Real estate planning or tourism planning?

Let's analyze the contents of the two first.

Real estate planning is a scientific and standardized planning behavior applied in the real estate field. According to the specific objectives of real estate development projects, based on objective market research and market positioning, with unique conceptual design as the core, various planning methods (such as investment planning, architectural planning, marketing planning, etc.) are comprehensively used. You can also use other means outside the real estate field (such as sports, tourism, IT industry, etc. ) creatively plan future real estate development projects according to certain procedures, and take the operable real estate project planning text as the result.

The role of real estate planning

First, real estate planning allows enterprises to make accurate decisions and avoid deviations in project operation.

Second, real estate planning can enhance the competitiveness of real estate development projects and make them a shoo-in.

Third, we can explore and solve the problems of enterprise management and enhance the innovation ability of enterprise management.

Fourth, the resources of real estate projects can be effectively integrated to form advantages.

Tourism planning is a process of orientation and positioning of tourism projects in tourist destinations according to the demand, actual demand and potential demand of the tourism market and the resource advantages of tourist destinations, that is, the process of researching, developing and optimizing tourism products.

Content of real estate planning

(1) resource analysis: investigate the project resources, surrounding environment and related resources, and conduct qualitative resource analysis; Comparative analysis of similar resources in the whole country and surrounding areas to form a resource evaluation report;

(2) Market research: collect relevant market data, analyze market demand according to relevant investigation resources, and put forward accurate market positioning and market objectives of the project;

(3) Positioning analysis: positioning the development direction of the project area through SWOT analysis, and forming system positioning through system integration, including theme positioning, development target positioning, function positioning, operation strategy positioning, etc.

(4) Functional layout: According to the six elements of tourism and the allocation and layout of productive forces, the functional structure and spatial layout of recreation are designed;

(5) Amusement mode design: design the comprehensive amusement mode of the whole system, and form the tour route structure according to the design of viewing route, amusement content planning, story writing and scene layout planning, experience mode planning, special catering planning and special accommodation planning; Implement the specific complementary mosaic architecture of the six elements of "food, shelter, transportation and entertainment"; So as to form a specific product conceptual design;

(6) Landscape conceptual planning: planning landmark buildings and style specifications, and planning plant landscaping, garden landscape and functional buildings;

(7) Business model design: selling point planning and analysis, income point setting, income structure design, marketing model design, brand planning, marketing channel planning, promotion idea planning, management model design, human resource development planning, investment forecasting, financial forecasting, investment staging planning, financing planning, development process planning, leverage planning, business model integration, etc.

(VIII) Conceptual planning of tourism real estate —— Make full use of the project resources, and make conceptual planning and preliminary estimation of tourism real estate in the form of tourism commercial real estate, property hotel and holiday real estate.

(9) Operation implementation plan: plan the investment and operation of the project according to the objectives and tasks. On the basis of capital investment, a specific work plan is formed according to the business order and structure.

(10) planning map: including location analysis map, market analysis map, current situation analysis map, functional zoning map, project layout map, road traffic and tour arrangement map, recreation mode and key project map, landmark landscape and style control map, and important node landscape map.

As long as you have advanced consciousness, rich imagination, accurate judgment and active thinking logic, you can do your planning well.