Hengdian Film and Television City Tourism Marketing Strategy Hengdian Film and Television City Tourism Project

1. Hengdian Film and Television City entertainment items

It depends on your own preferences. See the whole panther.

1. Qin Palace, the birthplace of the famous movies "Hero" and "The King of Kung Fu", covers an area of ??800 acres and has a construction area of ??110,000 square meters. There are 27 magnificent palaces and halls.

2. Ming and Qing Gongyuan Scenic Area is the largest film and television base in Hengdian Film and Television City, integrating film and television shooting, sightseeing, festival ceremonies and other functions.

3. Qingming River Scene film and television shooting base. The scenic film and television shooting base integrates tourism, leisure vacation, and film and television shooting. She vividly reproduces the social style and customs of Bianjing, the capital of the Northern Song Dynasty.

:2. Interesting projects in Hengdian Film and Television City

1. Qin Palace The Qin Palace Scenic Area was built in 1997 for Chen Kaige to shoot the historical blockbuster "Jing Ke Assassins the King of Qin", and is also the "Hero" The birthplace of other blockbusters.

2. Ming and Qing Palace Scenic Area The Ming and Qing Palace Scenic Area was founded in 1998 and covers an area of ??1,500 acres. It is a large-scale scenic area integrating film and television shooting, sightseeing, and festival ceremonies. It is the largest film and television base in Hengdian Film and Television City.

3. Along the River During the Qingming Festival Along the River during the Qingming Festival is based on the masterpiece "The King of Kung Fu" by the famous Northern Song Dynasty painter Zhang Zeduan, combined with the social background of the Northern Song Dynasty, folk customs and the characteristics of ancient architecture in the Song Dynasty, and was created according to the needs of film and television shooting Established film and television base.

4. Guangzhou Street Hong Kong Street Guangzhou Street Scenic Area was built in 1996 to cooperate with director Xie Jin in filming the historical blockbuster "Along the River During the Qingming Festival". It is the birthplace of Hengdian Film and Television City. In 1998, Hong Kong Street was expanded, with ancient roads crisscrossing the area and the Pearl River passing through the city, restoring and reproducing the urban customs of Guangzhou and Hong Kong in the 19th century.

5. Ming and Qing Residential Expo City The Ming and Qing Residential Expo City scenic area covers an area of ??more than 900 acres. It is a comprehensive tourist area integrating ancient building protection, film and television shooting, tourism and art exhibitions. It is also one of the attractions with the longest history, the largest investment and the richest connotation in Hengdian Film and Television City. It is divided into two scenic spots: Peach Blossom Spring and Qinhuai River.

6. Pingyan Doufu Scenic Area Pingyan Doufu Scenic Area is a provincial-level scenic spot in Zhejiang Province. It is a blessed place for Taoist practice and is known as the first cave in the south of the Yangtze River. Along the steep walls, there are Taoist temples such as Sanqing Temple, Jade Emperor, Wong Tai Sin, Eight Immortals and Shitian. Cliffs, caves, red leaves and hanging buildings are the four major features of the scenic spot. 7. Dazhi Temple Scenic Area Dazhi Temple Scenic Area was first built in the Nanliang Period (502-557 AD) and has a history of more than 1,500 years. The foundation stone was laid for restoration in 1994, covering an area of ??280 acres. The restored temple houses the tallest indoor statue of Sakyamuni in China. It is a Buddhist pure land with green branches like a belt.

8. Red Army Long March Expo City Red Army Long March Expo City is China’s largest comprehensive landscape with the theme of the Red Army’s 25,000-mile Long March. It is a typical and unique cultural landscape that integrates film and television culture, Long March history, national defense education, and knowledge of production materials.

3. Visitors to Hengdian Film and Television City

Yes!

You need to buy a ticket to visit Hengdian Film and Television City.

You can book scenic spot tickets, hotel accommodation, and packages (hotel accommodation scenic spot tickets) on the official website of Hengdian Cinema City, Hengdian Cinema City Tmall flagship store, and Hengdian Cinema City official WeChat account.

