Again, are the back shoes famous? Why even the old lady knows this brand? Tell the truth, you must adopt it. Thank you!

KAPPA (Back to Back) was born in Italy in the late 1950s, and gradually developed into a famous European sportswear brand in the 1960s and 1970s. KAPPA's symbol is two men and women sitting back to back, representing sports, youth and enthusiastic lifestyle.

KAPPA's brand positioning is sports, fashion, sexiness and taste. The target consumer group is 18-35 years old (in fact, more than this age), full of energy, youth and fashion.

KAPPA's products are mainly oriented to sports and leisure, conveying the traditional Europa style to China consumers, showing the brand concept of fashion, sexiness, sports and taste, and showing the brand's unique innovative style.

KAPPA's clothing, shoes and accessories are novel and unique in design and can be matched with each other. According to the different sports types and design elements, Kappa can be divided into football, classic, national, fitness and life series to meet the different needs of consumers. I hope it helps you.