Traditional Culture Encyclopedia - Tourist attractions - Who put forward a brand-new concept of overall marketing?
Who put forward a brand-new concept of overall marketing?
It was philip kotler who put forward this concept.
Kotler expanded the definition of marketing, from simply meeting the needs of customers to meeting the multiple interests of customers, companies and society.
This emphasizes the importance of marketing activities in achieving enterprise goals and highlights the interaction between enterprises and the external environment. Kotler emphasized the importance of internal marketing, that is, treating employees as internal customers, ensuring smooth internal communication and improving employees' satisfaction and sense of belonging.
- Related articles
- Where is the location of Hu Ba Nature Park?
- Notice of the State Planning Commission on printing and distributing the Measures for the Administration of Ticket Prices in Tourist Attractions
- What are the fun places near Shijie, Dongguan?
- Why can¡¯t I buy a card when traveling in Ordos?
- I am going to drive to Chengdu and Jiuzhaigou. Any suggestions?
- 20 19 When will the freshmen of Sichuan Tourism College report for duty?
- 202 1 can I travel during the summer vacation? What is Delta Strain?
- Does Martinique have a diverse landscape, with mountains, rainforests and beaches?
- The most comprehensive road trip Raiders in Guangwu Mountain
- Title What are the index factors for constructing a health and wellness tourism resource evaluation system?