In the afternoon, tourism stocks were all red, and the popularity of tourism search rose by more than 900% in 2023.

On the morning of February 7, 65438, the New Year's Day holiday in 2023 was officially announced. The holiday time this year is from February 30th to1October 2nd for three days * * * 65438. Two weeks after the New Year holiday, the Spring Festival will also come.

Recently, with the continuous optimization of domestic epidemic prevention policies, the search popularity of air tickets, hotels and other tourism products on tourism platforms has been on the rise, and the holiday notice issued today has boosted tourists' enthusiasm for traveling. The A-share catering and tourism sector index continued to rise. As of press time, 30 constituent stocks once again floated across the board, and the sector index rose by 3.94%. Among them, Guilin Tourism, Qujiang Lv Wen, and St. Caesar have daily limit, while tourism in the western regions has increased by 7. 1 1%, Emei Mountain A has increased by 6.42%, and CYTS, Jinma Recreation and Yunnan Travel have recorded more than 5% increase.

According to the data of Ctrip platform, from 10 to 12 after the New Year holiday notice was issued, the search volume of Ctrip air tickets and hotel products increased by 6 times and 7 times respectively compared with the same period of the previous day, and the search popularity of keywords such as "New Year's Eve", "New Year's Day outing" and "Spring Festival" reached the peak this year. As of 7th 12, the Top 10 cities searched on New Year's Day are Shanghai, Sanya, Beijing, Macau, Hangzhou, Chengdu, Nanjing, Shenzhen, Guangzhou and Chongqing.

After the holiday date of New Year's Day was confirmed, the same journey data showed that as of that morning 10, the search volume of air tickets during New Year's Day increased by more than five times compared with the same time of the previous day, and the search volume of hotels during New Year's Day increased by nearly seven times compared with the same time of the previous day.

Zhang Mingyang, a senior researcher at Tongcheng Research Institute, said that recently, the control policies of city tour in major cities in China have been gradually liberalized, and the control policies of foreign tourists in popular long-distance tourist destinations such as Sanya and Haikou have also been relaxed, and tourists' expectations for follow-up travel have also increased accordingly. During the New Year's Day this year, some long-distance tourist destinations will show a recovery trend. With the change of policy and the recovery of people's confidence in traveling, the tourism market in the Spring Festival and next spring is more worth looking forward to.

In terms of paradise scenic spots, according to the latest epidemic prevention and control requirements, starting from 65438+February 7, all visitors entering Beijing Universal Studios Theme Park and Beijing Universal City Avenue do not need to check the negative certificate of nucleic acid test, but they need to scan the code to verify that Beijing Health Treasure is normal before entering. Visitors who eat in restaurants and enter cinemas must have a valid negative nucleic acid test certificate within 48 hours. After the Universal Studios Hotel and Jin Nuo Resort Hotel resume business, the epidemic prevention and control policies will be updated in time according to the latest government requirements.

The person in charge of Ctrip business said that merchants and platforms are also stepping up the layout of tourism products for New Year's Day and Spring Festival. At 20: 00, 65438 on February 7th, Ctrip boss will launch a series of winter beauty cosmetics, covering a number of products with no price increase during winter vacation, New Year's Day and Spring Festival, to help tourists plant grass in advance and prepare their goods with peace of mind.

It is worth noting that many tourists have also begun to plan their trips for next year. As of the 7th 12, the popularity of tourism search in 2023 increased by more than 900% year-on-year, "reflecting users' optimistic expectations for next year's tourism." The relevant person in charge of Ctrip business introduced.

Xie Xiaoqing, a senior researcher at Ctrip Research Institute, also said that under the optimization of epidemic prevention policies, the enthusiasm for tourism consumption has rebounded strongly, but the actual repair of tourism consumption still depends on the stable travel of users. Tourism merchants can seize the opportunity window, expand the potential of precision marketing by launching products that meet the market demand after the epidemic, and reopen the road of growth after tourism recovery.