Young parents are more willing to spend money when traveling with their children. What are the new changes in parent-child travel under the three-child policy?

The new trend of "walking with kids" travel released by Ctrip shows that in addition to traditional projects such as check-in amusement parks, zoos, and botanical gardens, interesting and high-quality "walking with kids" travel methods such as parent-child camping and concerts are also Highly sought after. Among them, the order volume for nearby parent-child camping (Shanghai and surrounding areas) increased by 206% compared with 2019. It is worth mentioning that with the rise of parents born in the 90s and 95s, the concept of traveling with children has changed, and the "1+N" in-depth parent-child travel method is quietly emerging.

In which cities are parents most willing to spend money on baby-walking tours? Ctrip data shows that parents in Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Sanya, Chongqing, Hangzhou, Xi'an, Haikou and other places love to travel with their children. From the perspective of baby walking destinations, amusement parks, zoos, botanical gardens, museums, aquariums, ancient towns and villages, former residences of celebrities and other places are very popular.

It is worth noting that the three-child policy was officially implemented on the day before Children’s Day. The Political Bureau of the Central Committee of the Communist Party of China held a meeting on May 31 and pointed out that it will further optimize the fertility policy and implement the policy and supporting support measures that a couple can have three children. Some people believe that parent-child travel will be a boon.

"The implementation of the three-child policy has brought a clearer prospect for the development of the domestic parent-child travel market in the next five years." Cheng Chaogong, chief researcher of Tongcheng Research Institute, believes. According to comprehensive calculations by Tongcheng Research Institute, from 2015 to 2019, the compound annual growth rate of the domestic parent-child travel market size (transaction volume) reached 32.9%, which benefited from the increment provided by the implementation of the comprehensive second-child policy in 2015. market. Therefore, there is reason to believe that the three-child policy will bring greater room for growth in the parent-child travel market.

Big data from Tongcheng Travel shows that parents born in the 1980s and 1990s have become the absolute main consumers of parent-child travel. Among them, the parents born in the 1980s accounted for 44.8%, and the parents born in the 1990s aged 24-31 accounted for 29.5%. , the combined proportion of the two is as high as 74.3%. At the same time, with the increase in second-child families, some age groups born in the 1970s (42-51 years old) also account for a relatively high proportion.

Parents born in the 1980s and 1990s are more fashionable in their consumption concepts and pay more attention to quality, thus driving the parent-child travel market to develop in a diversified and quality direction. Data shows that among the parent-child accommodation demand on Tongcheng Travel Platform in 2020, family rooms accounted for 94.5%, wooden houses accounted for 2.5%, tree houses accounted for 1.2%, tent camping accounted for 1.1%, RV camping accounted for 0.4%, and children Housing ratio is 0.3%. Although the proportion of non-standard accommodation in parent-child accommodation is currently at a low level, as a market segment that is in a high-growth stage, it has bright future prospects.

In terms of accommodation expenses, the per capita accommodation expenses for parent-child tours are more than 20% higher than the average level, and the price sensitivity is significantly lower than that of other segments. During peak travel seasons such as Golden Week, family rooms and parent-child rooms priced at more than 5,000 yuan per night in some popular destinations are still fully booked, and the prices of non-standard room types such as tree houses and wooden houses in some comprehensive resorts are in the high range all year round.

With the increase in the number of second-child families, a new model of "2+1+X" or "2+2+X" has begun to appear, that is, "parents + 1 child + grandparents or grandparents" , and "parents + 2 children + grandparents or grandparents". Tongcheng travel data shows that "1 big and 1 small" travel is still the mainstream, accounting for 65.2%, "2 big and 1 small" travel accounts for 23%, and the combined share of multiple people traveling together accounts for 11.8%, exceeding 10% for the first time. It is believed that with the emergence of three-child families, the consumption pattern of parent-child travel will further evolve, and more new consumption methods will emerge.