Lan Xiaohua's introduction

Lan Xiaohua, a brand marketing expert, mainly studies regional economy, urban marketing, e-commerce, network marketing, tourist attractions, clothing and furniture, etc. His works include Urban Marketing, Teaching the Mayor, Sales Law 88 1, Click is King, etc. He used to be the creative director of Blue Creative (local 4A), the urban marketing consultant of Dalian Municipal Government, and Shanghai. At present, he is the chief brand officer of Hong Kong Commercial Daily Media, invited researcher of Chinese University of Hong Kong, guest lecturer of Peking University, consultant of China Electronic Commerce Association, strategic consultant of China Chain Store & Franchise Association and consultant of China Planning and Research Institute.