The tourist destination is "a sea of people", but why are the listed companies in scenic spots tepid?

During the small holiday every year, China's tourism industry will have an unprecedented tourism climax, and the total number of tourists and total income in the country will achieve a double harvest. However, with such unprecedented tourism prosperity, you would never expect that listed companies in scenic spots continued their sluggish performance last year, and the impact of ticket price reduction was more obvious. For example, the net profit of Huangshan Tourism in the first quarter fell by nearly 70% year-on-year.

The relevant researchers of the appeal said, is it because the income of scenic spots in China mainly depends on it? Tickets and tourist transportation? Mainly if the scenic spot tickets are generally lowered, their income will be more passive. Experts say:? At present, many scenic spots in China still rely on tickets to recover costs. However, some mature scenic spots abroad basically only account for 30% of the ticket revenue, while the ticket revenue of scenic spots in China basically accounts for more than 70%. Therefore, the price reduction of tickets for scenic spots in China means that it has a great impact on the income of the whole scenic spot. ?

In addition, the current overall tourism in China is based on? Punch in to work? Focusing on sightseeing, the overall revisiting rate of scenic spots will be particularly low, which is not conducive to the steady growth of extended income. In other countries with developed tourism, the revisiting rate of theme parks and other tourist attractions is above 70%, among which Tokyo Disneyland is the most representative, and the revisiting rate is even as high as 80%. For domestic tourists, it is mainly sightseeing spots, but the revisiting rate will definitely be greatly reduced. ?

At present, the tourism industry in China, we must maintain it? Golden rice bowl? At the same time, more efforts should be made in the industrial chain, that is to say, the future tourism development should not rely solely on tickets to earn income, but should provide other high-quality services, soft services and hard services at tourist outlets to increase income. ? Faced with the influence of many unfavorable factors, such as the decline of passenger flow and the downward adjustment of ticket prices in scenic spots, all scenic spots must increase the marketing of high value-added services such as conferences and exhibitions, continuously expand services and products, and enhance their comprehensive strength more effectively.