Brief introduction of Yangzhou TV station

Yangzhou TV Station is a first-class powerful media with strong strength, complete equipment, advanced technology and orderly operation among national city TV stations. At present, there are three news channels, namely news comprehensive channel, city channel and life channel, and Phoenix shopping channel. The news channel and the city channel adopt wireless transmission and high-tech fiber-optic wired network synchronous transmission, covering three districts, four counties and cities in Yangzhou and surrounding areas in an all-round way, with an audience of more than100000. On June 438+1October 65,438+0, the news comprehensive channel HD channel was officially launched. The film, TV and information channels of Yangzhou TV Station cover the whole city of Yangzhou through the cable optical fiber cable network, with more than 1.5 million viewers. Yangzhou TV news comprehensive channel and city channel produce their own programs every day, reaching 150 minutes. Self-run programs have good quality, obvious local characteristics and high ratings, which have a great influence on the audience in Yangzhou and other regions.

2065438+September 8, 2005, Yangzhou Radio and Television, Radio and New Media were completely revised, and the new visual identification system of Yangzhou Radio and Television Media Group will be officially launched. The new logo embodies the spirit of inclusive and open modern media, which is consistent with the urban spirit of Yangzhou. It fully contains Yangzhou characteristic elements such as Qionghua and Liu Ye, and the light and shadow effect is fashionable, which is the perfect combination of ancient culture and modern civilization.

The specific meaning of the new logo is as follows:

First of all, it embodies the spirit of a modern media: tolerance and openness. This is consistent with the urban spirit of Yangzhou.

Second, it embodies the characteristics of contemporary cloud media and converged media: mobility, interconnection, multi-level, aggregation, cloud first, data first and mobile first.

Third, it embodies the richness of cultural industries.

Fourth, it embodies an upward force.

At the same time, it is a symbol of Yangzhou water and Yangzhou month; It is a combination of Yangzhou Qionghua and willow leaves; It is a combination of ancient culture and modern civilization.