Topic of the thesis on tourism

Tourism occupies a very important position in Hainan's industrial layout and is a pillar industry of Hainan's economy. At present, Hainan's tourism development mainly focuses on the superior natural environment to attract tourists, coconut wind and sea rhyme, white waves beach. Of course, the beauty of nature is refreshing, and what tourism wants to explore is the beauty of human nature, which goes directly to people's hearts and is a higher level of aesthetics. The beauty of humanity, in addition to excavating Hainan's historical culture and ethnic customs, Hainan's red culture is a field worthy of attention. Hainan Revolution is an important part of China's revolutionary territory. It is extremely rare to fight in an isolated island without losing the red flag for 23 years. The film Red women soldiers, adapted from the heroic deeds of the spy company of the Women's Army of the Chinese Workers and Peasants Red Army, became a household name and became the collective memory of a generation of China people. It is an inevitable choice for Hainan's tourism industry to tell the story of Hainan's revolution well and develop red tourism.

First, the development status of red tourism in Hainan

Hainan is rich in red tourism resources, but the degree of development is low. Hainan is rich in red tourism resources and rich in connotation, but the development status is not optimistic. According to the latest census data of the Party History Research Office of the Provincial Party Committee in 2009, there are 598 revolutionary sites and other sites in Hainan Province, including 50 1 site. Revolutionary sites cover a wide range, distributed in every city and county in the province, whether in coastal plain areas or central mountainous areas; There are revolutionary sites in both Han and ethnic minority areas.

In terms of memorial buildings and memorial halls, Hainan Historical Records Museum, Red women soldiers Memorial Garden, General Zhang Memorial Garden, General Zhou Shidi Memorial Hall, the former site of Lingshui Soviet Government, and the Muruishan Revolutionary Memorial Hall in Ding 'an are well preserved. The situation in other buildings and halls is also not optimistic. There are few pictures and physical resources, incomplete collection of historical materials, rather chaotic text organization, and the materials displayed in many scenic spots are copied from each other. The form of displaying history is single, and most of them are window displays. Memorial buildings and memorial halls are short of professional interpreters, and the explanations have not been polished by professional party history researchers. They basically stay at the level of introducing basic information and are not attractive to tourists.

The number of red tourists in Hainan accounts for a small proportion of the total number of tourists, and it is in a situation of "green manure and red thinness". Compared with the result that the number of tourists received by national red tourist attractions accounts for 1/4 of the total domestic tourism, the number of tourists received by Hainan red tourist attractions accounts for a very small proportion of the total tourist volume in the province [1].

The red scenic spots with a certain tourism scale have been developed, which has the problem of insufficient stamina. The first brand of red tourism in Hainan is the Red Women Soldiers Memorial Park. Memorial Park is located next to expressway, with an excellent geographical position. The film Red women soldiers makes the story of Red women soldiers a household name, and the memorial park is very attractive to tourists from all over the country. The Red Women Soldiers Memorial Park has not excavated enough red culture. The tour guide explained the words very simply and guided the tourists for half an hour without leaving a deep impression on them. It takes more time to drive to Memorial Park than to visit it, which makes many tourists feel bored.

Second, the reasons for the lack of development of red tourism in Hainan

First of all, Hainan's red tourism is in its infancy, the publicity of red culture is far from enough, and the story of Hainan's revolution is not well told. At present, in addition to the Red Women Soldiers Memorial Park, there are many unknown red stories in the province. Some tourists have heard that Hong Changqing doesn't know about Feng Baiju, and the red female soldiers don't know about Qiongya Column, which shows that the publicity of Hainan's red culture needs to be strengthened. Hainan is rich in red resources, which is worth popularizing. The study of Hainan's party history and the propaganda of red culture should change the isolated island state of being closed, conservative and narcissistic, go out of Hainan and tell the story of Hainan's revolution well, so that more tourists can be familiar with the story of Hainan's red revolution.

Secondly, the red tourism in Hainan generally has the problem of insufficient protection of ruins. An important basis for developing red tourism is historical sites. China's traditional culture has nostalgic aesthetic taste, and there are a lot of nostalgic works in Tang poetry and Song poetry. Revolutionary historical sites make tourists feel that time and space are intertwined, enter the emotional mode of * * *, understand the beliefs and passions of revolutionaries in those years, and thus complete spiritual baptism and aesthetic edification. In areas where red tourism is booming, the protection and restoration of sites are successful. There are large areas of ruins in Jinggangshan and Yan 'an, which have been well restored. Red tourism in Hainan is facing severe challenges in the protection of relics, and there are very few relics in Hainan's revolutionary sites, which makes the development of red tourism fall into the predicament that a clever woman cannot cook without rice. The former site of Lingshui Soviet is well preserved, and the site of the first meeting of China Qiongya, the former residence of Feng Baiju and the former site of Yunlong adaptation have been well restored, but the protection of other revolutionary sites is not optimistic. Take Muruishan revolutionary base area, which occupies an important position in the history of Qiongya revolution and is called "Jinggang of Qiongdao", for example, there are almost no relics left here, because the conditions in the base area were very difficult at that time, and most buildings such as the Red Army Hospital and Qiongya Special Committee were thatched huts, which were destroyed by a fire when the enemy attacked the base area. Later, according to the identification of the surviving revolutionary old man, the location of the ruins was determined, but the restoration became a big problem. Although the thatched cottage is simple, it is not easy to repair. We can't repair the old ones as before. We have developed many modern facilities. Tourists are not satisfied with this design. What tourists need are real historical sites, not shanzhai substitutes.

