The outline of the 13th Five-Year Plan was released. What do you think of tourism? how to do

Recently, the Outline of the Thirteenth Five-Year Plan for National Economic and Social Development of the People's Republic of China (hereinafter referred to as the Outline) was published in full. There are more than 10 direct references to the development of tourism in the Outline, which has aroused widespread concern once it was released. What opportunities does the publication of the Outline mean for the future development of tourism? How should tourism meet the arrival of "mass tourism era"? People from all walks of life have had a heated discussion about this.

Tourism consumption: guiding consumption abroad to return.

According to the data of the National Tourism Administration, in 20 15 years, the number of China citizens traveling abroad reached1200,000, and the tourism expenditure was104.5 billion US dollars, increasing by 12.0% and 16.7% respectively. Under the background of the general depression of the world economy, "China tourists" are becoming more and more influential in the world. However, news of China tourists shopping around the world is not uncommon, so they are also dubbed as "mobile wallets". Under the background of the new economic normal, how should China seize its wallet and let consumption return?

The "Outline" issued this time mentioned: adapting to the accelerated upgrading of consumption, releasing consumption potential by improving the consumption environment, better meeting and creating consumer demand by improving supply and innovation, and constantly enhancing the basic role of consumption in stimulating the economy. Actively guide consumption abroad to return. Relying on important tourist destination cities, optimize the layout of duty-free shops and cultivate and develop international consumption centers.

When talking about how to attract consumption abroad back to China, government officials in Gansu and Hainan suggested adding duty-free shops. Zhou Qiang, director of the Development and Reform Commission of Gansu Province, said that during the Twelfth Five-Year Plan period, Gansu received 520 million tourists and the comprehensive tourism income reached 3185 million yuan.

The ratio of the number of tourists and tourism income has quadrupled from 20 10, and the growth rate has been among the top five in China for five consecutive years. "At present, Dunhuang has become a tourist city. With the opening of international ports, international tourists have increased greatly and tourism consumption has been increasing. It is recommended to set up a duty-free shop for tourist goods at Dunhuang International Port. "

Zong, chairman and general manager of Hangzhou Wahaha Group Co., Ltd., suggested that enterprises in China duty-free industries can be authorized to buy goods from abroad at low prices, so as to increase the convenience for domestic consumers to buy duty-free foreign goods at home, so as to improve the tax-free policy for outbound tourism and promote the inflow of consumption abroad.

Gao Hucheng, Minister of Commerce, made it clear during the National People's Congress this year that this year China will take measures such as increasing duty-free shops and reducing import tariffs on some consumer goods. "The relevant regulations for increasing duty-free shops this year will definitely be introduced, and some products will also study tax reduction and launch at the right time."

Tourism supply side: expanding the supply of ecological products

In 20 15, domestic tourism in China exceeded 4 billion person-times, 2.98 times per capita, and tourism revenue exceeded 4 trillion yuan. The era of mass tourism has quietly arrived, and tourism has increasingly become a normal way of life for ordinary people. But at this stage, there is still the problem of "incompatibility" in tourism products.

In view of the supply-side reform of tourism, the outline mentions: vigorously develop tourism, implement tourism quality improvement and efficiency improvement projects, accelerate the construction of Hainan international tourism island, and support the development of eco-tourism, cultural tourism, leisure tourism and mountain tourism.

The Outline also points out that we should enrich ecological products, optimize the spatial allocation of ecological services and improve the supply capacity of ecological public services. Strengthen the protection of scenic spots, forest parks, wetland parks and desert park, strengthen the construction of infrastructure such as forest roads, and moderately develop public leisure, tourism and ecological health services and products. Accelerate the construction of urban and rural ecological infrastructure such as urban and rural greenways and country parks, develop forest cities and build forest towns. Create a boutique route of ecological experience and expand a green and pleasant ecological space.

In response to the construction of Hainan International Tourism Island, Luo Baoming, secretary of the Hainan Provincial Party Committee, said in response to a reporter's question during the National People's Congress this year that governance, management and development are equally important in the construction of Hainan International Tourism Island.

"Tourism products are not rich, the integrity and standardization of tourism services are not enough, and the phenomenon of bullying and slaughtering customers still exists, which is extremely disproportionate to the needs of tourists in the new era of mass tourism." Luo Baoming said that it is hard to get a ticket for high-speed rail and plane, and the Spring Festival is coming soon. Although cruise tourism is in the ascendant, it still can't meet the needs of the public. These are the shortcomings of Hainan tourism. "Hainan will strive to reform the supply side and better build a holiday paradise for tourists from all directions."

"Hainan will also provide tourists with more mid-to high-end products through global tourism pilots." Liu Cigui, governor of Hainan Province, said that the unique ecological environment and rich tropical resources are the biggest resource advantages of Hainan tourism. He said that Hainan will also build 100 characteristic industrial towns and 1000 beautiful countryside as important carriers to develop global tourism, attract tourists from several big cities to the vast countryside, and create a holiday paradise for tourists from all directions in various ways.

