2022 Shanghai Tourism Festival

The annual theme of 2022 Shanghai Tourism Festival is "the most Shanghai, Suzhou River", focusing on the trial of Suzhou River channel. Through 12-hour all-media live broadcast, comprehensively and systematically introduce the new look and scene of Suzhou River to the public.

The main arrangements include the "Leyou Yungou 9 17" tourism consumption season, the "Top Ten Huimin Tour" theme series, and the release of the "Shanghai Best" index.

At present, the biggest characteristics of Shanghai tourism are urbanization, integration, internationalization, beautiful scenery and better life. The buildings can be read, the blocks can be strolled, the waterfront can be relaxed, and the countryside can be relaxed, giving the city more "small and beautiful" new performing arts space, new cultural landscape and good places for leisure.

This year's Shanghai Tourism Festival vigorously promotes the tourism mode of "micro-tour, deep tour and slow life", and accelerates the transformation of Shanghai from a tourist source to a high-quality tourist destination, so that foreigners can see China, China people can see Shanghai, and Shanghainese can see homesickness.

Shanghai Tourism Festival was first held in 1990 as Huangpu Tourism Festival, and was renamed Shanghai Tourism Festival in 1996. This film festival is jointly sponsored by Shanghai Tourism Commission, Shanghai Economic Commission and Shanghai Wenguang Film and Television Bureau.

Changes in tourism consumption:

1. The tourist destination has changed from global tourism to local tourism and Zhou Bianyou.

2. It is the change of tourism mode from group tour to family tour and customized tour.

3. Tourism preference changes from traditional sightseeing tour to leisure tour and in-depth tour.