Reflections on the development of state-owned travel agencies

Reflections on the development of state-owned travel agencies

In contemporary society, new forms of tourism consumption are constantly emerging, which provides great convenience for tourists to travel. The following is my collection of thinking papers on the development of state-owned travel agencies. Welcome to read the reference.

Abstract: In recent years, tourism has developed rapidly, and various types of travel agencies have emerged one after another. State-owned travel agencies are facing severe development challenges. In order to get further development, state-owned travel agencies must be reformed. This paper first analyzes the new situation faced by the development of state-owned travel agencies, and then puts forward measures to accelerate the transformation and upgrading of state-owned travel agencies under the new situation.

Keywords:: the development of state-owned travel agencies under the new situation

Since the 20th century, China's economy has developed rapidly and people's living standards have been greatly improved. People's quality of life has also been greatly improved, and many people have begun to pursue a more relaxed lifestyle. Tourism has become the best way for people to relax during holidays. The increase in the number of tourists has greatly promoted the development of tourism in China. In recent years, the number of various travel agencies has been increasing, which makes the development of state-owned travel agencies face great challenges.

1. The new situation facing the development of state-owned travel agencies at present.

1. 1 The travel agency industry is highly competitive. Since the reform and opening up, China's tourism industry has developed rapidly, and the number of travel agencies has also increased. According to statistics, so far, there are more than 20,000 travel agencies in China. The increase in the number of travel agencies provides more choices for tourists. This is a great challenge for the old state-owned travel agencies in China: many tourists choose these travel agencies because the travel plans and routes launched by other private travel agencies and individual travel agencies are more reasonable and the travel expenses are relatively low. The number of customers of state-owned travel agencies has greatly decreased.

1.2 The demand of the tourism market has changed. With the continuous development of economy, people's living standards have been greatly improved. People are more mobile, and the pursuit of quality of life is getting higher and higher. People's travel motivation has greatly changed the demand of the tourism market. Generally speaking, ordinary working-class people will choose short-distance travel in the province or at home; Higher income? White collar? Will choose foreign holiday travel, etc. Due to the different consumption levels and tourism purposes of tourists, their demand for tourism is also very different. Some parents often choose to go to some civilized ancient cities in order to enrich their children's knowledge? Popular science education? Travel; Single young people tend to choose grasslands and deserts; Old people prefer to go to some quiet places. In our country, more and more citizens have taken tourism as a part of their daily life. The number of corporate group tours has been greatly reduced, and the number of people who choose individual tours and family tours is increasing, which is a great challenge to the state-owned travel agencies that have always been focusing on corporate group travel customers.

1.3 the emergence of new forms of tourism consumption. In contemporary society, new forms of tourism consumption are constantly emerging, which provides great convenience for tourists to travel. In order to meet the diversified tourism consumption needs of tourists, many travel agencies have reformed their own tourism consumption forms and kept pace with the times. New forms of tourism consumption, such as timesharing and booking travel, emerge one after another.

Timesharing means that hotels or resorts divide the right to use the services they provide into several small time periods and then sell them to tourists in different time periods. Visitors will enjoy free treatment if they purchase the right to use the hotel or resort services for a certain period of time at one time, and then spend during the purchase period. The so-called booking travel means that individuals plan their travel time and place a period of time in advance before formal travel, and choose the most suitable reality to register with travel agencies. In this way, tourists can realize their travel plans at more favorable prices. Generally speaking, the earlier you book a travel agency, the higher the discount. This tourism consumption pattern provides a tourism plan for most people. The emergence of these new consumption forms has promoted the rapid development of tourism in China.

2. Measures to accelerate the transformation and upgrading of state-owned travel agencies under the new situation.

2. 1 Expand the scale of state-owned travel agencies and improve their operational strength. In order to meet the fierce industry challenges, state-owned travel agencies must expand their scale and fundamentally improve their operational strength. State-owned travel agencies can build a complete industrial chain development model and provide a strong financial foundation for the expansion, transformation and upgrading of travel agencies. The travel agency industry is different from other industries, with less working capital and lower gross profit margin, but the rate of return is relatively high. Therefore, state-owned travel agencies can use the funds raised in the development of travel agencies to invest in other fields, such as real estate and other high-tech industries. In this way, state-owned travel agencies can obtain higher economic benefits, and their solid material and financial foundation can lay a solid foundation for the further development of travel agencies. Therefore, state-owned travel agencies must devote themselves to establishing a complete industrial chain development model, enhancing their economic strength and taking the road of listing in due course.

2.2 Improve the service quality of state-owned travel agencies and provide one-stop services. The travel agency industry is essentially a service industry, and the products it provides to tourists are services. The purpose of tourists' travel is to relax and enjoy the beautiful scenery. If the travel agency service is good and the customer satisfaction is high, it will definitely choose this travel agency in the next trip. To ensure the safety of this unit? Repeat customers? State-owned travel agencies must improve their service quality. Seeking benefits by quality is one of the important means for the transformation and upgrading of state-owned travel agencies. In addition, while doing their job well, state-owned travel agencies should pay attention to expanding their business scope and providing tourists with? A dragon? Service. State-owned travel agencies must think what tourists think, be anxious about what tourists are anxious about, and constantly improve their service quality to meet customers' needs. This requires the managers of state-owned travel agencies to establish a correct service concept, and at the same time, state-owned travel agencies can implement a performance appraisal system for employees, so that the service quality of employees can be linked to their own wages and the enthusiasm of employees can be improved.

2.3 Innovation of state-owned travel agencies to meet the needs of tourists. In the past, a large part of the business of state-owned travel agencies was aimed at group tourists. However, with the development of society, the number of group tourists is decreasing, so the department that used to do unit or group tourism must adjust and upgrade its business and innovate its own business model. State-owned travel agencies can offer various preferential or discounted group travel activities. For example, state-owned travel agencies can launch? Multi-person tour, part free? Our tourism industry will attract more customers. In order to cope with the fierce market competition, state-owned travel agencies must make feasible travel plans according to the needs of tourists.

2.4 Increase the publicity of state-owned travel agencies and actively expand their business. With the development of social economy, various information technologies such as the Internet have been further developed. The emergence of these technologies makes information flow in a wider range and improves the enjoyment of information. In order to expand their business, state-owned travel agencies must increase their publicity efforts to let more tourists know about their business, and then tourists can choose their own services. State-owned travel agencies must make full use of these convenient means to do a good job in business promotion of their own units.

2.5 Strengthen the construction of corporate culture and improve corporate cohesion. First of all, state-owned travel agencies must strengthen the cultural construction of their own enterprises, change employees' consciousness through various education and training, improve their cohesion and sense of belonging, and make employees more active and responsible for their work. Secondly, employees' wages must be raised to be no lower than or higher than the industry average. At the same time, it is necessary to provide employees with corresponding benefits and enhance their feelings for the enterprise, so as to better contribute to the development of the enterprise.

3. Summary

In recent years, tourism has developed rapidly, making great contributions to China's economic development and becoming an important growth point of China's national economic development. However, with the changes of market environment and development situation in China, the development of state-owned travel agencies is facing great challenges. In order to find a new development direction, state-owned travel agencies must make changes; Expand the scale of enterprises and improve economic strength through various means; Improve the service quality of state-owned travel agencies; Innovate the tourism mode of state-owned travel agencies to meet the diversified tourism needs of tourists; Increase publicity and improve your market influence. Only in this way can state-owned travel agencies achieve new development.

References:

[1] Mou Xiaoyi. Research on the participatory teaching method of travel agency management course [J]. China Science and Education Innovation Guide.2011(05)

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