Relations and differences between tourism resources and tourism products

The Relationship between Tourism Resources and Tourism Products

Now all parts of the country are keen on tourism planning, which is of strategic significance. Because planning should tell you what to do and what not to do in a certain period of time, and provide strategic ideas closer to objective reality and future development. However, there is a phenomenon in planning (not all planning) that deserves our attention, that is, separating resources from the market, ignoring the market when talking about resources, and ignoring resources when talking about the market. This is a big problem that needs our high vigilance and efforts to solve. It is impossible for most tourism resources to enter the market directly, and a transformation process is needed. This process is to turn resources into products, into those products that the market needs, and let resources respond in the market. Resources are not equal to products and products are not equal to markets. However, there is a natural (inevitable) connection among resources, products and markets, and this inevitable connection can only occur and be manifested through rational planning and practical work. Without this inevitable connection, resources will always be resources and markets will always be markets. Therefore, in the process of understanding resources, resources should be linked with products and markets in any case, so that tourism resources can become real resources and resources in the tourism market, thus playing its role, especially attractive. Although there is also the phenomenon that tourists directly pursue resources, this phenomenon is not universal and social. When we want to consider transforming resources into productive forces, this phenomenon is not the main body we use. Any tourism resources exist in comparison. It can be said that there is no tourism resources without comparison, and tourists' choice of resources (products) in the market is completed in comparison. To accurately grasp the value of resources, it is ultimately necessary to judge according to the market, which is the yardstick for testing the value of tourism resources. In the comparison of tourism resources, the first is the comparison of similar resources, which have many similarities. The greater the category attribution, the more similar it is, and the smaller the category attribution, the less similar it is. Strictly speaking, there is no absolute similarity in tourism resources, but when scientific judgment and social judgment need to be classified, similar resources will appear. For tourists, most of them like scientific judgment and social judgment. Therefore, the so-called similar resources are often the same thing in the minds of tourists, so they will be compared when choosing. But the value of tourism resources is definitely different, and the judgment of resource value can be divided into expert judgment and tourist judgment from the perspective of tourism. Experts' judgments generally come from two aspects, one is from a scientific perspective, and the other is from a cultural perspective (including history). In the end, it will be more fair and authoritative, will be given a kind of certification, will be placed in a suitable position among similar resources, and the value level will be divided. World natural culture, world intangible cultural heritage, scenic spots, geological parks, forest parks, water conservancy parks, A-level scenic spots, nature reserves and cultural protection units all reflect the resource value at different levels. Sometimes, we can continue to use the same name to classify grades (world-class, national, prefecture-level, county-level). The result of classification improves the value of tourism resources, especially the popularization value, protection value and development value (sometimes the value of paying equal attention to protection and development). Expert judgment is helpful to tourists' judgment, but it cannot completely replace tourists' judgment. In the selection of similar resources, tourists often judge and choose according to other market factors besides authoritative certification, the most important of which are based on regional factors, urban factors, time factors, distance factors, consumption factors (price factors) and interest factors. Although sometimes judgment is not model judgment, its randomness and the influence of external factors (including media and word of mouth) are also important aspects that affect judgment. This kind of judgment and choice is not a denial of expert judgment, but a balance of interests and value orientation. Therefore, tourism development should ask experts to judge what resources can be developed and what resources cannot be developed (planning is also a form of expert judgment). However, when resources are transformed into products, ready to go to the market or have initially gone to the market, we should pay close attention to tourists' judgments and study market demand and tourists' psychology. At this time, the judgment of tourists will also reflect the value of resources. Of course, sometimes the judgment of experts will be quite different from that of tourists. This is because experts' scientific and cultural value judgments and tourists' interests sometimes do not completely coincide. Therefore, it is very important to pay attention to the reflection of the market, which determines the future development direction of products, the adaptability of products in the tourism market, and the economic and social value of resources. Talking about similar resources often unconsciously denies the characteristics of homogeneity, but sometimes emphasizing characteristics will ignore the existence of homogeneity. This is a problem that needs to be treated with caution. Emphasizing homogeneity sometimes negates the significance of development, and emphasizing characteristics sometimes leads to the tragedy of blind development. In practice, it is necessary to comprehensively consider the resource value and market conditions as well as the resource value and market conditions in a larger regional scope, so as to objectively solve the relationship between homogeneity and particularity. Tourist demand