What does a tour group mean?

Tour group cluster is a new tourism model, which refers to the phenomenon that many tour groups engage in tourism activities at the same time and place. This model can make tourists know each other, reduce travel expenses and increase fun. At present, tour groups are popular in some popular tourist cities such as Hangzhou and Sanya, and become a new force in the tourism market.

The emergence of tour group clusters is not only beneficial to tourists, but also greatly promotes tourism. Different from the traditional tourism mode, tour group cluster can make the tourist routes more refined, improve the satisfaction of tourists and attract more tourists. For tourism enterprises, tour group cluster can improve tourism efficiency, reduce operating costs and improve brand awareness.

However, there are also some problems in tour group cluster. Too many people may bring traffic congestion, crowded scenic spots and other problems, and even disrupt the travel route plan. In addition, different levels of tourists in the tour group cluster will lead to different consumption concepts and irregular behaviors, which also reminds tourism enterprises to strengthen the management of tour groups and guide training. Generally speaking, although there are some problems in tour group cluster, its advantages are obvious and have positive significance for the development of tourism.