Traditional Culture Encyclopedia - Tourist attractions - "Tourist Satisfaction Questionnaire in Tourist Attractions" is the main type of market survey?

"Tourist Satisfaction Questionnaire in Tourist Attractions" is the main type of market survey?

Belong to. "Tourist Satisfaction Questionnaire in Tourist Attractions" belongs to the main type of market survey, and customer satisfaction is a psychological evaluation formed by comparing customers' expectations before purchase with their actual experience after purchase. If the customer feels that the actual performance of the product or service is higher than his expectation after purchasing, the customer will feel more satisfied, and vice versa. However, satisfaction will affect customers' future purchase behavior and decision-making, and then affect the formulation of customer-oriented enterprise competitive strategy.