"Tourism resources is actually a very broad concept. Many resources can be tourism resources, such as scenic spots, rivers, trees, buildings, etc. " Wang Heshan, vice chairman of the government of Ningxia Hui Autonomous Region, said that during the 13th Five-Year Plan period, Ningxia will make every effort to build a regional tourism demonstration zone. "The National Tourism Administration put forward the concept of global tourism, which is not only a conceptual problem of developing tourism, but also a new tourism development strategy at the national level. Global tourism can link agriculture, industry, culture and other industries like tourism+,so that industries can cooperate closely. "

Belt and Road: Improving Tourism Facilitation

The "Outline" pointed out that the "Belt and Road" international summit forum should be well run and the role of the Silk Road (Dunhuang) international cultural Expo should be brought into play. Extensive cooperation in education, science and technology, culture, sports, tourism, environmental protection, health, Chinese medicine and other fields. We will build a mechanism for people-to-people cultural exchanges, hold cultural years, art festivals, film festivals, expositions and other activities, encourage rich and diverse folk cultural exchanges, and give full play to the positive role of Mazu culture and other folk cultures. Jointly develop characteristic tourism products to improve the convenience of tourism.

The Central Committee of Jiu San Society believes that tourism can effectively promote cooperation and exchanges between China and countries and regions along the Belt and Road, which not only has the function of earning foreign exchange through non-trade, but also is not restricted by regional trade protection.

In order to build the "One Belt, One Road" boutique tourism belt in China, the Central Committee of Jiu San Society proposed in the proposal of this year's two sessions of the National People's Congress to set up a tourism coordination management organization and speed up the formulation of the overall plan. Starting from the overall and long-term interests, we should rationally connect the "Belt and Road" boutique tourism belt planning with the "Belt and Road" related special planning, and clarify the tourism positioning of all places along the "Belt and Road".

How to transform tourism resources along the route into characteristic advantages? The Central Committee of Jiu San Society suggested that tourism resources should be developed from a high starting point. On the one hand, it conducts a general survey of tourism resources along the route and grasps the distribution characteristics and development value of high-grade tourism resources. On the other hand, undeveloped tourism resources, especially high-grade tourism resources, should be developed in accordance with international tourism standards and strive to become world-class tourism products.

Zhou Yijue, mayor of Baise, Guangxi, said that people used to define Baise as "old, young, borderless, mountainous and poor". In fact, every word of Baise has a big article to do. So, how to do this article well in combination with the actual situation of Baise? Not long ago, Baise put forward the goal of building "three centers, two districts and one city", of which "one city" is the gateway city. Therefore, Baise must establish a "gateway strategy" and build a "gateway city" by developing a "gateway economy". "Baise will actively connect with the" Belt and Road "strategy, increase tourism cooperation with border countries, and make Baise a key demonstration area for border tourism cooperation."

Red Tourism: Supporting the Development and Construction of Old Revolutionary Areas

The "Outline" points out that supporting policies for the revitalization and development of old revolutionary areas should be improved, major poverty-stricken old revolutionary areas such as Jiangxi, Fujian and Guangdong, Shaanxi-Gansu-Ningxia, Dabie Mountain, Zuoyou River and Sichuan-Shaanxi should be vigorously promoted, and underdeveloped old revolutionary areas such as Yimeng, Hunan-Hubei-Jiangxi, Taihang and Hailufeng should be actively supported to accelerate their development. Accelerate the construction of infrastructure such as transportation, water conservancy, energy and communication, greatly improve the level of basic public services, and intensify ecological construction and protection. Focus on cultivating advantageous industries that can increase people's income, such as characteristic agriculture and forestry, vigorously develop red tourism, and actively and orderly promote the development of energy resources. Accelerate the transfer of labor in the old revolutionary base areas.

Zhu Xiaojin, vice chairman of Jiangsu Provincial Political Consultative Conference, said that at present, there are still some problems in the development of red tourism in China: the development and utilization of red tourism resources are insufficient, and tourism products are single; The inefficiency and social popularity of the brand do not match its historical position; The scenic spots are scattered, the overall correlation is low, and the demonstration effect of scenic spot scale is not strong; Infrastructure construction lags behind. "It is necessary to strengthen resource integration and enhance market competitiveness; Strengthen investment in red tourism infrastructure; Optimize tourism products, enhance brand operation and management capabilities, and improve the industrial chain; At the same time, increase publicity to attract more people to participate in red tourism. "

"Tourism Plus": Increase the integration and development of innovative industries

The "Outline" points out that emerging industries such as online audio-visual, mobile multimedia, digital publishing, animation and games will be rapidly developed, and traditional industries such as publishing, film and television production and arts and crafts will be promoted to transform and upgrade. Promote the innovation of cultural formats, vigorously develop creative cultural industries, and promote the integration and development of culture and technology, information, tourism, sports, finance and other industries.

Li Jinzao, director of the National Tourism Administration, said at the "20 16 National Tourism Work Conference" in June of this year that the traditional scenic spot tourism mode characterized by grasping scenic spots can no longer meet the needs of the development of modern big tourism. The reality requires us to change from the scenic spot tourism model for more than 30 years to the global tourism model and reposition the strategy of tourism development.

Li Jinzao believes that the transformation from scenic tourism mode to global tourism mode should be realized in many ways, including the transformation from closed tourism self-circulation to open "tourism+"integrated development mode. It is necessary to increase the integration of tourism with agriculture, forestry, commerce, finance, culture, sports, medicine and other industries to form a comprehensive new production capacity.

Li Jinzao said that this year, "Tourism Plus" will be promoted, national tourism demonstration bases and demonstration cities will be built, and national green tourism demonstration bases, national blue tourism demonstration bases, national humanistic tourism demonstration bases, national recreational tourism demonstration bases, national tourism and leisure demonstration cities, national honest tourism demonstration cities, national wetland tourism demonstration zones and tourism and leisure demonstration villages will be launched.

? Related information: Analysis Report on the Market Prospect and Development Plan of China Tourism in the 13th Five-Year Plan by Prospective Industry Research Institute.