The 2022 Massive Engine Cultural Tourism Ecological Conference is about to be held, creating a trillion-dollar "travel dream"

In order to help more cultural and tourism companies explore new growth, on April 22, under the guidance of the China Tourism Academy, hosted by Huge Engine, with Intel as the exclusive digital partner, the science fiction survival game "Codename: Arrival" The virtual human Li Xinglan and the virtual human Li Weike of Hangzhou Li Weike Technology Co., Ltd. are smart technology partners. The "See China·ONE 2022 Massive Engine Cultural Tourism Ecological Conference" (hereinafter referred to as the conference) will be held soon.

At that time, through live broadcast, many industry giants will be linked to bring "beautiful cultural tourism overall management" new cultural tourism industry solutions, and carry out the huge engine traffic matrix, business scenarios, and marketing links. Open up and integrate to help the cultural tourism industry create digital marketing solutions for long-term value and long-term operation, and help cultural tourism enterprises achieve more healthy growth. It is worth mentioning that this is also the first time that the Giant Engine Cultural Tourism Ecological Conference has welcomed a virtual partner - Li Xinglan, the super artificial intelligence who came to the scene through the "digital wormhole" in 2112, will work with many guests on the scene to The cutting-edge technological power creates an unprecedented "virtual" x "real person" culture and tourism collision.

In the new era of digital cultural tourism, how to carry the trillion-dollar “travel dream”?

Traveling to beautiful mountains and rivers has become a way for many people to "see the world." During the period at home, people's desire to travel has become particularly strong. In the context of digitalization, smart tourism and other cultural tourism models that meet diverse and quality consumer demands have become a new trend.

According to data released by the Ministry of Culture and Tourism, the total number of domestic tourism trips in 2021 will reach 3.246 billion, and domestic tourism revenue (total tourism consumption) will reach 2.92 trillion yuan. And this is only the data that tourism consumption is in the "weak boom" stage.

As the demand for tourism increases, how can cultural tourism companies take on this "trillion" travel market and drive the industry to smoothly transform from mass tourism to personalized tourism? At the Yujian China·ONE 2022 Massive Engine Cultural Tourism Ecological Conference to be held on April 22, Massive Arithmetic’s “Douyin, Protect Travel Dreams—2022 Douyin Travel Ecology Report” will be released, giving forward-looking insights , Dai Bin, President of China Tourism Academy, and Zheng Yi, Account Director of Intel China Government and Public Service Industry Solutions Group, will provide services for the cultural tourism industry from the perspectives of "culture + tourism" and "technology + culture and tourism" respectively. Development brings new thinking.

Global management has become a new trend. How can cultural and tourism companies tell the "ONE" story well?

Cultural programs, city corners and other cultural and tourism content that have become popular on the Douyin platform have been added to many people’s check-in lists. For example, "Tang Palace Night Banquet" became a hit and revitalized Henan's "cultural" city card. Chongqing's taverns, Xinjiang's natural scenery, Xi'an's food, etc. are always motivating people to check it out. For cultural tourism companies, a platform like Douyin, where young traffic gathers, is not only a place to expose the characteristics of its scenic spots, but also a place for interaction, grassland planting, transformation, and cultural transmission... Therefore, cultural tourism companies need more Use Internet channels to achieve its own global operations.

"Culture and Tourism +" is accelerating in an all-round way. Under the new cultural and tourism development ecology, Zhou Weihua, general manager of social welfare and cultural tourism business of the Massive Engine Local Consumption Business Center, will bring " "Beautiful Cultural Tourism Overall Management" is a one-stop solution for the new cultural tourism industry. By building a cultural tourism ecology with diverse traffic, content, positions, and scenes, it helps cultural tourism companies achieve the goal of transforming from "Internet celebrity" to "long-term celebrity". ”, new growth from “traffic” to “retention”, from “transaction” to “operation”.

How can cultural tourism companies achieve new business growth? "1+4+1" combination to help!

How can cultural and tourism companies continue to output high-quality content and ensure a close emotional connection with their audiences? How can cultural tourism companies with strong regional attributes maintain their “everlasting popularity” appeal? How can lifestyle service cultural and tourism companies seize the audience’s attention and achieve efficient “online-to-offline” traffic diversion? How can e-commerce cultural and creative enterprises break through regional restrictions and achieve sustainable business growth?

Regarding the demands of different subdivisions of the cultural tourism industry, based on the "Beautiful Cultural Tourism Global Management" new one-stop solution for the cultural tourism industry, Judao Engine will also launch the "Beautiful Cultural Tourism IP Plan" The four core plans of "Beautiful Destination Transition Plan", "Beautiful Cultural Tourism Business Plan" and "Beautiful Cultural Tourism E-commerce Plan", as well as a supporting ecosystem, help cultural tourism enterprises from the perspective of full scenarios, full cycles, full links and full transformations. Find a growth path that suits you and inspire new possibilities in cultural tourism.

Fu Hao, head of social welfare and cultural tourism industry operation strategy of the Massive Engine Local Consumption Business Center, will explain how to help scenic cultural tourism through IP linkage based on the "Beautiful Cultural Tourism IP Plan" Enterprises create sustainable business models, use full-scenario IP content to help corporate brand building, and leverage greater profits with small investments.

In the "Beautiful Destination Transition Plan", Li Dan, head of the social welfare and cultural tourism innovation business of the Mass Engine Local Consumption Business Center, will operate around the position to help companies create new content. Accumulate new fans and efficiently expand business channels. For example, the giant engine will be linked with the volcano engine to help cultural and tourism companies build digital infrastructure from the perspective of digital capabilities, and help companies achieve refined operations and scientific marketing management with full-cycle digital products.

In the "Beautiful Culture and Tourism Business Plan", Du Xin, Director of Wine and Tourism Industry Operations of Douyin Life Services, will combine the demands of enterprises in local life services and other fields to describe how to use full-link operation collaborative solutions to achieve Shorter links of "planting + consumption" scenarios, more diversified "reach + interaction" methods, and more focused "life + diversion" services help cultural and tourism companies unlock new business models for local businesses.

In the cultural and creative subdivision that focuses on conversion, the "Beautiful Cultural Tourism E-commerce Plan" will bring integrated solutions. Based on this, the massive engine local consumption business center social welfare and cultural Wang Shiyang, director of operations strategy for the travel industry, will combine the specific development conditions of cultural and creative enterprises and other types of enterprises to help enterprises open up e-commerce channels, and use scenario collaboration, operation efficiency improvement, and data-driven integrated intelligent marketing to help cultural tourism e-commerce marketing become more cost-effective. It is more focused and more efficient, and also helps the company's business growth to be more sustainable.

The development of the cultural tourism industry is inseparable from the joint efforts of the upstream and downstream ecology of the industry. By then, Judao Engine will launch a "beautiful cultural tourism cultivation plan" to support the ecology at this cultural tourism ecology conference. Li Wei, head of the channel operation and management department of Judao Engine, will focus on diversified marketing ecology and link more industry ** *Build a new ecology for tourism management.

There are more exciting things to come, and more forward-looking perspectives and solutions for the cultural travel industry are worth looking forward to. On April 22, at 2 p.m., we will unlock new opportunities for the development of the cultural tourism industry with the "See China · ONE 2022 Massive Engine Cultural Tourism Ecological Conference" and finally build a new ecology for cultural tourism's benign advancement. Go to /?t=szCE97gnJpBi-lxid to obtain online participation quota.

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