What is a travel advertisement? What is the function of tourism advertisements?

Tourism advertising refers to the tourism department or tourism enterprise through a certain form of media, so how much do you know about tourism advertising? The following is what I have compiled about travel advertisements. I hope you like it!

Brief introduction of tourism advertisement

Tourism advertisers mainly refer to paid, organized, comprehensive, persuasive and impersonal information dissemination activities related to tourism products, tourism services and tourism information funded by tourism enterprises through various media, which belong to narrow sense advertising.

Tourism advertisement refers to a kind of publicity activity that tourism departments or tourism enterprises openly and widely introduce tourism products to tourists and publicize tourism brands through certain forms of media. It can widely publicize and promote tourism products, effectively promote the sales of tourism products, and thus help tourism enterprises obtain economic benefits and brand value.

Production method of tourism advertisement

Tourism advertising requires advertisers to master the characteristics and methods of advertising, closely combine the characteristics and characteristics of tourism products, and effectively promote tourism products through tangible visual effects or persuasive publicity channels to cater to tourists' consumption behavior and psychology. While visually expressing tourism products, how to highlight the value of intangible services hidden in tourism products, how to show the cultural origin and image connotation in tourism products, and how to stimulate the tourism needs of the audience and finally urge them to take action should be the key issues for tourism advertisers.

The purpose of tourism advertisement

The purpose of tourism advertising is to widely publicize and promote tourism products through various media means, effectively promote the sales of tourism products, and thus help tourism enterprises obtain economic benefits. Tourism advertising requires advertisers to master the characteristics and methods of advertising, closely combine the characteristics and characteristics of tourism products, and effectively promote tourism products through tangible visual effects or persuasive publicity channels to cater to tourists' consumption behavior and psychology.

Characteristics of tourism advertisements

As a classified advertisement, tourism advertisement has all the characteristics of general commercial advertisements, such as compensation, timeliness, purpose, directionality, various forms and extensive content. In addition, due to the characteristics of tourism products in production, sales, promotion and consumption, tourism advertisements also have other characteristics different from general commercial advertisements, mainly as follows:

1. The high involvement of tourism products requires the high interactivity of advertising communication.

2. The comprehensiveness of tourism products determines the high three-dimensional advertising information.

3. The unity of time and space in the production and marketing of tourism products determines the diversification of advertising forms.

4. The essence of tourism consumption determines the distinctive personalization of advertising information.

5. The difference of tourism experience determines the richness and diversity of advertising appeals.

Functions of tourism advertisements

Tourism advertisement is an important means to promote the sales of tourism products invested and released by tourism enterprises. Its functions are:

(A) the dissemination of tourism information to attract tourists.

The diversity of advertising media and the high efficiency of information dissemination in modern society provide convenience and speed for tourists to obtain advertising information. Not only tourists choose diversification and benefit from it, but also tourism enterprises benefit from it, which promotes the development of tourism.

(2) Promote market development and improve sales performance.

Advertising builds a bridge between producers and consumers. Tourism enterprises have improved their popularity and shaped their corporate image through advertising, which is conducive to opening up markets and increasing the sales of tourism commodities.

(3) spread social culture and enrich cultural life.

The basic connotation of tourism commodities is tourism resources. Therefore, tourism advertisements show the history, nationality and artistry of tourism resources by promoting tourism commodities, so as to achieve the purpose of promoting commodities. In this process, tourism advertisements have played a role in spreading culture and improving aesthetic taste.