Which industries are the Hangzhou government most interested in?

As an ancient capital and tourist city with a history of thousands of years, Hangzhou will not lag behind in terms of food. However, competition in the catering industry in Hangzhou is fierce, and many old restaurants are constantly innovating. So, if the Hangzhou government were to invest, which fields would they invest in?

1. New retail

Currently, my country's new retail is developing rapidly, and many traditional companies have begun to move online. Transformation in the direction of integrating online and offline. As a city with a developed Internet economy, Hangzhou has huge new retail market potential that is worth exploring.

2. Cultural Tourism Industry

With the continuous improvement of domestic residents’ consumption level, people’s demand for tourism is also becoming increasingly strong. According to relevant statistics, in 2021, the total number of Chinese tourists will reach 3.511 billion, a year-on-year increase of 9.04%. It is expected that the total number of Chinese tourists will exceed 6 billion by 2025, of which Zhejiang residents account for more than 30%, becoming the country's largest source market.

3. "Internet celebrity" food

In recent years, with the development of e-commerce forms such as live streaming, some Internet celebrity brands have gradually come into people's sight and have been favored. More and more people love it. Therefore, in the future, "Internet celebrity" foods may become a major component of people's daily diet.

4. "Intangible Cultural Heritage" Snacks

In recent years, the country has vigorously supported intangible cultural heritage, and many regions have begun to actively apply for intangible cultural heritage. Therefore, for those areas with profound cultural heritage, developing specialty snacks is a good choice. Moreover, the prices of these snacks are generally low and suitable for mass consumers.