Double 1 1 What do tourism consumers pay more attention to?

This year's double 1 1, how enthusiastic are tourism consumers, and what do they care about most? The latest "20 17 pairs1tourism consumption intention report" shows that in the service consumption of tourism, consumers are quite rational and calm in the face of double 1 1 this year, but low prices can no longer make them happy to place orders. The attention of after-sales service has been greatly improved, and the "pre-sales" with uncertain resources has been rated as the biggest "pit".

Recently, a news has become the focus of netizens' attention. Last year, Ms. Xia bought an American air ticket plus visa product that was valid for one year at Shuang 1 1, but it turned out to be a "bad check". Recently, she was leaving, and the store suddenly sent an email saying that it could not provide service. When she contacted again, the customer service seemed to disappear. The joint air ticket, accommodation and chartered car booked for this trip may arrive in Shui Piao.

The China Consumers Association has also issued a double 1 1 consumer reminder, advising consumers to pay attention to commodity prices in advance to prevent falling into the trap of "fake discount"; At the same time, before paying the "pre-sale deposit", you must know the details in detail and don't place an order without seeing the rules.

The survey results show that consumers' attention to service commitment has reached a record high when purchasing tourism products online this year.

What do you pay most attention to when buying dual 1 1 tourism products?

What's the consumer's impression of "Travelling Double 1 1" and what's their willingness to participate this year? The results show that the proportion of "rich products, good quality and low price, not to be missed" is the highest.

(55.5%)。 In other words, more than half of netizens are willing to participate. Secondly, "products are rich and cheap, but the quality cannot be guaranteed, so buy them carefully" (25.5%); There are also 1 1% people who think "no"

Particularly attractive, not interested in buying. "

What do you pay most attention to when buying dual 1 1 tourism products? Netizens first look at whether the destination is suitable (65.9%), followed by price (68%) and discount (57.4%). Most notably, more than half of the people chose "service commitment" (5 1%), which was significantly higher than in previous years. Compared with other physical goods, consumers pay more attention to the service guarantee of tourism products.

What protection do tourists want most? The survey shows that the price guarantee ratio is the highest, which is 89.3%; Followed by resource guarantee, 85. 1% respondents choose; The third is after-sales guarantee, there are

80.8% choose. Whether it is really cheap, whether the pre-sold goods have inventory resources, and whether the platform has after-sales guarantee are the key issues of online shopping. Tourism products, in particular, involve flights, hotels, ground connections and many other links.

What consumers are most concerned about is whether resources can be implemented.

In terms of after-sales service guarantee, online travel companies have taken the lead this year. "Ctrip Travel Double 1 1 does not do pre-sale, but real-time price and real-time inventory, what you see is what you get. Products and suppliers are formal capital.

Quality, real resources, signed a formal travel contract. The person in charge of Ctrip Travel Double 1 1 said that this year, products will be launched according to the score rating and satisfaction of historical users to prevent consumers from buying "fake goods". The program also mentioned

For "advance payment" and "60% discount travel guarantee", consumers can find Ctrip to solve the problem no matter which merchant's products they buy.

Which platform are you more used to buying dual 1 1 travel products?

In choosing what kind of tourism products, the proportion of free travel products is the highest, and 6 1.7% of the respondents have the willingness to choose; Followed by group travel, accounting for 57.4%; Followed by the semi-ego.

Help, 44.6%; Next comes Zhou Bianyou, visas, tickets and cruise products. The "Double 1 1" tourism product strength report released by Ctrip shows that more than 7,000 products from Ctrip platform participated in the preferential activities.

You see, in terms of product types, group tours account for 39%, free travel accounts for 30%, and others are semi-self-help tours, private groups and cruise ships.

Whenever, everyone cares.