14 years, with a year-on-year growth rate of 17.98%.

Article 7 of "Several Opinions on Promoting Tourism Reform and Development" issued by the State Council proposes to vigorously develop rural tourism. The producer of Hunan Satellite TV is undoubtedly an excellent planner with strong political sensitivity. Through the program "Where's Dad?", the audience can learn more about the local original natural scenery and human landscape, which undoubtedly enhances the attraction of rural tourism again, and the rural tourism model is bound to usher in a new climax.

Thirdly, the inspiration of travel purpose.

Thinking about many aspects of children's communication education through the parent-child interaction of stars during the trip can undoubtedly guide us to think about the purpose of traveling, whether to experience magnificent natural scenery, experience happy play time, enjoy the freedom of mood or combine more content. It is undoubtedly excellent to go to a strange place, integrate into a strange environment, experience different lifestyles and characteristics, enhance children's various abilities and promote family communication and harmony. A family trip not only gives * * * an opportunity to make progress together, but also allows the whole family to face the challenges of the strange world together and promote the feelings among family members. Therefore, through the program "Where is Dad Going", it will definitely promote the behavior of the whole family to travel and will definitely guide us to think more about the purpose of travel.