Activities Planning for Promoting Xu Xiake's Spirit Theme

The 2nd China Xuxiake International Tourism Festival and the 10th Wuxi Taihu Tourism Festival.

2007 is the 420th anniversary of Xu Xiake's birth and the 400th anniversary of his travel. In order to further promote the Xiake brand, carry forward the Xiake spirit of "exploring the unknown, reaching talents and reaching far" and "walking without borders and making China strong", advocate tourism culture, accelerate the pace of building a world tourism power, and improve the comprehensive competitiveness of China tourism; Further enhance the status of "Pearl of Taihu Lake, a famous leisure city"; The hometown of Xiake, a tourist attraction, will expand the influence of Wuxi tourism and accelerate the pace of building Wuxi into a "regional tourism and holiday center" and a "leisure city most suitable for tourism and holiday". It is planned to hold the 2nd China Xuxiake International Tourism Festival and the 10th Wuxi Taihu Tourism Festival. The scheme is as follows:

Name: The 2nd China Xuxiake International Tourism Festival and the 10th Wuxi Taihu Tourism Festival.

Time: April 19, 2007 (the third day of the third lunar month)-May 20th.

Venue: Wuxi, Beijing

Theme: Carry forward the chivalrous spirit, build a strong tourist country (city) and a famous leisure city.

Supporting units: National Tourism Administration, Jiangsu Provincial People's Government, china tourism association and China Xuxiake Research Association.

Organizers: Wuxi Municipal People's Government and Jiangsu Provincial Tourism Bureau.

Main activities:

I. Opening Ceremony of Tourism Festival and Launching Ceremony of "Urban Tourism Day"

On March 3rd of the lunar calendar, Xu Xiake's outing day was designated as "Urban Tourism Day" in Wuxi (our city will be the first city in China to have an "Urban Tourism Day"). On the occasion of the 420th anniversary of Xu Xiake's birth and the 400th anniversary of outing, the first "Urban Tourism Day" was launched to commemorate tourists and launch Xu Xiake's brand. Carry forward the chivalrous spirit and promote the development of tourism; Advocate tourism life, promote the development of Wuxi tourism, and further enhance the "Pearl of Taihu Lake, a famous leisure city"; Xiake's hometown, a tourist attraction. "

Time: April 19 (the third day of the third lunar month)

Venue: Taihu Square

Organizer: Wuxi Municipal People's Government

Organizers: Wuxi Tourism Bureau, Municipal Bureau of Landscape Architecture, Municipal Bureau of Culture, Municipal Civilization Office and Municipal Festival Office; Jiangyin City, Yixing City, Binhu District, nanchang district, Chong 'an District and other district people's governments, the Municipal Bureau of Radio and Television, Wuxi Newspaper Group, etc.

Participants: leaders of the National Tourism Administration and provincial tourism bureaus; Four sets of team leaders in the city; City, county (city), Ministry leaders; Representatives of some tourist cities; Representatives of Chinese and foreign tourists, citizens, cadres and workers in the tourism industry, teachers and students in tourism colleges, domestic mainstream news media and online media.

Activity content:

(1) Opening Ceremony and Launching Ceremony

1. Mayor Mao Xiaoping delivered a keynote speech.

2. Speech by the leaders of National Tourism Administration and Provincial Tourism Administration

3. Read out the initiative of setting up "China Tourism Day"

Yang, secretary of the Municipal Party Committee, declared March 3rd as "Wuxi Tourism Day" and announced the opening of Wuxi Tourism Festival.

(2) City leaders and citizen representatives signed an initiative to set up a "China Tourism Day" throughout the country.

(III) Launching ceremony of "Wonderful Wuxi, Happy Journey" and "Wuxi Citizens Tour Wuxi"

Organize representatives of citizens and Chinese and foreign tourists to participate in Wuxi Taihu Lake Scenic Tour, Ancient Canal Tour, Cultural Tour, Lingshan Scenic Tour, Film and Television Cultural Tour, Garden Tour, Shopping Tour, Rural Tour and Yixing Ecological Tour in four forms.

