I am a student majoring in tourism management. I'm just a freshman and I'm particularly interested in tourism marketing. I want to find some practical cases to learn.

You can visit the websites of some authoritative tourism planning agencies. There are many articles in R&D, which are based on practice and have strong reference. This is what I saw on the website of Lv Wei Chuangjing Tourism Planning and Design Institute, and I intercepted some words, hoping to help you:

Interpretation of "Jiaozuo Phenomenon"

To sum up the success of "Jiaozuo Phenomenon", the perfect connection between resources and market has been realized through government-led and market operation, that is, Jiaozuo, based on the demand of tourism market, has formed a closer unity between tourism and economy, created the characteristics of tourism products, formed a tourism industrial chain, made it an industrial product, developed continuously and rapidly, and rose rapidly in a short time, becoming a new bright spot in China's tourism industry and a pioneer in upgrading the industrial system.

In addition, there are many application cases of 4p marketing strategy on the website, such as Spring City Miao Yi Grassland Sports Resort Project and Xuchang Tourism City Construction.