Why is it so hard to find a room in a high-end B&B in Shandong that costs RMB 5,000 a night?

In recent years, B&Bs that cost thousands or even thousands of dollars a night have repeatedly aroused people's discussion. Many people lamented, "With such a high price, can it still be called a B&B?" More people may You will be curious about what kind of services are provided in high-end B&Bs.

During the "Double Festival", a newly opened Jinan B&B will usher in its first short holiday. The price of the rooms here ranges from 2,000 yuan to 5,000 yuan depending on the accommodation conditions. . "There are more inquiries about the room situation on the 4th, 5th and 6th, because we need to pay a deposit in advance, and many people have to decide on which day to come after planning their itinerary." Store manager Li Yuan said that currently, the number of guests who come to stay It's mainly families, with many bringing the elderly.

A certain wooden house in Jinan, which is also a high-end B&B, is fully booked almost every week. During the National Day holiday, reservations need to be made at least one or two weeks in advance. According to Wang Xiaogang, executive deputy general manager, all the furniture and household items in this wooden house are purchased from abroad, and the food is also focused on healthy and organic food. "Similar to a Japanese-style hotel, one stay, two meals, all expenses after check-in are included, such as breakfast and dinner, water in the room, food, etc."

As for some people's suggestion of "B&B hotelization" Regarding the issue, Jiu Yang, the WeChat account editor of "B&B Headlines" believes that B&Bs and hotels are not separated. For example, Naked Valley and Xi Slope in Mogan Mountain can be said to be boutique B&Bs or specialty hotels, just like It is also difficult to distinguish the difference between ordinary B&Bs and farmhouses.

Like Jiuyang, Wang Xiaogang also feels that B&Bs emphasize "feelings" and exquisite services. "The hotel is a complex, and the B&B is local and focuses on tourist experience." Wang Xiaogang said that guests can go up the mountain and learn from fellow villagers how to make pancakes and make jelly beans.

Farmhouses are transformed into B&Bs where guests cook their own food

If the high-end B&Bs that are popping up across the country are like "Bright Spring and White Snow", then the farmhouses in the villages and the fishermen's houses on the seaside can be said to be the best in the B&B industry. "Lower Riba people", but there is no doubt that farmhouses and fishermen's houses can closely follow the concept of homestays and are important branches of homestays.

“Judging from the situation in our village, whether it is the regulations for our fishermen’s entertainment or the construction and renovation of the village, there have been considerable changes in the past two years.” Villager of Lijiatai Village, Rizhao Folk Tourism Model Demonstration Village An Zhao said. In 2003, An Zhao's mother Guo Shumei began to use her family's unused house to run Yujiale, and experienced the entire process of Yujiale from Datong shop to standard room. "In the past, we relied on travel agencies to bring customers, but now we basically use the Internet for promotion and marketing." An Zhao said.

In fact, the biggest change comes from the villagers’ sense of service. "Our Yujiale is also demand-oriented, with more diversified services and a focus on differentiated services." An Zhao said, "This year, many guests have chosen their own ingredients and used our kitchen to cook them. We have also taught them authentic cooking methods. . This feels a bit like a real B&B, forming a more intimate relationship, not just between guests and hosts.”

In addition, the development of rural tourism has also promoted the countryside to a certain extent. With the continuous improvement of B&Bs, all villages that develop rural tourism are renovating old houses to create characteristic B&Bs.

However, behind the rapid development of rural B&Bs, there are also problems such as poor living environment, backward equipment and facilities, and weak service awareness. "After all, this is a rural area, and the quality of services varies from household to household, so we can only slowly standardize it," An Zhao said.

B&Bs must have individuality and cannot follow the trend of development

In the just-released "Basic Requirements and Evaluation of Tourist B&Bs", regarding the evaluation principles of B&Bs, it is mentioned that they cover the delivery of life aesthetics and the pursuit of Product innovation, promoting local culture, guiding green environmental protection, and achieving sustainable development and win-win results. In addition, the number of guest rooms in a single B&B building should not exceed 14 (sets), which also appears in the B&B regulations.

Based on the current reviews of OTA websites such as Airbnb, Tujia, and Mafengwo, the frequency of words such as “small and beautiful”, “homely warmth” and “unique” appear frequently The highest, which shows the preference of guests for B&Bs.

In Taiwan, one of the standards for homestays is that farmers use their original residences to receive tourists, and the number of guests received at the same time is controlled within 15 people per day. Previously, Japan's Hotel Business Law also stipulated that in principle, hotels were not allowed to operate in "residential areas". However, with the increase in tourists visiting Japan in recent years, B&Bs have emerged as a supplement to alleviate the shortage of hotel supply, and gradually Relax policies. However, Japan's current regulations also stipulate that the operating hours of B&Bs must not exceed 180 days in a year.

Shandong Tourism Vocational College and tourism planning expert Chen Guozhong believes that the hotel-like development model that some B&Bs follow lacks individuality and is far from the "direct participation of villagers in management" in the real B&B concept. Rural hotels and rural B&Bs There should be some difference between them. However, as Shandong's rural tourism leaders go out to study and all walks of life have an enhanced understanding of B&Bs, B&Bs will gradually change.

Chen Guozhong said that the "Classification and Assessment of B&B Service Quality" released this time has standardized the development of B&Bs, but it has a more detailed concept.

B&Bs do not have their own characteristics and only pursue high-end services. Sooner or later they will be eliminated.