Why does the advertising language think it is successful?

The slogan of Baoding advertising company originated from the title of success and has been used repeatedly. In communication, advertising language has become a unified statement, which is not only used in advertisements, but also used by marketers and employees, and also used in promotional activities, public relations activities, corporate propaganda and so on.

In a sense, advertising language, like the trademark of an enterprise, is an important symbol of enterprise's integrated brand communication. Long-term use of advertising language by enterprises helps consumers identify enterprises and products. Therefore, some people regard advertising language as "language symbol" and "text mark" of advertising theme or business philosophy, and regard it as important as corporate trademark. Some enterprises also recognize and design advertising languages with unique colors, fonts and fixed positions.

Advertising language is the literal symbol of brand image. Become one of the core values of corporate brand image. Brand image generally comes from three aspects: corporate image, product quality image and user image. In this way, there are three types of advertising language: ① corporate image advertising language. (2) product advertising language. ③ promotional advertising language

Generally speaking, advertising language has two basic functions: ① to provide coherence for integrating various brand communication means. ② Compress the strategic information of integrated brand communication into a concise, repeatable and memorable positioning commitment.