Finally, Hainan's red tourism infrastructure is insufficient, and tourists have a low sense of tourism acquisition. The development of red tourism in Hainan is still in its own way, and there is no unified plan for the whole province, nor a complete and mature route with historical logic. Red tourist attractions are generally located in relatively remote places, and the infrastructure construction is generally imperfect. First of all, the traffic is inconvenient, there is no public transportation, and the road conditions are not optimistic. Secondly, there is a lack of relevant supporting facilities, and basic tourism facilities can't keep up. There are only two simple hotels around Muruishan Revolutionary Memorial Park for tourists to stay. Hainan's red tourism projects are single, mainly listening to explanations, relatively monotonous, and lack of experiential tourism projects. After the baptism of the information age, it is difficult for modern people to leave a deep impression on tourists simply by hearing information. It is necessary to use multimedia, sound, light and electricity to let tourists integrate scenes, and then understand the historical scenes at that time. In this regard, red tourism in Hainan is generally insufficient.

Third, the way out for red tourism in Hainan.

Behind red tourism is red culture, and all areas where red tourism is booming in China dig deep into red culture and highlight local characteristics. Therefore, the key to solve the dilemma of red tourism in Hainan is to tap the red culture in Hainan.

First of all, we should dig deep into Hainan's red culture and tell Hainan's revolutionary story well. The most classic expression of Hainan Revolution is Marshal Nie's inscription: The isolated island battle is arduous, and the red flag will not fall in 23 years. Hainan is isolated overseas and far from the central government for a long time. Under the unfavorable situation of narrow space and lack of materials, it has created a model for the island to persist in the revolution for a long time and win. The greatest significance of the Hainan Revolution lies in the fact that the local party organizations in Qiongya persisted in armed struggle for a long time. In the process of liberating Hainan, they successfully liberated Hainan Island and safeguarded the unity and territorial integrity of China. Qiongya Column played an important role in the process of liberating Hainan Island. Without the strong support of Qiongya column, the PLA will pay heavy casualties when crossing the sea and landing on the beach, and may even lead to the failure of the campaign. After the liberation of Hainan Island, the South China Sea, as the lifeline of China, returned to China. Therefore, from the perspective of maintaining China's territorial integrity, its importance is self-evident. Hainan Revolution should not be regarded as a tributary of China Revolution by some people, but should be studied in depth from the perspective of safeguarding national territorial sovereignty.

Secondly, it is necessary to strengthen the top-level design of red tourism and carry out high-starting development. We should make an in-depth investigation and general survey of the red tourism resources in Hainan Province, find out the family background, find out the characteristics, locate scientifically, and comprehensively explore the remains of various revolutionary sites with tourism development potential in Hainan Province. Pay attention to the planning, design, publicity and promotion of red tourist attractions in Hainan as a whole, and connect points into lines to form large-scale cluster benefits. Some qualified scenic spots, such as Murui Mountain in Ding 'an and Wanning Six Ridges Memorial Park, should be planned and constructed according to the national A-level tourist scenic spot standards, and standardized demonstration scenic spots should be built. To develop from a high starting point, we should change the single mode of taking tourists to the ruins to listen to explanations in the past, and the red culture should be presented to tourists in various forms. Take the Red Women Soldiers Memorial Park as an example. The tourists did not leave a deep impression after the visit, and could not achieve the purpose of in-depth tourism. If we can develop night projects and let tourists stay and watch a high-level ballet "The Red Female Soldier", we can not only let tourists stay and produce economic benefits, but also let them further feel the spirit of the red female soldier through art forms, so that economic benefits and social benefits complement each other.

Finally, the development of red tourism in Hainan should take the road of marketization to improve the sense of acquisition of tourists. Red tourism, the primary color is red, tourism is the essence, tourism should make people relax and get aesthetic enjoyment. Red tourism is not ideological preaching, and you can't teach people with a straight face. We should follow the essence of tourism, give full play to the power of the market, develop attractive tourism products, and let red tourism really produce benefits and expand its influence. The 19th National Congress of the Communist Party of China emphasized: "Make the market play a decisive role in resource allocation" [2]. With the support of the government, Hainan's red tourism should implement an enterprise operation mode, take red resources as the carrier, form an industrial chain of eating, living, traveling, shopping and entertainment, and promote the development of local economy [3]. The red tourism products developed by tourism companies should be organically integrated with other tourism, so that tourists can have three experiences in Hainan: red (revolution), green (ecology) and blue (ocean). Lingshuipo village is the hometown of Huang, the first county party secretary of Lingshui, and the birthplace of Lingshui revolution. Pocun attracts social funds and builds a red tourism theme park with revolutionary sites, rural customs and farmhouse music, which not only attracts foreign tourists, but also gives local tourists a good choice for weekend trips. It is a successful case of market-oriented development.

In the development of red tourism in Hainan, excavating the connotation of red culture is the key point, and it is necessary to strengthen the basic research of party history and strengthen the promotion and publicity of red culture; Market-oriented development is the direction, the government sets up a stage, enterprises sing operas, and market-oriented development makes tourists happy and influenced by red culture; Innovation, integration and development are the soul. Red tourism should complement other tourism, and the development of red tourism in Hainan can be truly "red".

from

Liangke