(four) the city (including Jiangyin, Yixing) scenic spots (spots) to the public to implement special preferential open days, and organize the "city tourism day" sub-venue activities.

Second, China Tourism Xiake Forum-High-level Forum of Top 100 Cities in China Tourism Competitiveness

Time: April 22nd.

Venue: Wuxi Taihu Hotel

Organizer: Wuxi Municipal People's Government and China Urban Economics Association.

Theme: Run the annual Chivalrous Forum well. This forum focuses on the theme of "carrying forward the chivalrous spirit and building a strong tourist city" and "how to innovate and develop tourism and improve the core competitiveness of urban tourism" to further promote regional cooperation in tourism and accelerate the construction of a strong tourist city.

Participants: "Top 100 Cities with Tourism Competitiveness in China", some cities visited by Xu Xiake, some tourist-friendly cities, and leaders of tourism departments; Leaders of four teams in the city, leaders of relevant departments of the city, county, municipal party committee and municipal government, representatives of tourism industry, tourism colleges and news media, etc.

Thirdly, "Re-take the Road of Xiake" ―― Establish "China Tourism Xiake Alliance".

Time: April 23rd.

Venue: Hometown of Xiake, Jiangyin

Organizer: Wuxi Municipal People's Government

Organizers: Jiangyin Municipal People's Government and Wuxi Tourism Bureau.

Participants: some cities that Xu Xiake walked in that year and leaders of the government and tourism departments of "Top 100 Cities in China"; Leaders of Wuxi City and Jiangyin City, representatives of tourism industry and tourism colleges, representatives of Jiangyin citizens, news media, etc.

Main contents: With Xiake as the brand, initiated by Wuxi, Jiangyin and other cities, some tourist cities, scenic spots and tourist agencies in the United Nations set up "China Tourism Xiake Alliance" in Wuxi to jointly launch Xiake brand, package tourism products and routes with Xiake as the main line, and jointly promote the image of a tourist city featuring Xiake.

1.* * * Street Drop-off Alliance (signing the Declaration of China Tourism Street Drop-off Alliance)

2.* * * Planting Xiake Forest (planting Xiake Alliance City Cooperation Friendship Forest)

3.* * * See the traces of Xiake (visit the former residence of Xiake to promote the spirit of Xiake)

Fourthly, "Carry forward the chivalrous spirit and build a famous leisure city" ―― Wuxi Leisure Tourism Development Conference

Time: April 25th.

Venue: Wuxi Taihu Hotel

Organizer: Wuxi Municipal Party Committee and Municipal Government

Theme: Carry forward the chivalrous spirit and tourism culture, explore the development trend of tourism and leisure industry in the world and China, closely link with the reality, and put forward the development strategy and make overall arrangements around building "hometown of chivalrous people" into "regional tourism and holiday center" and "leisure city most suitable for tourism and holiday".

Participants: representatives of the World Leisure Organization; Chinese and foreign leisure experts and tourism experts; Leaders of National Tourism Administration and Provincial Tourism Administration; Leaders of governments and tourism departments of some famous tourist and leisure cities at home and abroad; Leaders of four teams in the city, leaders of relevant departments of the city, county, municipal party committee and municipal government, representatives of tourism and leisure enterprises and tourism colleges, etc.

Main contents:

(1) Wuxi Leisure Tourism Development Conference

1. Put forward the first leisure city standard in China.

2. Release the Special Study on Wuxi's Construction of Leisure City.

3. Release the special plan for the development of leisure industry in Wuxi.

4. Keynote speech by the representative of the World Leisure Organization

5. The main leaders of the municipal party committee and municipal government mobilize and deploy.

6. Speech by leaders of National Tourism Administration and Provincial Tourism Administration

(2) Seminar of Chinese and Foreign Leisure Tourism Experts

Speech by Chinese and foreign leisure tourism experts; And ask them to diagnose and comment on Wuxi's "building a famous leisure city", put forward suggestions and hire them as "Wuxi leisure tourism development consultants".

