What do you study in hotel operation and management?

Hotel operation and management is a major in hotel management.

1. What is hotel operation and management?

Hotel operation and management refers to the activities of planning, organizing, coordinating and controlling hotels, guesthouses, guesthouses and other accommodation service industries. It covers all operations and management processes of the hotel industry, from hotel planning and design, preparation of equipment and facilities, to hotel opening operations, marketing, human resources management, financial management and other aspects.

2. The importance of hotel operation and management

Hotel operation and management are crucial to the success of the hotel industry. It can ensure the normal operation of the hotel, improve service quality, and increase competitiveness. It can also effectively improve the hotel's economic benefits and profitability. Hotel operations and management can help hotels organize resources effectively, allocate personnel reasonably, improve customer satisfaction, and establish a good corporate image.

3. Hotel operation and management include the following aspects:

Hotel planning and design: considering the location, scale, layout and other factors of the hotel, carry out reasonable planning and design to Ensure the smooth operation of the hotel. Hotel Facilities and Decoration: Responsible for the purchase, maintenance and updating of hotel facilities to ensure the perfection and good use of the facilities.

Hotel marketing and market planning: Carry out market research and formulate marketing plans to improve the hotel’s visibility and competitiveness and attract more customers. Hotel human resources management: Recruiting, training, assessing and motivating employees, managing employee welfare and career development to ensure the hotel's human resource advantages.

Hotel financial management: Conduct budget preparation, cost accounting and financial analysis to ensure the hotel's economic benefits and financial stability. Hotel service quality management: Establish a customer service system to provide high-quality guest rooms, catering and other services to meet customer needs and improve customer satisfaction.

4. Career development in hotel operations and management

Graduates from the hotel operation and management major can engage in management, operations, marketing, human resources, etc. in hotels, tourism companies, conference centers, etc. Resource management and other related work. As the hotel industry develops, the demand for professionals is also increasing. Graduates can start from grassroots positions and gradually be promoted to hotel general manager, business supervisor and other positions, or even start their own hotels and conduct operation and management.