Traditional Culture Encyclopedia - Tourist attractions - Market demand of graduation tourism

Market demand of graduation tourism

With the rapid development of China's economy and the continuous expansion of the scale of higher education, college students are gradually becoming a huge consumer group in the tourism market, and their huge business opportunities have attracted more and more attention from the tourism industry. Judging from the latest selection results of "Xuecheng Tourism Network 20 10 Chinese College Students Tourism Festival", the scale of college students' tourism is constantly expanding, and the demand for personalized tourism is increasing. At the same time, college students have higher requirements in cost performance, fashion and convenient transportation. Tourism industry experts pointed out that college students are a huge emerging tourism group in China, with about 26 million college students in China. Moreover, students have enough time to travel in normal holidays and every winter and summer vacation, and the tourism market for college students has great potential. The survey shows that the scale of college students' tourism market has exceeded 65.438+000 billion yuan/year, and 765.438+0.6% of college students have a strong desire to travel, and they spend the most time freely in their spare time, so tourism has become one of their favorite leisure ways.

As the most important group tour in colleges and universities, graduation tourism has been paid more and more attention. For the graduating students, the farewell ceremony before graduation is extremely important. Graduation ceremony, graduation dinner and graduation trip are the trilogy of graduation farewell ceremony. It is the saddest and most popular graduation scenery to commemorate the university friendship with the relaxation pressure and many photos in use some time ago, and to make a difference with the unforgettable last happy time in the journey.

However, there are many reasons why it is difficult to organize tourism in junior and senior classes, mainly from the pressure of finding a job, the busyness of writing papers and graduation design, the lack of internship time, the lack of suitable tourist routes and the lack of reliable travel agencies specializing in organizing college students' tourism. So the potential market demand has not been well developed.