Traditional Culture Encyclopedia - Tourist attractions - What new business branches are tourism e-commerce companies developing?
What new business branches are tourism e-commerce companies developing?
There are three types.
The first one: B2C direct sales model (Business-to-Consumer). It refers to the model in which tourism enterprises sell directly to tourists. Most independent travel agencies follow this model.
The second type: B2B peer distribution model. (Business-to-Business). Various resources in the tourism industry are scattered, but if tourists need to experience complete tourism products, they need to purchase and gather among peers to formulate a complete product to provide tourists. The B2B platform is mainly a platform for peer purchase transactions, and can also sell to tourists.
The third type: B2B2C tourism supply and marketing platform model. (Business to Business to Customer). This model is suitable for comprehensive business tourism platforms. The platform can sell its own products directly to tourists, and peers can also settle on this platform for sales. It can also open up distributors to form a sales chain of supplier settlement-platform direct sales-user distribution.
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