Why do tourists buy souvenirs? What kind of psychology is this?

I think people's behavior of buying souvenirs while traveling is mainly due to the following psychological factors:

The first is the need for memory. The pleasure of traveling usually comes from an unforgettable experience, and buying souvenirs can continue this experience to some extent and retain the memory of traveling. This is also one of the most common reasons why people buy souvenirs.

Second, social considerations. Many people will choose to buy some small objects with local characteristics as gifts or meeting gifts. This will not only meet the needs of sharing travel stories with others, but also allow the recipient to indirectly feel your travel experience through this gift. This social psychology also urges people to buy tourist souvenirs.

Then there is the need for identity. Buying an article printed with a scenic spot pattern or city name can make people feel connected with this place to a certain extent and meet the needs of identity. This kind of psychology also drives many people to choose to buy tourist souvenirs.

In addition, freshness and collection desire are also psychological factors that affect people's purchase of souvenirs. Handicrafts with unique styles or small gifts with distinctive features in some areas will stimulate people's freshness and desire to collect, prompting them to invest in travel. This is also an important psychological mechanism behind the purchase of souvenirs.

In a word, the purchase of tourist souvenirs usually comes from the interaction of multiple psychological factors, including the need for memory, social considerations, desire for identity, novelty and desire for collection, etc. These psychological mechanisms drive people to choose to buy goods that can speak for local culture and memory during their travels.