How to treat the main topics of future tourism consumer behavior research

The main topics of future research on tourism consumer behavior will be digitalization, cultural differences and sustainable consumption.

According to Tencent &; According to the report of Tongcheng Research Institute 1 and the research of Beijing Foreign Studies University, the main topics of tourism consumer behavior research in the future will be digitalization, cultural differences and sustainable consumption. Digitalization will affect tourists' secondary consumption ability, cultural differences will affect consumers' travel choices, and sustainable consumption will become an important trend of tourism. In addition, McKinsey report 3 also points out that scenic spots can enhance tourists' secondary consumption ability on the basis of digitalization, and promote sustainable value creation through digital access before tour, diversified service and product supply during tour, derived content after tour and peripheral consumption.