Discounted ticket groups (based on ticket window prices):

1. 50% discount: accompanying children with a height of 1.2-1.5m; soldiers or officers holding active duty military certificates S card; disabled people holding disability certificates.

2. 30% discount: Senior citizens with ID cards for men aged 60 years old and women aged 55 years old.

3. 20% discount: teachers holding a teacher qualification certificate issued by the National Education Bureau; students with a full-time student ID (elementary school students can go to junior high school, high school, university or even graduate school).

The main attractions of Hengying City:

1. Guangzhou Street and Hong Kong Street

Guangzhou

3. Qin Palace:

The Qin Palace Scenic Area was built in 1997 for Chen Kaige to shoot the historical blockbuster "The Opium War". It is also the birthplace of blockbusters such as "The Opium War".

4. Introduction to Hengdian Film and Television City’s entertainment projects

Dream Valley: The amusement park is quite large, the live performances are very nice, and the evening performances are also very exciting, especially the dreamy Tai Chi . It's a great place, and. This is really interesting. Palace Gardens of the Ming and Qing Dynasties: This is another Forbidden City, with majestic dragon crowns and gorgeous eaves. It is a deep palace for exploring seclusion and exploring the past and present. Qin Palace: Qin and Han Streets fully demonstrate the style of street shops in the Qin and Han Dynasties. The Huangchen Ancient Road, Golden Pavilion and Horse Iron, Zhao Yan architecture, and Qin and Han culture can all be truly reproduced in the Qin Palace. "Along the River During Qingming Festival": It integrates tourism, leisure vacation, and film and television shooting. It vividly reproduces the social style and customs of Bianjing, the capital of the Northern Song Dynasty, and gives people a sense of distance through time and space.

5. Hengdian Film and Television City Tour Guide and Cost

I am from near Hengdian,

I suggest you go by yourself, because you will get rebates when joining a group. And there is no autonomy.

It is recommended to go to Dongyang first, and then transfer to Hengdian S tourist line for 6 yuan (two types, one is white, golden speed passenger; the other is bus, beige)

As for the store,

Let's talk about the food first. Food is the most important thing to the people. Hengdian vermicelli is delicious.

There is a Wansheng Food Street in the Film and Television City. Fei Fei Hot Pot Restaurant has Chongqing style Qi Qi Hot Pot, Hengdian Old Beijing Restaurant has authentic Beijing hotpot mutton, Hengdian Northwest Restaurant has northwest style large plate chicken, Hengdian Jinhua Clay Pot Pork Bone Burger, pickled black fish buns, Wansheng Street Chinese Restaurant Dongyang Shang Ren's Shang Ren Wontons, beef and horse meat cakes, Jinhua crisp cakes from Jinhua Pastry Shop on Wansheng Street, Dongyang Ramen from Dongyang Ramen Shop on Wansheng Street, etc.

Then there are various souvenirs sold in the film and television city. You can choose yourself.

There are more than ten or twenty crews filming recently, and there are very few blockbusters recently.

But just find any actor in Hengdian Film and Television City.

It is recommended that you go to Dream Valley at night, but you must go to the scenic spot in the afternoon, so that you can watch volcanic eruptions, heavy rains and flash floods, and in the evening there will be a performance of "Jing Ke Assassins the King of Qin" directed by the deputy director of the Beijing Olympics. It’s exciting and has many valuable activities.

The Valley of Dreams experiences heavy rains and flash floods in summer, and holds bonfire parties in winter.

There are many buses between Hengdian Film and Television City attractions (mainly minibuses, advertising the Red Army Long March Expo City in Hengdian), two yuan.

When you get off the bus, there will definitely be a rickshaw to pick you up. Don ignore him because their prices are high. Starting from 5 yuan.

