Traditional Culture Encyclopedia - Tourist attractions - Is tourism an industry?
Is tourism an industry?
tourism industry is a comprehensive industry composed of many industries and departments. The multiplicity of tourists' demands determines the combination of tourism products, and the combination of tourism products determines the extension of tourism industry, which leads to the fuzziness of tourism industry boundaries. Tourism coordination and cooperation is based on the characteristics of tourism activities and tourism industry, through coordinating effective management mode, business model, economic means, market behavior and technical means to integrate and allocate tourism-related elements, optimize the structure of tourism industry, form tourism industry agglomeration force with complementary functions and advantages, and promote tourism and social and economic development.
1. Characteristics of tourism industry
Tourism is an industry that provides tourists with various services and goods to meet the demand of tourism consumption. Tourism in a narrow sense refers to industries that provide sightseeing and accommodation services for tourism activities in the national economy, including travel agencies, hotels and entertainment industries. Tourism in a broad sense refers to the industries in the national economy that provide services or goods to meet tourists' needs for transportation, communication, sightseeing, entertainment, catering, accommodation, shopping and living services, including transportation, communication, living services (including hotels, travel agencies, recreation and sports, etc.), catering, commerce and other industries that are directly related to tourists' consumption. In fact, it is a mixed industry that spans the standard industries of the national economy, and has a cross relationship with transportation, catering, commerce and life service. The boundary of tourism industry is very vague, so on the surface, it is not a tourism factor production industry, but a tourism factor distribution industry, which is a pan-industry with high correlation and strong dependence.
the relationship between the industrial relevance and influence of tourism industry on other national economic sectors can reflect the characteristics of tourism pan-industry. Taking Guangdong province as an example, the added value of tourism in a narrow sense of 1, yuan can promote the corresponding increase of GDP by 44, yuan, and the added value of tourism in a narrow sense can increase by 1 percentage points, which can promote the growth of GDP by .b percentage points; The employment of one person in narrow tourism can drive 6.2 people in three major industries to obtain employment, and the consumption of 1, yuan in narrow tourism can drive GDP growth of 22, yuan, which can drive two people to obtain employment. Every 1-unit increase in the production of tourism will drive its leading departments to increase the production of 74-unit intermediate products; 17x of tourism service products are used as intermediate products by its subsequent industries; Asx, a tourism service product, is used as the final product, which is put into residents' consumption or tourism export. Tourism can not only promote the development of related industries, but also has strong dependence and needs the coordinated support of related industries and departments. The social support system of tourism industry is composed of urban construction, industry, agriculture, commerce, culture, science and technology, environmental protection, education, communication and information, and the guarantee system of sustainable development of tourism industry is composed of management, regulations, policies, international cooperation, environment and resource protection. Only by strengthening the internal and external coordination of the tourism industry can the tourism industry develop smoothly.
2. Multiplicity of tourism demand
Tourism consumption demand refers to people's desire to consume material and spiritual materials in the form of travel activities to meet their own development and enjoyment needs. Therefore, the tourist demand, the main body of tourism activities, is a kind of comprehensive multiple demand, which requires multiple satisfaction of knowledge, entertainment, experience and enjoyment in a certain tourism process. Tourism consumption is a comprehensive consumption, which includes not only survival consumption, but also enjoyment consumption and development consumption. It is a combination of physical consumption, labor consumption and spiritual consumption. Only when many related industries, industries and enterprises coordinate and cooperate in an all-round way can it meet the consumption needs of tourists.
3. Comprehensive supply of tourism products
Tourism products refer to the sum of all service elements provided by tourism operators to the tourism market by virtue of various tourism facilities and environmental conditions in order to meet the various needs of tourists in tourism activities. Tourism supply refers to the quantity of tourism products provided by tourism operators to the tourism market at a certain price level in a certain period and market. Tourism products include tourism objects (that is, tourism attractions) and tourism intermediaries (that is, enterprises such as communication, accommodation, catering and shopping) to provide supporting services for tourism activities. The supporting services of tourism agents are the "components" of the overall tourism products. Only through efficient coordination among tourism agents can the tourism products be "assembled" and sold efficiently. At the same time, because the quality of tourism products is a comprehensive nature, the quality of each "component" determines the overall quality level of products. Only through efficient coordination and cooperation can the comprehensive quality of tourism products be relatively improved. Tourist objects, namely tourist attractions, are generally non-transferable, geographically distributed and relatively monopolistic, and tourists can only consume by means of travel agents such as transportation and accommodation, so the sales of tourist objects must rely on the participation and cooperation of various travel agents. At the same time, the tourism object and the intermediary should be efficiently coordinated in terms of capacity, quality and function. Only in this way can the sales of the tourism object be successfully completed, otherwise its value cannot be realized.
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