On the Relationship between Tourism Development and Folk Culture Protection

For the development and protection of cultural tourism resources, we put forward six measures: (1) to raise awareness, strengthen the guidance for the development of ethnic cultural tourism resources, and form a scientific and reasonable development mechanism. Ethnic cultural tourism is one of the main trends of modern tourism, and we should improve our understanding of the importance of developing ethnic cultural tourism resources. Because the development of ethnic cultural tourism resources involves many aspects and departments, it is necessary to strengthen the macro guidance and regulation of the government, form a scientific and reasonable development mechanism, realize the rational protection and scientific development of ethnic cultural tourism resources, and realize the organic unity of economic, social and environmental benefits.

(2) Strengthen the theoretical research of ethnic cultural tourism. The development and protection of ethnic cultural tourism resources need scientific theory, knowledge and effective means. Compared with the objective demand of developing and protecting national cultural tourism resources, theoretical research has just started and needs to be scientific and systematic. We should rely on experts and scholars from various disciplines, with the help of theoretical knowledge and research methods, fully re-understand national culture from the height of the times, dig deep into its connotation, and promote national cultural innovation.

(3) Highlight characteristics and make overall planning. Characteristics are the lifeline of the development of national cultural tourism resources. The development of ethnic cultural tourism resources is a gradual development process, which must be planned as a whole and implemented by stages. Give priority to the development of areas with outstanding tourism resources and relatively good infrastructure and reception facilities, ensure their priority development, and promote the development of ethnic tourism in the whole region.

(4) The tourist spots, lines and areas under development should be organically combined to form a three-dimensional development network. Select areas rich in ethnic cultural tourism resources, and establish ethnic folk tourist spots by relying on ethnic folk museums, natural ethnic villages or simulated villages; Focus on the development of these tourist areas (spots), implement interregional cooperation, promote interregional joint action, and open up ethnic and folk tourism routes; Relying on towns with distinctive national cultural characteristics, it will be developed into a series of national cultural tourist areas integrating natural scenery, national culture and history and culture. In the development, we should follow the principles of characteristics, protection, participation, culture and locality to prevent the westernization, China, vulgarization and urbanization of the original culture in tourist areas.

(5) Cultivate talents and improve the quality and taste of the development of national cultural tourism resources. To improve the quality and taste of the development of ethnic cultural tourism resources, we need talents in all aspects, especially in ethnology, folklore, anthropology, culturology, economics, planning and design. Therefore, we must strengthen the cultivation of talents. Special attention should be paid to enriching the pure and rich contents of ethnic and folk culture into all kinds of education and training.

(6) Vigorously publicize and establish the image of national cultural tourism. Renew the concept of tourism propaganda, and make propaganda as important as tourism resource development and tourism product design innovation. We should make use of various media and means, especially the mass media and computer networks, to increase the publicity of ethnic cultural tourism and establish the image of ethnic cultural tourism.