Tourism management knowledge

Overview: Tourism management discipline is two disciplines under the first-class discipline of business administration. Tourism management is a new subject to study tourism management. With the integration of international economy with China and China's entry into WTO, China's tourism economy and tourism industry have become the most dynamic parts of China's national economy and the world economic and industrial system. Tourism management specialty is a comprehensive specialty spanning tourism, management, culture and other disciplines. Its goal is to train senior professionals with professional knowledge of tourism management who can engage in tourism management and modern enterprise management for tourism administrative departments at all levels, tourism enterprises and institutions and various enterprises. Although this discipline was born in China less than 20 years ago, with the rapid development of social economy and culture and the continuous expansion of foreign exchanges, the tourism industry in China and the United States has developed rapidly, which has not only become an important aspect of the tertiary industry in China, but also formed a new economic growth point. Therefore, there is an urgent need for management talents with knowledge of humanities, geography and economy. Under this background, the discipline of tourism management has gradually developed and become an important discipline in the discipline system of business administration. The research scope of this subject focuses on business fields such as tourism enterprise management, tourism development and tourism marketing, exhibition service and management. Edit the training objectives in this paragraph. Tourism management major faces modern tourism. According to the development situation of tourism, we should cultivate a team of high-tech applied professionals who support the Party and meet the needs of production, management and service. On the basis of having the necessary basic theoretical knowledge and professional knowledge, students focus on mastering the basic abilities and skills of practical work in tour guides, travel agencies, tourist attractions, tourist shopping stores and other fields. And has a good professional ethics and professionalism. Research direction of this section: 1. Tourism enterprise management; Management direction of tourism enterprises; Based on the characteristics of tourism service enterprises, this paper studies the theory, method and application of tourism enterprise management; The main contents include: the basic theory of tourism enterprise management; Tourism demand characteristics and tourism service combination; Characteristics of tourism management; Group management of travel agency enterprises; Cross-cultural management of tourism enterprises; Tourism culture and ethics; Comparison of Chinese and foreign tourism enterprise management: the organizational system and industrial policy of tourism management, the present situation and system reform of tourism management in China; Globalization and tourism enterprise management. 2. Tourism development and tourism marketing. The development and direction of tourism marketing includes the special research on tourism enterprise marketing and tourism destination marketing. Tourism marketing mainly studies the laws of tourism market and the characteristics of tourism products; Theories, methods, strategies and tactics of enterprise marketing. Tourism destination marketing analyzes the movement law of destination market from the perspective of modern tourism spatial system, and combines the overall analysis of destination management to study and formulate targeted regional tourism marketing strategies, marketing plans and marketing control schemes. 3. Exhibition service and management. The direction of exhibition service and management includes the basic theories and methods of exhibition service and management, familiarity with the organization process of conferences and exhibitions, exhibition practice, exhibition marketing and customer service, venue management, exhibition booth design, engineering construction, exhibition transportation, business service, exhibition hall cleaning, garbage disposal, catering service, exhibition marketing concept, exhibition organization, cost control, exhibition service, and regular release of research data and reports. Exhibition marketing management, exhibition service contractor management, exhibition project management, exhibition logistics management, exhibition venue management, exhibition risk management, exhibition financing management, exhibition budget management, exhibition human resources management.

This column edits the professional and technical positions of employment posts: tour guide, scenic spot explanation, tourism product marketing, research and development; D personnel, scenic spot planning and development personnel, tourism culture research and management positions: planning and adjustment, tourism route planner, outreach sales personnel, management positions: tourism finance personnel, travel agency manager, hotel management personnel, editing the main courses in this section: tourism management, tour guide business, basic knowledge of tour guides, tourism policies and regulations, travel agency business, simulation and on-site tour guides, and working hard on tourism economics 055-79000, 055. This major is good. Remember to take the tour guide card, and don't waste time in college. The tour guide card is quite technical, remember!