Which cross-border e-commerce platform is suitable for beginners to get started?

How should a novice choose a platform when choosing the Japanese market? There are many platforms in the Japanese market, including Rakuten, Yahoo, Amazon, Starday, Mericari and other platforms. The editor below will describe the characteristics of each platform respectively.

Rakuten Japan: Rakuten Japan is owned by Rakuten Co., Ltd. It has a wide variety of products on the platform and has a group of loyal customers. Rakuten also operates many websites with different business processes. In addition, the Rakuten platform uses languages ??from various countries, supports Chinese simplified and traditional Chinese, and supports Chinese merchants to directly use RMB for transactions. Various measures such as these are extremely suitable for Chinese merchants. Currently, Rakuten is already the largest cross-border e-commerce company in Japan. The leader of the platform.

Amazon Japan: Amazon Japan is a branch of Amazon in Japan. Its main business is cross-border trade. The Amazon platform has many warehousing centers and customer service centers. In the Japanese market, it is extremely popular for cross-border merchants from all over the world. It is beneficial, and Amazon has always had advantages in customer service, merchandise, and logistics. It is also very popular in Japan and is suitable for medium-sized enterprise merchants to try to develop.

Yahoo Japan: According to a survey, Yahoo Japan is even more frequently used in Japan than Rakuten. The Yahoo platform has a complete range of daily necessities, and a variety of cosmeceuticals with suitable prices and quality are also sold on the platform. Products, and Yahoo has also opened Alipay payment, which is much more convenient for Chinese merchants. The only drawback is that Yahoo does not currently support cross-border direct mail and requires transshipment of goods. Merchants who want to enter must consider whether they have transshipment qualifications.

Starday: Starday Japan’s cross-border e-commerce service platform relies on the global supply chain system and is committed to providing Japanese consumers with a high-quality shopping experience while opening up a new channel for entrepreneurs. According to the blueprint of the Starday platform, Japan will have Starday offline experience stores all over the country in the future. At present, Starday has attracted a large number of merchants and consumers in Japan by relying on its own brand, logistics, after-sales, language, transaction methods and other advantages. The platform has developed very rapidly. In just a few years, it has become the top cross-border e-commerce sales list in Japan. Top ten. According to data analysis, Starday will occupy more market share in Japan in the future. It is not impossible to even surpass Rakuten in dominating the Japanese cross-border e-commerce market.

Japan’s Mericari: Mericari is a well-known second-hand goods trading platform in Japan. Data shows that Mericari ships tens of thousands of products every day, indicating that Japanese consumers do not reject second-hand goods, and the quality of second-hand goods sold on the platform is not bad. Consumers who use Mericari are mainly young Japanese women, mostly white-collar workers. Moreover, the platform has high-quality logistics and after-sales services, which is enough to be called the ceiling of Japan's second-hand market.