Verb (abbreviation of verb) commemorates the 400th anniversary of Xu Xiake's first visit to Taihu Lake and the inauguration ceremony of Xu Xiake's bronze statue.

Activity time: April 28, 2007

Venue: Wuxi Taihu Lake Source Main Scenic Area

Theme: To commemorate the chivalrous feat and carry forward the chivalrous spirit.

Organizer: Wuxi Municipal People's Government

Organizers: Wuxi Bureau of Landscape Architecture and Wuxi Tourism Bureau.

Supporting units: China Xuxiake Research Association and Jiangsu Xuxiake Research Association.

Inadvertent Verb The 420th Anniversary and 400th Anniversary Commemoration Meeting of China's Great Traveler Xu Xiake.

Time: mid-May

Venue: Great Hall of the People, Beijing

Organizers: National Tourism Administration and Jiangsu Provincial People's Government.

Supporting units: china tourism association and China Xuxiake Research Association.

Organizers: Wuxi Municipal People's Government, Jiangsu Provincial Tourism Bureau and Jiangyin Municipal People's Government.

Participants and invited persons: leaders of relevant ministries and commissions of the central government and the state, representatives of some foreign embassies and tourism agencies in China; Relevant persons in tourism, economy and academia in the capital; Responsible comrades of Jiangsu Province, Wuxi City, Jiangyin City Government and the tourism industry, and representatives of some tourist cities that Xu Xiake walked through; Central and Beijing news media.

Main contents: To commemorate the 420th anniversary of the birth and the 400th anniversary of China's great traveler Xu Xiake, vigorously carry forward the Xiake spirit of "exploring the unknown, not reaching talents" and "making China strong and traveling without borders", advocate tourism culture and harmonious tourism, promote the innovation of China's tourism theory and practice, strive to cultivate tourism into a new growth point of the national economy, accelerate the pace of China's construction as a world tourism power, and enhance the comprehensive competitiveness and international influence of China's tourism industry. At the same time, promote and display the image of Wuxi and Jiangyin, the hometown of chivalrous people, as tourist cities.

Main activities:

(a) held "China great traveler Xu Xiake's 420th birthday, 400th anniversary of the trip".

1. The main leaders of the people's governments of Wuxi and Jiangyin and the representatives of China Xuxiake Research Association delivered commemorative speeches.

2. "Xiake Hometown" Awarding Ceremony

3. Postcards and first day covers commemorating the 420th and 400th birthdays of China's great traveler Xu Xiake.

4. Invite Comrade Shao Qiwei, Director of the National Tourism Administration and President of china tourism association, to give a keynote speech on "Promoting the Chivalrous Spirit and Building a Tourism Power".

5. Invite national leaders to attend and deliver important speeches.

(2) "Hometown of Chivalrous Man and Tourist Resort"-Wuxi and Jiangyin Tourism Promotion Conference

Six, "Taihu Pearl, a famous leisure city; Hometown of Xiake, a tourist attraction ―― The 2nd China Xuxiake International Tourism Festival and the 10th Wuxi Taihu Tourism Festival.

Time: April19-May 20th.

Location: city (county), scenic spot (spot)

Main activities:

(a) Wuxi "Cultural Tour" promotion and exhibition activities (Municipal Cultural Management Center, Municipal Cultural Bureau, Municipal Tourism Bureau)

(2) "CCB Cup" Tourism Knowledge Competition (Municipal Tourism Bureau, Wuxi Tourism Association, Wuxi Branch of China Construction Bank, Municipal Federation of Trade Unions, Municipal Labor and Social Security Bureau, Municipal Bureau of Landscape Architecture and Municipal Bureau of Culture)

(3) Taihu Landscape Culture Festival (Binhu District)

(4) Liangzhu Cultural Tourism Festival (Yixing City)

(5) Blue Ocean Industrial Tourism Festival (Jiangyin)

(six) Wuxi tourism city image promotion slogan collection activities (City Tourism Bureau)

(7) The first release of Wuxi Charm in the Eyes of Foreigners (English version of tourism reading) (Municipal Tourism Bureau)

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