How travel advertisers can use programmatic advertising to improve marketing effectiveness

The higher characteristic of programmatic is precise delivery, which can effectively improve marketing effects.

1. Accurate target user portrait

The precise process of target user portrait is the process of discovering core users. User portraits generally locate geographical distribution, gender ratio, age structure, knowledge level, income level, preference tendencies, social graph and many other characteristics. If the company does not have original data accumulation and its positioning is vague, it can cooperate with some professional mobile advertising platforms. These platforms can use the Internet user big data accumulated for many years to accurately target user portraits

2. Match high-quality ads Positioning and creative advertising format

High-quality advertising space can make advertising more effective with half the effort, help you maximize marketing reach and expand brand radiation. For example, the exposure rate of the open screen guide page is much higher than that of the window display page.

Creative advertising formats can bring higher conversions to ads. Currently, the most promising ones are native advertising with low user interruption + mini-games or short video advertising formats. The click-through rate is three times that of ordinary advertising. times.

3. Data monitoring and analysis

After placing mobile ads, you must monitor the data at all times to identify problems early and optimize them. For example, after the advertisement is placed, the click-through rate is extremely high but no conversion occurs. It may be cheating, or the advertisement may not match the traffic of the platform, and it needs to be followed up and optimized in time.

All of the above can effectively improve the effectiveness of advertising and marketing. I personally think that the delivery effects of some third-party platforms (such as Cash Manager) will be more effective and more convenient than enterprises.