Attention;

1. Pay attention to the bus route: go directly to Hengdian. Remember to take regular buses to avoid taking the wrong bus or deceiving others. From other provinces, it is recommended to go to Dongyang first, and then transfer to Hengdian S Tourist Line for 6 yuan (two types, one is white, golden speed passenger; the other is bus, beige)

2. Accommodation must be arranged in advance : Hengdian hotels are very cheap, but in order to prevent some hotels from overcharging, you generally need to check in in advance. The standard room is between 100-200, and of course three-star and four-star hotels are higher.

The last four stars are the DMC Building.

The best store in Yokogawa is the four-star Dongci Building.

Other good ones include tourist buildings, film and television city hotels, etc.

Now I am traveling to Hengdian, I am packed.

The latest tickets for Ever Eagle City.

1. Scenic spot ticket price (listed price)

Ming and Qing Dynasty 90 yuan

Guangzhou/Hong Kong Street, 90 yuan/person

Qin Palace/person

Tomb Sweeping Day 90 yuan/person

Dazhi Temple 20 yuan/person

Yanping Building 60 yuan/person (including cableway fees) , one-way ticket is calculated at 30 yuan/person)

Dream Valley (formerly Jiangnan Water Village) is 150 yuan. The Dream Valley Scenic Area opens at 4:30 every day.

70 yuan/person (winter price)

Hengdian World Studios Pujiang Shenli Gorge 40 yuan/person

2. Coupon ticket

Listing price: 245 yuan/person

Attractions: Ming and Qing Palaces, Guangzhou Street

Hengdian Film and Television City is located in Dongyang City, central Zhejiang, 180 kilometers away from Hangzhou and 95 kilometers away from Jinhua. It is adjacent to Yiwu City, China Commodity City. It is the largest film and television shooting base in the world and is known as Hollywood in China. Most of China's costume film and television works were filmed here, such as the familiar "Hero", "The King of Kung Fu", "Fantasy Tai Chi" and "Hero". Here, you can not only meet the cast, crew and stars everywhere, but you can also talk about filming or recite scripts in the streets or corner restaurants.

Hengdian Film and Television City is actually not a city, but a town, consisting of more than a dozen scenic spots located inside and outside Hengdian Town. These attractions are collectively known as Hengdian World Studios. There are currently 9 open attractions located in the south and north of the town. The main scenic spots in the south of the town include the Qingming River Scene built in accordance with "The Promise", the magnificent Qin Palace, the Ming and Qing Residential Exhibition City, Dazhi Temple, and the Dream Valley, a large amusement park suitable for nighttime play. The main scenic spots in the north of the town include Guangzhou Street and Hong Kong Street, which reproduce the old appearance of Guangzhou from 1840 to the early 20th century and the charm of the Xiangjiang River; the Ming and Qing Palace Gardens, known as a 1:1 replica of the Forbidden City; Pingyan Cave Building and Huaxia Cultural Park.

: 6. Prices of Hengdian Film and Television City Tours

1. Take the train or high-speed rail to Yiwu Railway Station. As soon as you leave the station, walk straight for three minutes. Follow the arrow to the bus ticket office.

2. There is a self-service ticket vending machine on the left side of the bus ticketing point. The fare from Yiwu to Hengdian Passenger Terminal is 20 yuan (tip: don’t remember to remove the check mark and buy insurance). Scan the QR code to pay via Alipay/WeChat. The bus is air-conditioned and takes about 90 minutes to Hengdian Bus Station. Arrive at Hengdian Bus Station, take a sightseeing bus to Hengdian Film and Television City during the day, and take a taxi at night for about 10 yuan.

3. It is recommended to choose two or three attractions for a one-day trip to Hengdian Film and Television City, otherwise you will not have time to play many projects. Personal attraction suggestions: 1. Qin Palace, Valley of Dreams; 2. Along the River During Qingming Festival and Valley of Dreams.

4. Take the Qinhuang Palace and the Valley of Dreams as examples. The Qin Palace is at eight o'clock, and tickets must be checked in after eight o'clock. clock. I personally recommend the first project "Dragon Emperor", which lasts three hours.

