What are the strategic features in the tourism planning of characteristic towns?

How to find your own position correctly and avoid "one side of a thousand cities" and "empty city plan" requires more scientific and reasonable planning.

So what are the planning characteristics of tourism planning in characteristic towns? First of all, the pioneering landscape summarizes and refines the basic path of the planning and construction of characteristic towns from the level of general laws, which not only highly concentrates the similarities and differences of each characteristic town, but also fully respects the unique personality of different characteristic towns, thus forming a "123" construction and development model with relatively universal guiding significance.

1. One center: focus on quality industries.

The core of a characteristic town is a high-quality industry, with super IP, "self-hematopoiesis" and benign cash flow. To choose high-quality industries, one must have local uniqueness; Second, it should be close to the market, which has high market development value and conforms to the future development trend; Third, there must be a strong correlation and it is easy to form a scale advantage; Then, the industrial chain structure is driven by core products, and the whole industrial chain system is built by introducing talents, technology, capital, development and information, so as to cultivate industries with scale advantages.

2. Two basic points: adhere to the development model of host operators and adhere to functional integration.

(1) Adhere to the development mode of host operators.

The construction of characteristic towns can not be grasped by the government, but should have a systematic development framework, that is, the development model of host operators with government as the leading factor, enterprises as the main body and social participation; The government, enterprises and residents perform their respective duties. The government is responsible for top-level design, system construction and service management, controlling the general direction, creating an institutional environment, building infrastructure and providing public services; Through resource integration and market-oriented operation management, enterprises have become the protagonists in the construction of characteristic towns; Local residents who are closely related to characteristic towns bear the responsibility of participation and social supervision.

(2) Adhere to functional integration

Industry-based "production" or "service" is the core function of characteristic towns, forming a huge population gathering; Culture is the core of characteristic towns, forming the unique IP of each town; The characteristic town should not only take tourism as its core function, but also stimulate the benign interaction between the internal system and the external system of the town and realize the integration of functions such as entrepreneurship, life and play. Therefore, high-quality industry is the foundation of the town, culture is its soul, tourism is its beauty and community is its life. Only the superposition and integration of these four functions can become a real characteristic town.

3. Theory of Three Represents Theory: It represents the management of market-oriented operation, the development concept of "all-inclusive" and "profit", and the area suitable for agglomeration.

(1) stands for operation management of market operation.

Marketization is the road to success for the benign operation of characteristic towns. It is necessary to give full play to the decisive role of the market in the allocation of resources and produce and form characteristic industries in the fierce market competition. At the same time, through market-oriented operation, the deep integration between industries will be formed, which will drive the development of upstream and downstream industries and realize the "multiplier effect" in income.

(2) Representing the development view of * * * surplus.

Featured towns that represent the development concept of * * * are innovative in the life service system, and based on the principle of "inclusiveness, * * construction, autonomy, sharing, and * * profit", they build autonomy through multiple financing channels such as financial institution funds, government funds, and social funds, and share land development value-added, property rental and sales, industrial operation profits, and value-added service charges.

(3) Representing areas suitable for agglomeration.

Characteristic towns are mainly distributed in towns, scenic spots, around high-speed railway station and along the traffic axis, which are suitable for gathering industries and population.