Traditional Culture Encyclopedia - Tourist attractions - What does tourism psychology study?

What does tourism psychology study?

What is the research object of tourism psychology? Tourism psychology takes as the research object the subjective and objective factors that affect tourists’ travel activities, travel choices and travel psychological effects. (1) Tourists’ psychology Tourists’ psychological factors are important factors that always affect the entire process of tourism activities. Therefore, they have become the main content of tourism psychology research. Tourism psychology is to explore the influence of psychological factors on the generation, choice and psychological effects of tourism behavior through the study of tourism motivation, tourism perception, tourism attitude, tourism emotions, and wonderful tourism experience. These issues must be analyzed theoretically and practically, because understanding the psychological activity patterns of tourists will help us understand the working objects of the tourism industry scientifically and correctly. (2) Psychological impact of tourism conditions Tourism conditions refer to objective factors that affect tourism choices and psychological effects of tourism. It includes developed tourism resources, the content and methods of tourism activities, tourism facilities and tourism services. Tourism conditions are the material prerequisite for developing tourism activities, the inducement for individuals to generate tourism motivation, and the external conditions for realizing tourism activities, and will have different psychological impacts on tourists. When tourism conditions are consistent with the individual's psychology and can meet their interests, needs and motivations, they will become factors that promote individual tourism behavior, have a psychological stimulating effect on individuals, attract individuals to make choices, and make them positive in the process of tourism activities. psychological experience. (3) Psychology of interpersonal interaction Since people regard tourism as a spiritual enjoyment and tourism services are paid services, they have stronger requirements for interpersonal relationships in the tourism service process. There are two aspects of interpersonal relationships that have a psychological impact on tourists during travel. On the one hand, they are the relationship with their travel companions; on the other hand, they are the relationship with the tourist reception staff. Most of the relationships with fellow travelers are emotionally based and mutually adaptable, so they are more natural and do not care too much about others. And there are more obvious and prominent requirements for interpersonal relationships in the tourism service process. And because tourists are in a foreign land, facing unfamiliar environments and strange people, they are prone to feel nervous and uneasy. In this psychological state, they are very sensitive to interpersonal relationships in tourism services. Therefore, tourists often feel satisfied and even feel appreciation and gratitude, or are dissatisfied or even make complaints. Most of these problems are related to interpersonal relationships in tourism services. This highlights the impact of interpersonal relationships in tourism services on tourists' psychology. important role. (4) Psychology of Tourism Management The key to improving service quality and success of the tourism industry lies in scientific management. Tourism psychology should study how to take effective measures in accordance with human psychology and behavioral characteristics in management work. The most important function of management is to mobilize employees' work enthusiasm and creativity to achieve organizational goals. Tourism psychology studies the psychological and behavioral characteristics of members within an organization. How to regulate and control individual behavior, group behavior, and leadership behavior to maximize the effectiveness of management.