How to play the role of tourism in promoting cultural consumption

To expand cultural consumption, we should take cultural tourism as an important growth point, actively promote the integration of culture and tourism, develop cultural tourism and realize the diversification of cultural consumption. Tourism is a cultural activity and, to a great extent, a cultural consumption. For a region, tourists bring incremental consumption, which shows the consumption of local residents and stimulates the cultural consumption of local residents. Integrating culture into tourism and promoting the integrated development of culture and tourism not only promote the development of cultural industry, but also inject impetus into tourism. At present, the great development of culture and tourism is also facing a golden opportunity. The State Council has successively adopted the Cultural Industry Revitalization Plan and the Opinions on Accelerating the Development of Tourism, proposing to "cultivate tourism into a strategic pillar industry of the national economy and a modern service industry that people are more satisfied with", linking industries belonging to different fields. Both the Ministry of Culture and the National Tourism Administration attach great importance to the development of combining culture with tourism. Last year, the Ministry of Culture issued "Guiding Opinions on Accelerating the Development of Cultural Industry", which listed cultural tourism as one of the top ten development priorities of cultural industry, and jointly issued "Guiding Opinions on Promoting the Integrated Development of Cultural Tourism" with the National Tourism Administration, proposing a series of measures to promote the integrated development of cultural tourism. Developing cultural tourism means taking culture as the key factor of tourism development and the main content of tourism activities. Only by involving culture in tourism can we get rid of pure tourism activities and become real tourism. The attitude of local residents to culture will directly affect the sustainable development of tourist destinations. They participate in the development of cultural tourism with a cooperative attitude, which can effectively protect the local characteristic culture and promote the development of local tourism economy. Cultural relics are a typical representative of the cultural characteristics of an era and one of the cores of cultural tourism. Major institutions such as cultural relics collection, protection, research and exhibition must actively integrate into the development of cultural tourism, unite with domestic and foreign tourism departments, use cultural relics resources to promote tourism development, promote cultural relics protection through tourism development, effectively improve the cultural connotation of tourism, and obtain extensive social and economic benefits. Starting from the market demand of tourism, we should develop tourism products with real regional cultural characteristics. It is necessary to combine the modern emerging tourism market, deepen the development of tourism, and promote the development of tourism by developing tourism projects such as conferences, business exhibitions, self-driving cars, and corporate team culture construction, so that education and leisure can be organically combined. To develop tourism consumption, we should not only rely on ticket income, but more importantly, develop other related consumption. Market innovation and development should pay attention to the relationship between "tourism market" and "public welfare education". It is necessary to control the ticket price, ensure the public welfare nature, and leave room and space. In addition, we should pay more attention to the interpretation of the relationship between cultural relics and other cultural resources in cultural tourism routes from the perspective of cultural relevance, enhance the cultural connotation of tourism routes, improve the cultural coherence in cultural tourism, and meet the spiritual and cultural needs of tourists.