Where is the origin of Lu?

The history of this brand is a history of continuous pursuit of transcendence and innovation. Wonderful comes from constant pursuit and self-transcendence.

It is inextricably linked with the court.

Being attached to the court and trusted by the royal family seems to be the dependence of the origin of all high-end brands, and Louis Vuitton is no exception.

1852, Napoleon II ascended the throne. The expansion of French territory is gratifying. Queen Ni Jie, who has a wide range of interests, is keen on traveling in Europe, but the pleasure of traveling is greatly reduced because of some minor problems in the journey. Her gorgeous clothes can never be put in the suitcase, which makes Wu Nijie, the queen who loves to travel and is strict with the details of life, very angry.

Fortunately, a young baler has just appeared. His task is to properly bind the queen's exquisite clothes in the suitcase. His works look unremarkable, but his clothes kept flat during the trip proved that he was different and brought perfect enjoyment to the Queen every time she traveled. The young man soon gained the trust of Queen Ni Jie.

He is the young louis vuitton, a name that will make all French people proud in the years to come.

Starting with the trip.

Louis Vuitton has been paying more and more attention to the sufferings and joys of travelers because it has been serving the queen who loves to travel. He is happy for the fun of their trip, but he is also worried about their troubles during the trip. Sometimes, the biggest difficulty a traveler encounters is not the astringency of dialect or the discomfort of climate, but the troubles brought by travel equipment itself, such as suitcases that always wrinkle clothes, such as luggage that falls over and over again in train bumps. You can avoid words that you can't understand in dialect, and you can add a leather coat when it's cold. However, on trains, ships and other means of transportation, you must never sleep with your suitcase. Therefore, for a traveler, it seems inevitable to encounter the problems brought by the travel goods themselves during the trip.

The clever Louis Vuitton has experience in serving the court. He is more troubled by his friends' troubles.

So, in 1854, he founded the first leather goods store in Paris. He launched a brand-new design, which also marked the birth of an idea and a classic. Flat-cover suitcases may be nothing today, but in France 149 years ago, when people had to face suitcases falling off the shelves of ships and trains, the sensation caused by this invention was imaginable. The "Trianongrey" canvas of this suitcase has aroused people's envy. Travel suitcases, because of Louis Vuitton, are more considerate of the needs of every traveler and paint beautiful colors for the fashion world.

1860, Louis Vuitton established its first factory in Asnier, a suburb of Paris. In the production process, more attention is paid to solving the practical problems of travelers, while paying attention to aesthetics and fashion. With this concept, Jeanlouis Vuitton, an increasingly luxurious brand, follows the practical and convenient travel concept and continues to deepen on the road of fashion and specialization.

187 1 year, Louis Vuitton opened a new store on Scribe avenue; 1885, opened a new branch in central London. 1889, the hard suitcase was born to adapt to the bumps of long-distance travel and give travelers peace of mind and comfort. To this day, it has been the pride of Louis Vuitton.

Stay in the enterprise and be good at starting a business.

"It is difficult to start a business, but it is even more difficult to stay in business", which was verified by Louis Vuitton.

At the initial starting point, there can be a smooth climbing process. However, from the royal family, Louis Vuitton, which constantly surprises people, needs to stick to its original ideas and constantly break through itself.

George Vuitton, the heir of Louis Vuitton, did not disappoint his father.

1890, George Vuitton invented a special lock "5 tumbler", which can open all his Louis Vuitton suitcases with only one key. This is a clever invention, and travelers finally avoid the trouble of tying many keys on their pants.

When Louis Vuitton's fame expanded, imitators began to steal Louis Vuitton's success through illegal means. The invention of Dammeyer pattern is another contribution of George Vuitton to louis vuitton. 1896, he printed the famous LV trademark on Monogram canvas, which not only symbolically injected Louis Vuitton into people's ideas, but also made an attempt for Louis Vuitton to move towards the future with a clearer and brighter face.

Facts have proved that hard work will eventually pay off. The "Police Officer dAcad émie" award is a reward for George Vuitton and an honor for louis vuitton as a whole.

190 1 year, Louis Vuitton launched a lightweight and flexible steamer travel bag, which became the pioneer of handbags in later generations. 1909, the Vuitton family made a Kashmir travel blanket with silk and wool, which became the pioneer of scarves and quilts for later generations. A good brand always has infinite inspiration for the future, and a good brand always completes the process of classicalization in the years.

19 14, Louis Vuitton finally opened the world's largest travel leather goods store at 70 Champs Elysé es. This seven-story building is breathtaking.

On the basis of adhering to the original concept, Louis Vuitton also insists on continuous innovation, Keepall all handbags, subverting the previous concept of handbags, and the soft canvas makes people fondle it. Louis Vuitton's first perfume was also born in a surprise. "Heuresdabsence" is a romantic name, which represents a new exploration of Louis Vuitton.

Caston Vuitton, the third heir of Louis Vuitton, continued to carry forward the ideals of his ancestors. The creativity of the Louis Vuitton family enabled him to make new inventions for travelers. The light and soft Egyptian cotton canvas fabric is a brand-new exploration, and the launch of Monogram series continues to radiate new vitality from Jeanlouis Vuitton.

Of course, the development of a brand can not be limited to product innovation, and the business philosophy is particularly important in the 20th century. While the famous CEOs are still struggling on their great road in the future, the operators of Louis Vuitton are quietly exploring their own business methods under the classic products.

1984, Louis Vuitton was listed on the stock markets of Paris and new york. The following year, it became a holding company and transferred its travel goods and leather goods business to its subsidiary LouisVuittonMalletier.

Minimalist Philosophy of "Starting from scratch" —— Glowing with brand-new brilliance

What is the driving force for the endless development of a century-old brand? Perhaps you are just an admirer of Louis Vuitton, but you should appreciate and worship the spirit it represents-this is its personality and charm.

From 65438 to 0997, Louis Vuitton made a bold attempt. MarcJacobs' joining seems a bit bold. However, it turns out that the operators of Louis Vuitton have a unique vision and insight into the future. MarcJacobs is not only the artistic director of Louis Vuitton, but also the digger of Louis Vuitton's vitality. 1in March, 998, he put forward the minimalist philosophy of "starting from scratch", and made a bold attempt for Louis Vuitton, who had never produced clothes. His new MonogramVernis series is very popular. EpiNoir series has also injected new vitality into Epi series.

1At the end of 999, the Louis Vuitton Cup series went on the market, and the Louis Vuitton Cup, which is closely related to sports, broadened the thinking. The enthusiasm and vitality in sports infected Louis Vuitton, a century-old brand, and enhanced its driving force.

200 1, the first jewelry series went on the market, causing Louis Vuitton fans to scream. In the pursuit, Louis Vuitton made persistent efforts to launch the long-awaited first watch series Tambour, which set a new milestone for the brand.

Today, Louis Vuitton continues to explore. The cooperation with pop artist Ry? Murakami in 2003 was the most unforgettable thing in this spring and summer. We look at this time-honored brand 149 and constantly try new things. At the same time, we are loyal to ourselves and rejuvenate.

If you have been working hard, have you stuck to your original ideal? If you are in a fixed lifestyle, have you ever thought about stimulating innovation? The development of a brand is also a touching growth history.

Louis Vuitton, from the past to the future, insists on self and creativity.