Leave Qin Palace at 11:30 at 5.11, have lunch and rest until about 1 o'clock. At 1 o'clock in the afternoon, we set out to see the Zen Master. You can take a tour bus or rent a car to reach your destination. About an hour is recommended.

6. Check in at around 3 pm and enter the Valley of Dreams. Five hours is recommended.

The Valley of Dreams projects include: Horror City, Ferris wheel, hot air balloon (extra charge required), swinging parasol, carousel, flying in the sky, etc. Its noteworthy live performances: "Palace" at 6 o'clock, "Startling at Every Step" at 7 o'clock, and "Along the River During the Qingming Festival" at 8 o'clock. Each performance is quite exciting and not to be missed! Attached here is a video recording of heavy rain and flash floods.

7. One-day tour to Hengdian Film and Television City

Take Hengdian as an example: the first stop: Hong Kong Street, Guangzhou, which was the collaboration between the boss of Hengdian and director Xie Jin on "The Dolphin Show" built. There are bluestone slabs inside. Walking on the bluestone slabs makes me feel like I'm back in the Republic of China.

Second stop: Ming and Qing Palace Gardens, which is a copycat version of the Ming and Qing Palace Gardens. It was built according to the 1:1 ratio of the Forbidden City in Beijing. Of course, there are plenty of shows to watch out there, but it's time to grab it. You can see the forbidden rituals, the Eight Flags horse battle, and the secret drama of the Qing palace in the theater.

The third stop: Qin Palace, this palace is the most majestic and domineering. This base was the filming site for "Heavy Rain and Flash Flood" that was co-built with Chen Kaige.

The fourth stop: Along the River During the Qingming Festival. This is a relatively smart palace, relatively small and fresh. The palace was also built by restoring the busiest streets in Bianjing City. Entering from the main entrance, you have a feeling of being surrounded by flowers and a sense of history.

The fifth stop: Dream Valley Scenic Area, the 4o clock at night is an interesting and exciting night scene, with a Ferris wheel, swimming pool, underwater world, acrobatic performance, and children's playground,

< p>2. Starting from Yiwu Railway Station, there is a bus to Dongyang East Station opposite the train station. Then take the bus to Dongyang East Station, 12 yuan! There is a bus to Hengdian from the East Railway Station, which costs about 7 yuan and takes about 2 hours.

Accommodation:

If it is the off-season, you can go to Hengdian to choose a hotel at any time. If it is peak season, book in advance. If you’re with a group, you wouldn’t have to worry about accommodation. When you live alone, you'd better choose to live near Hengdian World Studios. If you live in a town, it's not very convenient. Besides, it’s not very convenient to take a taxi there.

Attractions:

If time is tight, you can choose some interesting and famous attractions, because there are too many attractions and they are not all together. Sometimes, one attraction is at the end of Hengdian and the other is at the end of Hengdian. So, choose a good route to play. Tickets for each attraction are very expensive. It is recommended to buy one of the 3 options and do not buy separate tickets for each attraction.

Ticket price: 380 yuan/person for a combined ticket, 480 yuan/person for a combined ticket and Fantasy Island.

Extended information:

Hengdian Film and Television City is a large-scale comprehensive tourist area integrating film and television tourism, vacation, leisure and sightseeing. It has been rated as a national AAAAA scenic spot.

Hengdian World Studios is located in Hengdian Town, Dongyang City, Jinhua, Zhejiang, China. Since 1996, Hengdian Group has invested a total of 3 billion yuan to build Guangzhou Street, Hong Kong Street, Ming and Qing Palace Gardens, Qin Palace, Qingming River Scene, Huaxia Cultural Park, Ming and Qing Residential Expo City, Dream Valley, Pingyan Cave Mansion, There are 13 film and television shooting bases including Dazhi Temple and 2 super-large modern movie theaters, spanning thousands of years of history.

Hengdian World Studios is the only national film and television industry experimental zone in China, which is called Chinese Hollywood by the American magazine "Fantasy Tai Chi".