What is digital travel?

Digital tourism is the sum total of all phenomena that contemporary technologies, especially digital technologies such as the Internet, promote the integration of culture and tourism.

When it comes to what digital travel is, everyone has different answers. In fact, digital tourism is the sum of all the phenomena that contemporary technologies, especially digital technologies such as the Internet, promote the integration of culture and tourism.

Broadly speaking, the application of digital technology in all aspects of cultural tourism industry "eating, living, traveling, shopping and entertainment" should be defined as digital cultural tourism; Specifically, digital tourism is a multidisciplinary specialty that combines computer graphics and image technology, media and art design and applies it to the tourism industry.

Digital travel is characterized by paying attention to creativity, art, immersion and scenes, which is more intuitive, efficient and convenient. For example, the digitalization of the Forbidden City, the new display form of cultural relics preserved in boudoir, and cultural tourism activities with higher quality and deeper experience.

Another example is Disney's Crossing the Horizon, Pirates of the Caribbean, Universal Studios, Harry Potter and Transformers, which apply digital technology to theme parks and tourist attractions to create an immersive scene tour experience. It is a very typical digital cultural tourism project.

Digital cultural tourism promotes the operation and management of scenic spots

1, management efficiency, digital service system, providing information support for the management and operation of scenic spots.

2. Service upgrade. In addition to management, digital tourism has gradually revealed its unique advantages in serving tourists. For example, in the comprehensive service platform, the tourist knowledge and historical and cultural stories of scenic spots are integrated, and visitors only need to scan the corresponding QR code to understand.

3. It is helpful for marketing, which is mainly reflected in the bridge between digital tourism and live broadcast.