What does the live broadcast operation do?

Live operation performs the following operations:

1, anchor management: the target is our own anchor /MCN resources, and more is collaborative work, including anchor open source (even training), live broadcast scheme communication, scheduling, live broadcast process monitoring, anchor performance management and anchor incentive management. Vernacular: Find a cost-effective anchor, let the anchor achieve the performance goal legally, and find ways to improve the anchor's business ability and work enthusiasm.

2. Content operation: mainly planning and copywriting, including live broadcast direction planning (product selection/theme/brand), gameplay planning, script planning, anchor manuscript review, etc. Vernacular: Ensure that the attraction of each live broadcast/each live broadcast room is constantly improved under the premise of legal compliance, and achieve business indicators, which can be active, traffic or drainage.

3. User operation: The target is everyone who comes to the live broadcast room, and they have more cooperation with the anchor, including field control, voice control, water army, off-site contact and so on. Vernacular: Think of the most efficient way, play with users' minds, take the audience away, and achieve business goals.

4. Product operation: products include tools used in live broadcast and products sold. Here, the operation is more about exercising the right of suggestion, pushing the product manager/technology to optimize products and improve business efficiency &; User experience.

5. Data operation: mainly data monitoring and analysis, indicator setting, indicator disassembly, report writing and empowerment optimization. This is the basic skill of every operation.

Job responsibilities:

1. Pay attention to the trends and trends of the live broadcast industry, conduct regular live broadcast competitive product analysis, clearly grasp the advantages and resources of the company, and be able to match the development needs of the company's platform.

2. Responsible for monitoring, summarizing, sorting and analyzing live broadcast data, providing feedback reports and optimization suggestions, and continuously improving relevant data indicators.

3. Be able to coordinate the process operation of the live broadcast room and ensure the better presentation of the live broadcast effect.

4. Responsible for the creative production of pre-heated materials in the early stage of live broadcast, and put forward constructive opinions and optimization suggestions on the content.