How about the tourism management major in the College of Continuing Education of Leshan Normal University?

Tourism management major is a new discipline established with the development of China's tourism economy and tourism. In China, although this discipline has only been produced for 20 years, it has become an important discipline department in the management discipline system alongside business administration. Its goal is to cultivate senior professionals with professional knowledge of tourism management who can engage in tourism management in tourism administrative departments at all levels and tourism enterprises and institutions.

It is confirmed that the training goal of this major is to have a certain professional theoretical basis, good moral quality, strong practical ability and professional language application ability, and to be suitable for all kinds of middle and senior applied talents needed by the tourism industry and hotel industry.

The main courses include many theoretical courses such as introduction to tourism, public relations etiquette, tourism policies and regulations, basic knowledge of tour guides, tourism marketing, travel agency management, introduction to hotel management, tourism English, tourism Japanese, and practical courses such as hotel cognitive training, hotel catering skills and room service training, and simulated tour guide training.

Professional Skills Training This major requires students to master certain basic theoretical knowledge of tourism management, have certain language expression and effective communication skills, and have strong professional practice ability. You can obtain professional qualification certificates such as tour guide qualification certificate, travel agency dispatcher, hotel manager, tea artist and bartender, and offer professional English and Japanese throughout the course to cultivate students' ability to use foreign languages.

2.5-year amateur education system

Career prospects

According to the statistics of the World Tourism Organization, tourism has become the industry with the largest number of students majoring in tourism management in the world, and it is growing at a double-digit rate every year. In China, in 2003, the fixed assets of China's tourism industry reached 843.9 billion yuan, the annual business income was about 230.8 billion yuan, and about 6,487,400 jobs were created. According to the data released by the World Tourism Council at the World Congress organized by the World Tourism Organization, the number of tourism employees in China ranks first in the world. According to the research results of the World Tourism Organization, by 2023, China will become the largest tourist destination in the world, with an annual reception volume of 1.37. Therefore, there is a big gap in the demand for tourism management talents in China.

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